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INDEX
Acknowledgement
Declaration
Executive Summary
Introduction
Profile
Research Objective
Introduction to the FSPs Of J&K Bank
Credit Cards
Debit Cards
Point of Sale Machine
E-Banking
Mutual Funds
Questionnaire
Research Methodology
Finding and Analysis
SWOT Analysis
Recommendations
Bibliography
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EXECUTIVE SUMMARY
In few years JAMMU & KASHMIR BANK financial services has
emerged as a tool for ensuring
ones financial well-being. P.O.S machines, CREDIT cards, DEBIT
cards etc. have helped
families tap into the success of Indian industries. As
information and awareness is rising more
and more people are enjoying the benefits of investing in mutual
funds and using various
services. The trick for converting a person with no knowledge of
services to a profitable
customer is to understand which of the potential customers are
more likely to buy credit card,
POS machine, debit card and to use the right argument in the
sales process that customers will
accept as important and relevant to their decision.
This project gave me a great learning experience and at the same
time it gave me enough scope
to implement my marketing ability in the sale of the services
offered by the bank. This report
will help to know about the various financial services offered
by the J&K bank and the people
response to them. The report throws some light on some factors
that lead to the preference of
J&K bank services over other banks. I hope the research
findings and conclusions will be of use.
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INTRODUCTION TO THE INDIAN BANKING SYSTEM
The Indian Banking system has a large geographic and functional
coverage. Presently the total
asset size of the Indian banking sector is US$ 270 billion with
a branch network exceeding
66,000 branches across the country. Revenues of the banking
sector have grown at 6 per cent
CAGR over the past few years to reach a size of US$ 15 billion.
While commercial banks cater
to short and medium term financing requirements, national level
and state level financial
institutions meet longer-term requirements. This distinction is
getting blurred with commercial
banks extending project finance. The total disbursements of the
financial institutions in 2001
were US$ 14 billion.
BANKING
Banks are the institutions where those who have some savings can
keep their money in the form
of deposits & those who need money borrow money on payment
of interest with certain
conditions that assure recovery of the borrowed money. The rate
of interest charged by the bank
from its borrower is usually higher than what it pays to the
depositor.
In addition to the safe money keeping of depositor and money
lending to the borrower a bank
also helps people in many kinds of money transactions. In brief
the main functions of bank are:-
Receiving money from the depositors
Lending money on demand
Transferring money from one place to another
Receiving payment for public utility services such as telephone
bills, house tax etc
Renting safe deposits locker for safe custody of valuables
Helping travellers and tourist by providing travellers cheques
and foreign currency etc.
The various types of account provided by the bank are as
follows:-
Saving account
Current account
Term or fixed deposits
Recurring deposits
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PROFILE
Incorporated in 1938 as a limited company.
Governed by the Companies Act and Banking Regulation Act of
India. Regulated by the Reserve Bank of India and SEBI.
Listed on the National Stock Exchange (NSE) and Bombay Stock
Exchange (BSE)
53 percent owned by the Government of J&K.
Rated "P1+" by Standard and Poor- CRISIL connoting highest
degree of safety.
Four decades of uninterrupted profitability and dividends.
HISTORY OF J&K BANK
Jammu & Kashmir bank was founded on October 1, 1938 and it
commenced business from
July 4, 1939. The Jammu and Kashmir bank limited has been the
first of its nature and
composition as a state owned bank in the country. The bank was
established as a semi state
bank with participation in capital by state and the public under
the control of state
government.
The bank had to face serious problems at the time of
independence when out of its total of
ten branches two branches of Muzaffarabad and Mirpur fell to the
other side of the line of
control ( now Pak occupied Kashmir) along with cash and other
assets. Following the
extension of central laws to the state of Jammu & Kashmir,
the bank was defined as a
government company as per the provisions of Indian Companies
Act, 1956.
Today J&K bank is one of the fast growing banks in India
with the network of more than
539 branches/ offices spread across the country offering world
class banking products/
services to its customers. The bank recently bagged three very
prestigious awards for
following fair business practices and commitment to social
obligations.
MISSION OF THE BANK
Mission have been set to remain financially strong, sound,
growth oriented and profitable
bank with main focus towards providing convenient, reliable,
cost-effective and
personalized services to all its customers and to become
globally competitive and foray into
new sectors compatible with the business of banking. The key
objective of the bank shall be
to provide Value Maximization to all its shareholders that are
customers and employees. The bank shall also further strive to
strengthen its national presence and adopt
developmental role in the country with a particular emphasis on
J&K Bank.
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VISION OF THE BANK
The vision of the bank is to be financially sound, profitable,
growth and technology oriented
bank committed to buildings and maximizing sustainable value for
all its shareholders,
customers and employees. In its endeavor to attain the goal
visualized, the bank is laying
maximum emphasis on the effective system of corporate
governance, with the view to
improve companys image, efficiency, effectiveness, and
satisfying the public expectations of fairness and ethical
conduct.
The new identity of J&K Bank is a visual representation of
the banks philosophy and business strategy. The three colored
squares represent the regions of Jammu, Kashmir &
Ladakh. The counter form is created by the interactions of the
squares is a falcon with
outstretched wings-a symbol of power and empowerment .The
synergy between the three
regions propels the bank towards new horizons. Green signifies
growth and the renewal,
Blue represents stability and unity and Red represents energy
and power. All these attributes
are integrated and assimilated in the white counter form.
UNIQUE CHACTERISTICS OF THE BANK
Private sector Bank despite government holding 53 per cent of
equity. Sole banker and lender of last resort to the Government of
J&K.
Plan and non -plan funds, taxes and non-tax revenues routed
through the bank.
Salaries of Government officials disbursed by the Bank.
Only private sector bank designated as agent of RBI for
banking.
Carries out banking business of the Central Government.
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HIGHLIGHTS
The fastest growing bank with 439 branches across the
country.
Over 98% of the business computerized
Internet banking, SMS and mobile banking provided.
Anywhere banking, telebanking and swift banking provided.
ATMs connected globally to all master networked ATMs.
Mobile ATM services available first of its kind in northern
India
JK Bank global access debit card cirrus and maestro enabled.
