71 ad test for Adwords Campaigns

71Ad Tests

You Can Start in Your EcommerceAdWords Campaigns Right Now

Each ad test is shown with one initial version and different variations of the same ad. We recommend that you try one or more of the

variations in your AdWords campaign.

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Pricing

Changing the way your pricing is shown in your ads might attract another audience that converts better or who buys more when they actually buy.

$$$

Biggest Eastpak SelectionPricing from $49 to $99.Free shipping on every order. www.eastpakstore.com

Biggest Eastpak SelectionPricing starting at $49.Free shipping on every order. www.eastpakstore.com

Biggest Eastpak SelectionNo prices higher than $99.Free shipping on every order. www.eastpakstore.com

6

7

8

t

$89$10

$99

$89

$89

Biggest Eastpak Selection

v

Changing the prices you mention can also be a way to lure in the right audience. Just because you have

one product at $10, but the rest starting at $89 doesn’t mean you have to write $10 in your ads:


Pricing from $10. Order Yours Today

Free shipping on every order.

www.eastpakstore.com


Pricing from $89. Order Yours Today.

Free shipping on every order.

www.eastpakstore.com

9

10

$$$

Words

Used Car AuctionMake a Bargain. Buy on Auction!Drive The Same Day. Full Warranty.www.loremipsum.com

11

Used Car AuctionMake a Steal. Buy on Auction!Drive The Same Day. Full Warranty.www.loremipsum.com

12

Changing small words in your ad copy can often produce surprisingly big changes in your conversion rates.

Used Car AuctionBuy Used Cars Cheap on Auction!Drive The Same Day. Full Warranty.www.loremipsum.com

14

Used Car AuctionMake a Bargain. Buy on Auction!Buy and Drive Today. Full Warranty.www.loremipsum.com

15

Used Car AuctionMake a Bargain. Buy on Auction!Buy and Drive. 1-Year Warranty.www.loremipsum.com

16

Used Car AuctionMake a Bargain Through Auction!Drive The Same Day. Full Warranty.www.loremipsum.com

13

Word Order

American Apparel PromotionAmerican Apparel Promotion

Biggest Sale Of The Year. Save Now!

Everything 50% When You Buy Online.

www.loremipsum.com