Own credit card
CUSTOMER SERVICES
The Bank continued its emphasis on maintaining high standards of
services to its customer. In
this direction the Bank introduced various hi-tech and customer
friendly products during the
year, providing value added service to achieve customer
satisfaction. Customer complaints
received are dealt promptly and expeditiously. The Bank is a
member of the Banking codes and
Standards board of India and has adopted Code of Banks
commitment to customer, a
voluntary code of providing protection and Right to know to the
customer. The Bank has
established a 24 x 7 help desk address customer queries and the
desk is slated to be converted
into a full-fledged call center in 2007-08. The Bank is keenly
pursuing for ISO 9000 certification
for its customer service.
RESEARCH OBJECTIVES
To study the availability and visibility of financial services
products of J&K bank.
To study the awareness of the F.S.Ps of the J&K bank.
To study the consumers behavior regarding to the F.S.Ps offered
by J&K bank.
To find out the role played by J&K bank in marketing their
F.S.Ps.
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Role played during summer internship at J&K bank
During my summer training at J&K bank ltd. Financial
services division zonal office Jammu
(central), besides undergoing my project availability and
visibility of F.S.P. of J&K bank ltd.I
had an opportunity to be a part of the then ongoing credit cards
debit cards, P.O.S. machines, e-
banking and mutual funds.
During the then ongoing merchant acquisition drive assigned the
task to bring P.O.S.machine
credit cards, debit cards, business by visiting targeted
merchants establishments and convince
them to install P.O.S. machine at their establishments. Though
it was a very tough job but still I
was able to meet a few and finally 4 of them got convinced to
install the P.O.S. and also helped
the bank in selling credit cards and debit cards by awaring
people during the marketing.
The schedule of my six week training was that:
During the first week I had to gather the knowledge of
P.O.S.machine, credit cards, debit cards
and e-banking
In the second and the third week I was directly involved in the
sales team of the bank and used to
make people aware about the F.S.P.s in the various branches of
the bank like LAKHDATA
BAZAAR, SHALAMAR, PATEL NAGAR, SMGS, UPPER GUMAT, RESIDENCY.
In the fourth week I was assigned the task of the sale of
P.O.S.machines, credit cards debit cards
to the different customers and seek the apprehensions incurred
by the merchants and help them
in the best possible way.
During the end of my summer internship I had conducted a survey
about the factors that are
more critical in J&K banks success and preference in
J&KState and assess its availability.
This whole experience and real market exposure help me to mould
myself to get acquaint to the
market conditions and made me strong to face and overcome market
challenges and enhance my
skills. I strongly feel that this would certainly help me in my
upcoming future.
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INTRODUCTION TO
FINANCIAL SERVICES DEPARTMENT
OF THE J&K BANK
FINANCIAL SERVICES DEPARTMENT OF THE J&K BANK
The Financial Services Department of Zonal Office Jammu has the
responsibility of coordinating
between the branches customers head office (CHQ, SRINAGAR).The
department deals with
all third party products and markets them through its respective
branches.
The Department deals with:
1. Insurance:
(J&K bank ties up with METLIFE for life insurance &
BAJAJ Allianz for non-life insurance.)
2. Debit cards
3. Credit cards
4. POS machine
5. Mutual Funds
6. E-banking
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INTRODUCTION TO
CREDIT CARD
CREDIT CARD
A credit card is part of a system of payments named after the
small plastic card issued to the
users of the system. It is a card entitling its holder to buy
goods and services based on the holders
promise to pay of these goods and services. The issuer of the
card grants a line of credit to the
consumer (or the user) from which the user can borrow money for
payment to a merchant or as a
cash advance to the user.
A credit card is different from a charge card requires the
balance to be paid in full each month. In
contrast, credit cards allow the consumers to revolve their
balance, at the cost of having interest
charged. Most credit cards are issued by local banks or credit
unions, and are the shape and size
specified by the ISO/IEC 7810 standard as ID-1.
Features of credit cards:
It is a piece of plastic about 3.5x2 inches in size. Some of the
features of credit cards are as below:
LOGOS:
The card carries logos of the card association (Visa,
MasterCard) as well as that of the issuing bank
(J&K, ICICI, HDFC and so on ) in the front of the card.
NUMBER:
The card number is embossed in the front. This is usually a
16-digit number. The first number
symbolizes the major industry. Banking industry cards usually
start with 4,5 or 6. The first six digits
identify the issuing organization. The next nine digits denote
the individuals account number. The last
digit is a check digit.
NAME:
Also embossed on the front of the card in the name of the
cardholder.
EXPIRY DATE:
The date till which the card is valid is embossed on the front
of the card.
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MAGNETIC STRIPE:
There is a magnetic stripe (called magstripe) running through
the length on the card on the reverse. This
contains the identification information of the card which is
transmitted during a transaction.
CVV NUMBER:
This is a three digit number that appears on the reverse of the
card after the 16-digit card number.
CONTACT NUMBER:
On the reverse of the card the issuing banks contact numbers are
printed. The cardholder can call these
numbers for any card related queries.
SIGNATURE:
There is a space below the magnetic stripe where the cardholder
is mandatory to sign.
Secure code:
A Master card secure code is also provided to the customers of
the bank. It is a very important
because it protects their customers at that time when they are
doing online shopping. As we
know that credit card can also be mis-utilized by anyone so in
order to prevent their customers,
they have to fill their secure code in the Gate Way of the
J&K Bank during online shopping.
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Using J&K Bank Credit Card is extremely simple. After making
transaction or availing of the service
provided by the Merchant Establishment, present J&K Bank
Credit Card.
Upon processing J&K Bank Card transaction, the Merchant will
request to customer to sign a charge
slip (refer to the image alongside). This contains details about
the amount to be billed to J&K Bank
Credit Card. If Customer wish to leave a tip or miscellaneous
charge, they can do so by filling in the
same on the charge slip. After filling in this section, in the
interest of their own safety, J&KBank
recommend that customer write out the total amount in the charge
slip before signing.
Please ensure that customer sign on the charge slip in the same
way they have signed on the reverse of
the Card.
The Merchant Establishment will return the copy of the bill(s)
and the charge slip along with customer
Card. Customer has to match the amounts before leaving the
establishment.
It is recommended to retain customer copy of the charge slip and
the corresponding bill till such time
as the amount is reflected in their Card billing statement.
Customer Monthly Credit Card Statement is a statement of
accounts with a summary of transactions
made through their J&K Bank Credit Card for the previous
month, giving the details of the
transactions made through J&KBank Card, during the
period.
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One Time Password (OTP) for IVR transactions:
An OTP is a six-digit code, valid for a limited period from the
time of placing a request for it.
You will need to obtain an OTP before every IVR payment
transaction. It is required at the time
of making payment on the IVR, where you will be prompted to
enter it along with the other
details like your credit-card number, card expiry date and CVV
number.
Effectively January 1, 2011, as mandated by Reserve Bank of
India (RBI), Credit-Card-issuing
Banks in India have introduced an additional measure of security
for IVR transactions
(Interactive Voice Response transactions are those transactions
which are made over the phone
where certain Credit-Card details are to be entered into an
automated system in order to make
payment to a merchant for the purchase of goods/services)
through their Credit Cards the OTP
(One Time Password) generation.
SALIENT FEATURES:
20-50 days credit free period.
Revolving credit facility on paying of minimum payment due in
the billing period.
Hassel free credit facility at competitive rate of interest.
Cash withdrawal facility upto 20% of the total credit limit.
Loyalty programmes.
MasterCard secure code enabled credit cards. J&K bank lets
you shop securely on-line with J&K bank
MasterCard credit card. This service through a simple checkout
process, confirms your identity when
you make purchases on the internet.
24x7 customer assistance at J&K bank helpdesk.
TYPES OF CARDS
BLUE EMPOWERMENT CARD
SILVER EMPOWERMENT CARD
GOLD EMPOWERMENT CARD
ELIGIBILITY:
ANNUAL INCOME:
For salaried - Above RS.80,000.00
For self-employed - Above RS. 1,50,000.00
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CREDIT LIMIT
BLUE EMPOWERMENT CARD 25000.00
SILVER EMPOWERMENT CARD 50000.00
GOLD EMPOWERMENT CARD 100000.00
RATE OF INTEREST: 2.25% per month.
ADVANTAGES:
They allow Customer to make purchases on credit without carrying
around a lot of cash. This
allows them a lot of flexibility.
They allow convenient remote purchasing-ordering/shopping online
or by phone.
They allow accurate record keeping by consolidating purchasing
into a single statement.
Under some circumstances, they allow holders to withhold payment
for merchandise which
proves defective.
They are cheaper for short term borrowing interest is only paid
on the remaining debt, not the
full loan amount.
Many cards offer additional benefits such as additional
insurance cover on purchases, cash back,
air miles and discount on holidays.
DISADVANTAGES:
Customer may become an impulsive buyer and tend to overspend
because of the ease of using
credit card. Cards can encourage the purchasing of goods and
services they cannot really afford.
Credit cards are a relatively expensive way of obtaining credit
if customer dont use them
carefully, especially because of the high interest rates and
other costs.
Lost or stolen card may result in some unwanted expenses and
inconvenience.
The use of a large number of credit cards can get holders even
further into debt.
Using a credit card, especially remotely, introduces an element
of risk as the card details may
falls into the wrong hands resulting in fraudulent purchases on
the card. Fraudulent or unauthorized
charges may take months to dispute, investigate and resolve.
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INTRODUCTION TO
DEBIT CARD/ATM CARD
DEBIT CARD
A debit card (also known as a bank card or check card) is a
plastic card that provides the
cardholder electronic access to his or her bank account/s at a
financial institution. Some cards
have a stored value with which a payment is made, while most
relay a message to the
cardholder's bank to withdraw funds from a designated account in
favour of the payee's
designated bank account. The card can be used as an alternative
payment method to cash when
making purchases. In some cases, the cards are designed
exclusively for use on the Internet, and
so there is no physical card.
In many countries the use of debit cards has become so
widespread that their volume of use has
overtaken or entirely replaced the check and, in some instances,
cash transactions. Like credit
cards, debit cards are used widely for telephone and Internet
purchases.
However, unlike credit cards, the funds paid using a debit card
are transferred immediately from
the bearer's bank account, instead of having the bearer pay back
the money at a later date.
Debit cards usually also allow for instant withdrawal of cash,
acting as the ATM card for
withdrawing cash and as a check guarantee card. Merchants may
also offer cash back facilities to
customers, where a customer can withdraw cash along with their
purchase.
FEATURES OF DEBIT CARD:
Pin Based -Maestro / Cirrus Debit Card.
Provides online access to savings or current account.
Accepted at all domestic as Well as International MasterCard,
Maestro, Cirrus Enabled ATM's and Point Of Sale locations.
Accepted at National Financial Switch (NFS) ATM's.
No Transaction Fee at JK Bank ATM's.
No Transaction Fee on purchases.
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DETAILS OF CARDS OFFERED BY J&K BANK
Salient Features
Pin Based- Maestro/Cirrus Debit Cards
Provides online access to savings or current account
Accepted at all Domestic as Well as International MasterCard TM,
Maestro TM, Cirrus TM, Enabled ATMs and Point Of Sale locations
Accepted at National Financial Switch (NFS) ATMs
No Transaction Fee at JK Bank ATMs
No Transaction Fee on Purchases
Empowerment Credit Cards
Customer Benefits
20-25 day credit Free Period
Revoloving Credit Facility on paying of minimum payment due in
the same billing periods
Hassle free credit facility at competitive rate of interest
Cash withdrawal facility upto 20% of total credit limit
Loyalty programme
MasterCard SecureCodeTM enabled Credit Cards J&K Bank
MasterCard Credit Card. This service through a simple checkout
process confirms your identity when
we make purchase on internet.
24 Hours Customer Assistance at JK Bank HelpDesk
Types of Cards
Blue Empowerment Card
Silver Empowerment Card
Gold Empowerment Card
Acceptability
All Merchant Establishments like shops who
honor MasterCard Credit Cards. All ATM's which accept
MasterCard
Credit Cards.
Eligibility
Annual Income
For Salaried -Above 80,000.00
For Self Employed -Above 1,50,000.00
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Documentation
Income Proof
Address Proof
Identity Proof
Credit Limits
Blue Empowerment Card- Upto 25,000.00
Silver Empowerment Card-Upto 50,000.00
Gold Empowerment Card-Upto
1,00,000.00
Rate of Interest 2.25% per month
Annual Fee 300
Renewal Fee 250
Add-on Card Fee 150
Late Fee 100
One Time Password(OTP) for
IVR transactions
Effective January 1, 2011, as mandated by
Reserve Bank of India (RBI), Credit-Card-
issuing Banks in India have introduced an
additional measure of security for IVR
transactions (Interactive Voice Response
transactions are those transactions which are
made over the phone where certain Credit-
Card details are to be entered into an
automated system in order to make payment
to a merchant for the purchase of
goods/services) through their Credit Cards the OTP (One Time
Password) generation.
What is an OTP? An OTP is a six-digit code, valid for a
limited period from the time of placing a
request for it. You will need to obtain an
OTP before every IVR payment transaction.
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INTRODUCTION
TO
POINT OF SALES/SERVICE MACHINE
POINT OF SALE/SERVICE MACHINE
A point of sale/ service (pos) machine is used to conduct retail
transactions. It can provide many
services, including credit card processing, check reading and
cash transactions, depending on the
model. These devices can be found virtually anywhere, from
grocery stores to gas stations. The
technology used in pos machines results in a speedy and secure
transaction.
Point of sale/service (pos) machine or checkout is the location
where a transaction occurs. A
checkout refers to a pos terminal or more generally to the
hardware and software used for
checkouts, the equivalent of an electronic cash register.
A pos terminal manages the selling process by a sales person
accessible interface. The same
system allows the creation and printing of the voucher.
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Operating Systems:
Microsoft offers POS platforms that are embedded with various
versions of Microsoft Windows
operating systems. The use of Windows-based graphical user
interfaces increases the
accessibility of the POS for all users, due to the familiarity
of the platform. In addition, Windows
POS technology can seamlessly integrate into an existing network
that is already Windows-
based. POS platforms available for Macintosh computers include
Light Speed and Checkout.
Features:
POS machines offer the ability to automate many tasks that have
historically required human
oversight. These machines can scan credit cards, authorize the
charge, and even accept a digital
signature. POS machines can even synchronize with the local area
network of the business, and
automatically update balances and inventory with each completed
transaction.
Peripherals:
There are many peripheral devices that are needed to ensure that
the POS machine can work with
the utmost efficiency. Price scanners connect to the POS
machine, sometimes wirelessly, and are
used to read the barcode on an item. Keypads and touch-screen
displays also connect to the POS
machine, allowing users to enter their personal identification
numbers and signatures to access
funds.
Function:
The POS machine is used to improve the efficiency of retail
transactions. A POS machine can be
automated, as in a self-service checkout lane in the grocery
store, or it can merely augment the
actions of a checkout worker. The POS machine uses a price
scanner to check the price of an
item, and a credit card reader, a check scanner, or a cash
drawer to accept funds in an exchange.
HIGHLIGHTS:
All types of Visa & MasterCard based cards are accepted.
Can Extend American Express Card Acceptance.
Quick Merchant Payment.
Merchant Helpdesk and Onsite Support.
Competitive Commission Rates.
No hidden Charges.
POS machine costing to bank is Rs. 9,000
Cash back facility.
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Charges:
One time installation charges is Rs. 500
Commission on per card type transaction basis.
Various type of Commission is charged on the bases of card. If a
card swiped in POS machine
is of J&K Bank then rate of commission charged from merchant
is 1.3 % of the total transaction
done during the month and if the card swiped in POS machine is
other than J&K Bank then the
rate of commission charged by bank is 1.5% of the total
transaction.
Bank also has provided with the cash back facility to the
merchants. In case of on-us cards if the
total sales is more than Rs.1, 00,000 then the bank will redeem
0.2% to their merchants so the
merchant have to pay 1.1% instead of 1.3% and in case of off us
cards if the total sales is more than Rs. 2, 00,000 then the
merchant have to pay 1.3% instead of 1.5% of the total sales.
Requirements for installing POS machine:
Copy of Registration Certificate under Shops and establishments
Act. OR
Copy of CST/SST registration certificates.
Copy of Partnership Deed, Memorandum of Association, Articles of
Association, Power of Attorney (in case of partnership firms or
companies).
Copy of Rent receipt or telephone bill or electricity bill.
Copy of Company Financials or Income Tax Return.
Proof of signature of the authorized signatory.
Passport / Voter ID Card/Driving License / PAN Card of the sole
proprietor or anyone of the partners / directors.
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PoS Machine Installation Merchant Relationship Form
The Jammu & Kashmir Bank Ltd.
Corporate Headquarters,
M.A. Road, Srinagar 190 001
Important Instructions
Please fill all the information in block letters.
Please keep the following documents along with the application
form
Copy of Registration Certificate under Shops and establishments
Act. OR
Copy of CST/SST registration certificates.
Copy of Partnership Deed, Memorandum of Association, Articles of
Association, Power
of Attorney (in case of partnership firms or companies).
Copy of Rent receipt or telephone bill or electricity bill.
Copy of Company Financials or Income Tax Return.
Proof of signature of the authorized signatory.
Passport / Voter ID Card/Driving License / PAN Card of the sole
proprietor or anyone of
the partners / directors.
For filling in information regarding the nature
Of business please refer to the following list:
Arts/Handicrafts/Sculptures Furniture stores
Automobile Service Center/Garages Handicrafts
Automobile Spares Hard ware store
Automobiles Home Appliances/Consumer
Durables
Automotive Tyre Stores Hotels
Bakeries Jewellery/Marbles/Watches
Barber & Beauty Shop Leather Goods
Book store Novelty/Gift Shop
Candy/Nut/Confectionary Stores/Dry Fruits opticians
College/University Photo Developing/Labs
Computers/Comp. Peripherals Readymade Garments
Cosmetics/Beauty/Health Clubs, Restaurant
Crystal/Glassware /Kitchenware Sanitary Utilities
Dental/Medical Lab Shoe Stores
Departmental Stores Stationery
Drug Stores/Pharmacy Tailors
Electric Utilities Telecommunication Equipments
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Electronics Textile
Fuel Dealers/Coal/Petrol Tours & Travel Operators
Others (specify)
The Jammu & Kashmir Bank Ltd.
Corporate Headquarters, Branch
M.A. Road, Srinagar 190 001
PoS Machine Installation
Merchant Relationship Form
1. Legal Name of Business Concern (as appearing in registration
certificate, partnership deed or certificate of incorporation)
2. Marketing Name (as used in the name of the shop etc.)
3. Type of Business (Please refer list)
4. Nature of Ownership (Tick as applicable)
Sole Proprietorship Partnership Firm Limited Company Govt. Owned
Trust
Franchisee HUF Others (Specify)
Address of Business Establishment
Building Name
Road Name/No.
Land Mark
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City Pin code
State Phone (With STD code)
Mobile E - mail
6. PAN Number TIN Number
7. Shop Ownership Details (Tick as applicable) Owned Leased
8. Name of Proprietor/Partners/Managing Director/Directors/Karta
(IN BLOCK LETTERS)
(1)
(2)
(3)
(4)
(5)
9. Address of Proprietor/Managing Director/Karta/Any one of the
Partners (IN BLOCK
LETTERS)
Residential Address
Building Name
Road Name
Land Mark
City Pin code
State Phone (With STD code)
Mobile E mail
10. Name of Principal Contact
First Middle Last
11. Existing J&K Bank Relationship
Existing Account Number
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Type of Account Relationship since years months
12. Relationship with other banks (if any)
Name of the Bank
Address of the Bank
Account Number Relationship since years months
13. Existing PoS Machine Details (if applicable)
Date of Commencement of Business Operation in the same premises
since
Credit Cards already accepted (Tick as applicable): Visa
MasterCard American Express
If others please specify
Annual Business Turnover (in figures) (in words)
Annual Turnover on (in figures) (in words)
Visa/MasterCard (s)
Estimated average per (in figures) (in words)
Transaction value
Merchant Application, Debit Authorization and Declaration
Merchant Application
I/We wish to enroll under J&K Bank Ltd's Merchant program
and hereby agree to be bound by the terms and conditions of the
Merchant Establishment Agreement appended
to this Merchant Relationship Application Form. I/We confirm
that all information
provided to J&K Bank in this form is correct and accurate.
I/We certify that the person
signing this application and ME agreement has full authority to
do so and thereby binds
us to the Merchant Establishment Agreement. J&K Bank and/or
their representatives may
contact our bankers or any other source to obtain information
with regard to the
information provided in this form.
Debit Authorization
I/We authorise you to credit/debit our Current/Cash
Credit/Merchant Account with J&K Bank Ltd. For all transaction,
fees and charges as per the Merchant Agreement with J&K
Bank Ltd.
Our existing Account Number is
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25
I/we do hereby authorise the bank to debit without any prior
notice our current/cash credit account and raise overdraft thereto
for settlement of POS (point of sale) installation
charges / charge back accounts / excess payments made, if any,
at any time, by the bank
and / or any other amount(s) becoming incidental thereto during
the course of card
acquiring business through the POS terminal (s) of J&K Bank
Ltd. By virtue of this
authority I/We on behalf of said establishment owe no authority
to challenge the bank's
absolute discretion to this regard in any court/forum etc.
Declaration
I/We agree to abide by the below mentioned terms and conditions
in addition to already signed
agreement for installation of EDC Machine. For all transactions
above Rs. 7500. I/We will
follow the following additional validation.
The cashier would request the customer to produce a photo
identification document.
The cashier would tally the Name on the Photo ID document with
that on the card and verify resemblance with the photo ID
document.
The cashier would note down the ID details in the reverse of the
Merchant copy of the charge slip or on the invoice or in our
internal systems.
These details will be stored, for the period charge-slips are
required to be stored.
This procedure would be followed for all VISA, MasterCard and
American Express cards, irrespective of Credit, Debit or Prepaid
and for both domestic and international
cards.
Authorised Signatory / Stamp
Signatory name Designation
Signature of Authorised Signatory as appearing herein above is
hereby attested
Signature of Branch Head Name & Code
For Office use only
(To be filled in by Branch)
1. Legal Name of Business Concern (as appearing in registration
certificate, partnership deed or
certificate of incorporation
2. Marketing Name (as used in the name of the shop etc.)
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26
3. Type of Business (Please refer list)
11. Name of Principal Contact
First Middle Last
12. Name of Proprietor/Partners/Managing
Director/Directors/Karta (IN BLOCK LETTERS)
Residential Address
Building Name
Road Name
Land Mark
City Pin code
State Phone (With STD code)
Mobile E mail
14. Existing J&K Bank Relationship
Nature of Account Existing Account Number
Recommendations
Documents obtained (Tick as Applicable)
1. Copy of Registration Certificate under Shops and
establishments Act. OR
2. Copy of CST/SST registration certificates.
3. Copy of Partnership Deed, Memorandum of Association, Articles
of Association, Power of Attorney
4. Copy of Rent receipt/telephone bill/electricity bill.
5. Copy of Company Financials or ITR.
It is hereby certified that
The agreement has been executed with notary attestation on
Non-judicial stamp paper of Rs. 20 or as applicable as per local
law.
Authorised signatory proof is enclosed.
The Merchant is maintaining account with us for more than last
six months and account is running satisfactory or the merchant
is/was maintaining account with other bank for
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27
more than last six months and account is running satisfactory,
statement for more than
last six months has been obtained and kept on record along with
account opening form.
The application has been duly filled in.
All the documents as per KYC Norms have been obtained and kept
on record with account opening form.
I undertake to raise overdraft in the account of M/E upon the
instructions of Card Issuance &
Acquiring Department, if balance is not sufficient in the
Account of ME for fulfilling the charge
back/s or any other charges etc.
Signature of Branch Head Name & Code
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28
INTRODUCTION
TO
E-BANKING
E-BANKING
Internet Banking Features
Available for both Retail and Corporate users.
SMS Banking
Statement of Accounts.
Funds Transfer.
Corporate/Retail Internet Banking:
Both corporate and retail clients can access their accounts
anytime and from any location via the
World Wide Web. Presently following services are available to
the corporate clients:
Access/view of accounts
Transfer of Funds between self linked accounts maintained with
our bank.
Transfer of Funds from their own accounts to external accounts
(e.g. Vendor payment)
Transfer of Funds from external to own accounts (e.g. dealer
collection).
Transfers of Bulk upload.
Transfer to non J & K Bank account holders through RBI
NEFT/RTGS.
Transfer of non-standard bills.
Utility bill payments.
Ecommerce facility for JK Bank E-banking customers:
J & K Bank Secure Payment Gateway, to provide ecommerce
facility to the e-banking customers.
Tie up with M/S Avenues India Pvt. Ltd. (ccevenue) and M/S
BillDesk, for extending ecommerce facility to the e-banking
customers.
The facility shall be available to only such e-banking users,
which have been enabled by the Bank for Bill Payment facility.
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29
E-Banking users intending to purchase goods online through the
Ccavenue shopping site shall be required to:
o Logon to the Master Merchants (M/S Avenues India Pvt. Ltd.)
website
http://world.ccavenue.com/content/clients.jsp.,
o Select the item to be purchased
o Select e-banking as the mode of payment.
o Select the J & K Bank and the system will take the user to
the J & K Banks e-banking site prompting him to enter his
e-banking user-id and password.
o After entering the Banks e-banking site the customer will be
able to pay the amount of bill by debit to its own account.
M/S BillDesk - is a useful service that provides customers a
single point of contact for all your payment needs. Our customer
can pay bills and make other payments online. Instead of
writing a cheque each time, now our customers can use any device
connected to the Internet
(computer, kiosk, etc) and make payments with the click of a
mouse. In effect, through BillDesk
customers can now make All Payments at a Single Location.
E-Payment of Tax for
JK Bank E-banking customers:
NSDL (National Securities Depository Ltd.), the first and
largest depository in India, established
in August 1996 and promoted by institutions of national stature
responsible for economic
development of the country has since established a national
infrastructure of international
standards that handles most of the securities held and settled
in dematerialized form in the Indian
capital market.
Tax Information Network (TIN), a repository of nationwide tax
related information, has been
established by National Securities Depository Limited on behalf
of Income Tax Department of
India (ITD).
Although India had a vibrant capital market which is more than a
century old, the paper-based
settlement of trades caused substantial problems like bad
delivery and delayed transfer of title till
recently.
E-Payment facilitates payment of direct taxes online by
taxpayers. To avail of this facility the
taxpayer is required to have a net-banking account with any of
the banks certified by NSDL,
CBDT and RBI for collection of Direct TAX. J&K Bank has been
added to the list. Also, e-
payment of Indirect Tax for J&K State Govt. has been added
to our services.
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30
SMS Banking:
Be in touch with your account on the move.
Features:
Balance Enquiry
Transaction enquiry
Cheque Status Enquiry
ATM Services
Features:
A network of more than 325 ATMs deployed across the country.
Accepting Maestro / Cirrus / MasterCard / VISA / NFS ATM / debit
/ credit cards.
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31
INTRODUCTION
TO
MUTUAL FUNDS
Mutual Funds
J&K Bank has entered into tie-ups with reputed Asset
Management Companies for distribution of Mutual Fund products.
Mutual Fund industry is one of the fastest growing segments in
financial services in India. Over the years, banks in India have
emerged as the biggest distributors of financial
products. This has helped the banks to capture and retain their
huge client base and
simultaneously adding a steady stream of fee based income.
Mutual Funds have become an attractive proposition for investors
in the current context and for J&K Bank it will be a good
investment option to have in our product portfolio. This shall
be an important step towards converting the bank branch into a
financial supermarket addressing
all the financial needs of the customers thus helping the bank
retain the customers within its fold.
Moreover the branch can augment its fee based income the Bank
aims to match to industry standards.
The AMCs with which the Bank has entered into an arrangement
are: UTI, Kotak and Reliance Mutual Fund. The Bank shall undertake
distribution of their
current schemes as well as NFO (New Fund Offer) as and when the
AMC comes up with the
same.
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32
QUESTIONNAIRE
Name: ____________________________________
Address: - ___________________________________
1. Do you know, what are the Financial Services Products in a
bank?
a) Yes b) No
c) Some specify
2. Do you know about credit card, if no then what is the
reason?
a) Less marketing b) Lack in personal interaction
c) Not interested d) other specify.
3. If yes, then from where you got the information?
a) Bank b) Internet
c) Relative d) Other
4. How long you are using the credit card?
a) 0-6 months b) 6-12 months
c) 1-3 years d) More than 3 yrs
5. Which banks credit card do you prefer?
a) J&k b) Axis
c) Icici d) Other
6. Do you use credit cards for online shopping?
a) Frequently b) Occasionally
c) Rarely d) No
7. Do you know about one time password?
a) Yes b) No
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33
8.Do you know about secure code?
a) Yes b) No
9.Do you know about debit card?
a) Yes b) No
10. If no, then what is the reason?
a) Less marketing b) Lack in personal interaction
c) Not interested d) other specify.
11. Do you have any debit card?
a) Yes b) No
12. If no, would you like to buy it?
a) Yes b) No
13. If no, then what is the reason?
a) Prices b) Usability
c) Awareness d) Other
14. Do you know about Point Of Sale machine?
a) Yes b) No
15. Do you have P.O.S.?
a) Yes b) No
16. If no, then what is the reason?
a) Awareness b) Prices
c) Availability d) other specify
17. Which banks P.O.S. do you have?
a) AXIS b) J&K
c) ICICI d) HDFC
18. Are you satisfied with the after sale services?
a) Yes b) No
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34
19. Are you satisfied with the charges?
a) Yes b) No
20. Do you get bill statement on time?
a) Yes b) No
21. Marketing practices by the J&K Bank is.?
a) Excellent b) Satisfactory
c) Poor
22. Give suggestions/complaints that how can we serve you
better
.
.
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35
OBJECTIVES OF THE STUDY
The primary objective of our study is to analyze Availability
and Visibility of the Financial
Service Products (FSPs) of the J&K Bank in attaining that
whether peoples are aware about
J&K Bank products or not.
The main objectives are:
Availability and Visibility of the Financial Service Products
(FSPs) of the J&K Bank
To find out the factors which are responsible for unawareness or
rejections about J&K
Products
To check the satisfaction level of the preferred and classic
customers regarding
Financial Product Services (FSPs)
To analyze customers expectations from Bank.
RESEARCH METHODOLGY:
Primary Objective:
To finding out the Availability and Visibility of the Financial
Product Services (FSPs) of J&K
Bank. This was done by interacting with people through the
medium of Questionnaires and
Direct interviews being taken in some cases. The satisfaction
greatly depends on the quality of
service, the interests being provided on various banking
facilities and the payback period for
taking any sort of loan. One of the important factors affecting
customer expectations is the
presence of on-line banking facility being incorporated by the
bank in its very basic functioning
infrastructure.
The project helped in developing an insight about the Actual
level of satisfaction and the
Expected level of satisfaction. The various grievances that came
forwarded during the survey and
the various things which the customers wanted the bank to
incorporate in its structure is attached
in the report afterwards in the form of Recommendations. Through
the project, the competitive
strategies being followed by other banks were also analyzed.
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36
Sampling Technique:
The problem definition can be said to be the quite essential
part of the research process; as it
determines precisely, what the managerial problem is and the
type of information that the
research can generate to help the problem before conducting the
field work. It is better to decide
upon the method/technique of data collection. Generally, there
are two techniques of data
collection:
1. Census technique
2. Sample technique or convenient sampling
A census is a complete enumeration of each and every unit of
population where as in a sample
only a part of the universe is studied and conclusion about the
entire universe is drawn about that
basis. The census method is costlier and more time consuming as
com-pared to sampling method
but the result are near representatives than sample method.
The availability of resources, time factor degree of accuracy
desire and scope of the problem
enable us to apply sample technique.
DATA COLLECTION
The objectives of the project are such that both the primary and
secondary data is required to
achieve them. So both primary and secondary data was used for
the project. The mode of
collecting primary data is questionnaire mode and sources of
secondary data are various
magazines, books, newspapers & websites etc.
1. Primary Data:
The primary data was collected to measure the customer
satisfaction regarding J&K bank. The
primary data was collected by means of direct personal interview
method through structured
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37
questionnaire and analysis was done on the basis of response
received from the customers. The
questionnaire has been designed in such a manner that the
customers satisfaction level can be
measured and consumer can enter his response easily
2. Secondary Data:
The purpose of collecting secondary data was to achieve the
objective of studying the recent
trends and development taking place in financial Service
Departments.
Sampling Design:
It is very difficult to collect information from every member of
a population. As time and costs
are the major limitations that the researcher faces.
Definition of Population:
Our population consisted of the preferred and classic customers
of the J&K Bank. The reason for
choosing the classic and preferred customers as our population
was that the FSPs services are
not only meant for such classes only and hence the normal
customers were also considered.
Sampling Method:
Our sample consisted of 100 personal interviews. We structured
our personal interviews on the
basis of a sample random sample.
Sample size:
Because of the various constraints imposed on our project work,
especially time and cost, our
sample size was limited to 100. This also enabled us to obtain
an equal number of respondents in
each stratum
Sampling plan:
The research was conducted mainly at the branch and further we
met certain customers
personally at their offices after getting the proper
references.
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38
Questionnaire design:
We designed our questionnaire based on the information acquired
from our background research.
We also used our own personal judgment when determining which
type of questions might be
the most applicable to the information we were trying to obtain.
The questionnaire consisted of
21 questions with options against each and one open ended
question; at the end, for suggestion.
In designing the format of our questionnaires, we used the
standard procedure to formulate a
questionnaire.
Collection procedure: Personal interviews were conducted using
individual questionnaire for each
respondent. The responses were recorded directly onto each
questionnaire.
Tools of analysis:
After collecting the data has been analyzed through various
statistical tools and techniques. The
unwisely data should necessarily be condensed into few
manageable groups and tables for
further analysis. Thus it helps to classify the raw data into
some purposeful and usable
categories. The tools used are tables and pie charts.
Limitations of the Study
It is said, Nothing is perfect and there would be few
shortcomings in this project also.
Sincere efforts have been made to eliminate discrepancies as far
as possible but few would
have remained due to limitations of the study.
Time seemed to be our most limited resource. To conduct a
comprehensive research project in
a two month period is difficult.
The absence of appropriate funding limited the extent of our
study. With addition-al financial
resources, the scope of our study could have been enlarged,
resulting in a more representative
study.
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39
Interviewer bias could not be avoided as in case of many surveys
open ended questions
involve the use of probing techniques that increase interviewer
bias. However, as our study
did not use many open ended questions, the extent of the bias
was reduced.
Some of the respondents gave ambiguous replies for certain
questions or omit-ed the
responses to some of them. The interpretation of such responses
become-s difficult and could
generate wrong result
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40
FiNDINGS AND ANALYSIS
1. Do you know, what are the Financial Services Products in a
bank?
Analysis:- Above diagram shows the position of the J&K bank
in the market where 66%
people out of 100peoples may know about the financial service
products of J&K Bank
whereas, 20% peoples and 14% peoples doesnt know or doesnt have
an exactly about FSPs
of J&K Bank.
Yes 66%
No 20%
Other 14%
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41
2. Do you know about credit card, if no then what is the
reason?
Analysis:- Above diagram shows the reason of not having or
preferring the J&K Bank
Financial services products(FSPs) which shows the bank failure
in exposing or creating
awareness about their products.26 out of every 100 peoples
doesnt have J&K Bank Credit
Cards. Under a survey I find that mostly people doesnt have an
interest in our products
whereas 23% and 15% peoples doesnt have our card because of our
less marketing and lack in
personal interactions respectively. Rest 8% have many other
factors..
Less Marketing
23%
Lack in Personal
Interaction 15%
Not Interested
54%
Other 8%
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42
3. If yes, then from where you got the information?
Analysis:- This graph shows that from where the awareness about
our products they got.
According to survey, Out of every 74 peoples, mostly peoples may
get to know about our
products was through bank (38%) and Relatives/ Family (27%) and
24% people may
information from many other sources and only 11% of people may
get aware through internet.
Bank 38%
Internet 11%
Relative 27%
Other 24%
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43
4. How long you are using the credit card?
Analysis:- Above diagram shows about the holders of the credit
card in which out of every 74
peoples mostly credit card holders was holder from0-6
months(30%) and 6-12 months(27%)
and 27% of peoples may holder from last 1-3 years and there was
only 16% peoples have credit
cards 3 years older.
0-6 Months 30%
6-12 Months 27%
1-3 Years 27%
More Than 3 Years 16%
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44
5. Which banks credit card do you prefer?
Analysis:- In comparing our products with other banks credit
card then the best competitor of
J&K Bank(38%) is Axis bank with 27% on credit cards share.
ICICI Bank is also having a good
reputation and provides best service in the market holding 22%
market share in credit cards.
J&K Bank 38%
Axis Bank 27%
ICICI Bank 22%
Other 13%
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45
6. Do you use credit cards for online shopping?
Analysis:- This diagram depicted that out of every 74 peoples
who having an credit cards
mostly 38% holders use cards rarely for online shopping whereas
24% holders frequently use
their cards for online shopping and 19% holders each use their
cards for occasionally and not
use respectively.
Frequently 24%
Occasionally 19% Rarely
38%
No 19%
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46
7. Do you know about one time password?
Analysis:- Above diagram shows that 62% card holder out of 74
peoples may aware about the
One Time password Service and vice-versa. 38% holders doesnt
know about One Time
Password.
Yes 62%
No 38%
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47
8. Do you know about secure code?
Analysis:- From the above diagram, I may analyze that 65% of
people out of every 74 peoples
know about the secure code service provided by the bank and 35%
peoples doesnt know about
that.
Yes 65%
No 35%
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48
9. Do you know about debit card?
Analysis:- After an survey, I questioned 100 peoples about the
debit cards from those76%
peoples know about debit cards/ATM and 24% peoples dont aware
about the bank Debit card
Service. JK Bank shows the good performance on debit card
services.
Yes 76%
No 24%
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49
10. If no, then what is the reason?
Analysis:- Out of 15 peoples of every 100 persons who doesnt
know about debit card, they said
that they doesnt know about debit cards because of lack in less
marketing techniques (50%) and
25% peoples says that they are not interested in J&K bank
Debit card service. And only 8%
percent says that due to lack in personal interactions they are
unaware about J&K Bank Debit
cards
Less Marketing
50%
Lack In Personal
Interaction 8%
Not Interested
25%
Other 17%
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50
11. Do you have any debit card?
Analysis:- Above graph shows that, 60% peoples of out 100
peoples have debit cards whereas 40%
peoples doesnt have debit cards. If bank provide more better
service than there may be rise in the
holders of debit cards.
Yes 60%
No 40%
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51
12. If no, would you like to buy it?
Analysis:- Above graph shows that, 60% of peoples out 40 doesnt
want to buy J&K bank Debit/
ATM Card whereas 40% peoples want to buy a debit card.
Yes 40%
No 60%
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52
13. If no, then what is the reason?
Analysis:- Peoples doesnt want to buy Debit/ATM Card because
they mostly doesnt know how to
operate that (33%) and 25% and 17% are lacking behind due to the
pricing and awareness about
the debit card of the J&K Bank and there 25% other factors
shows the various other factors which
restricted peoples buying J&K Bank Debit/ATM Card
Prices 25%
Usability 33%
Awareness 17%
Other 25%
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53
14. Do you know about Point Of Sale machine?
Analysis:- This diagram shows that out of every 100 peoples, 60%
of peoples of total are fully
aware about the products of PoS Machine and 40% peoples were not
aware about exactly what PoS
Machine is.?
Yes 60%
No 40%
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54
15. Do you have P.O.S.?
Analysis: - As getting Popularity in the Market, J&K Bank
fail to earn a maximum or healthy share
of the market. Only 36% of every 100 peoples have installed in
their Shops/Mall/Restaurants/Hotels.
Maximum of market share i.e. 64% peoples doesnt install our PoS
Machine.
Yes 36%
No 64%
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55
16. If no, then what is the reason?
Analysis:- After getting to know the approximate value of
peoples who doesnt have installed the
J&K Bank PoS machine. Mostly peoples doesnt installed
J&K Bank PoS Machine because it is
difficult for them to install that because heavy formalities
needed for that and 22% peoples thinks
that charges are high or rate of interest are high and 19%
peoples doesnt know exactly about the
PoS machine.
Awareness 19%
Prices 22%
Avalibility 34%
Other 25%
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56
17. Which banks P.O.S. do you have?
Analysis:- The Best Competitor of the Bank is the Axis Bank who
equally competition with J&K
Bank with equal share i.e. 39% each of PoS machine market.
HDFC and ICICI Bank equally having 11% of market share not
having so much good service
Axis Bank 39%
J&K Bank 39%
ICICI Bank 11%
HDFC 11%
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57
18. Are you satisfied with the after sale services?
Analysis:- Mostly(61%) holder of PoS Machine are satisfied with
the after sale services provided
by the bank whereas 39% holders are not satisfied by the after
sale services provided by the bank
Yes 61%
No 39%
Sales
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58
19. Are you satisfied with the charges?
Analysis:- above diagram show that 56% of peoples are fully
dis-agree with the charged imposed
by the bank on dealing with the PoS Machine whereas 44% says
that they have no complaints
against bank regarding charges mentioned by them.
Yes 44%
No 56%
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59
20. Do you get bill statement on time?
Analysis:- Regarding doing survey. I concluded that 56% of
peoples are satisfied with billing
statements they got on time. Whereas 44% were not comfort with
the billing statement they got.
Yes 56%
No 44%
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60
21. Marketing practices by the J&K Bank is.?
Analysis:- Above pie-diagram shows about the marketing
techniques applied by the bank are good
or not. According to this diagram, only 18% of 100 peoples think
that J&K Bank Marketing
Strategies and services are excellent whereas 42% peoples think
that the J&K bank marketing
strategies are good and satisfactory and 40% of peoples says
that bank marketing strategies are
not good. And they have to improve their marketing strategies to
manage or hold their existing
customers.
Excellent 18%
Satisfactory 42%
Poor 40%
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61
SWOT ANALYSIS
Of
J&K BANK
SWOT ANALYSIS OF THE J&K BANK
A swot analysis of internal as well as external environment
provides a clear picture of what strength
& weakness are possessed by the company, what are the
various threats & what are the various
opportunities available to be grabbed.
STENGTHS AND WEAKNESSESS
S.No Features PERFORMANCE
Major strength Minor strength Major weakness Minor weakness
1. Companys goodwill
2. Customer satisfaction
3. Lower interest rates
4. Wide branch network
5. Infrastructure
6. Active service team
7. Marketing practices
8. Charges
9. Advertising
10. Local staff &culture
11. ATMS
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62
Opportunities
Attracting dissatisfied customers of other banks.
Expanding reach to rural areas by offering door- to door
service.
Providing information to customers about FSPs.
Providing better services to the valued customers.
Bringing awareness among the customers for the usage of the
services being offered.
Threats
Competition from other banks.
Attractive discounts offered by the competitor banks.
Dissatisfied customers of the bank.
Better interest rates/commission rates available in the market
offered by the other banks.
More customer satisfaction provided by the private banks.
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63
RECOMMENDATIONS
The J&K bank should appoint direct selling agents which has
almost become a necessity
in modernized banking culture to attract new consumers.
J&K bank should device some aggressive marketing strategies
to expand its market, for
example making association with some great cause or endorsing
some celebrity to
advertise its various financial services. It can be that Jk bank
should use a local
personality to advertise its products that seems more appealing
to the local people.
The financial services like credit cards should be advertise in
the various branches of the
bank & the customers should be made aware of the services
via sms and e-mail.
The process cycle should take less time to response in providing
Financial Services to the
customers so as to increase the customer satisfaction.
The JK bank generally pays less heed in providing financial
services products to the new
customers, where as the competitors like ICICI,AXIS & HDFC
bank are .This is an
avenue which JK bank should walk.
The loyal merchants should be given some more discounts that
they would not switch to
other vendors. It can be like that the merchants location a
small card should be kept
depicted about the attractive schemes of the banks & the
benefits of using FSPs.
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64
BIBLOGRAPHY
http://jkbank.net/customerCards.php
http://jkbank.net/customerMutualFunds.php
http://jkbank.net/cardUsage.php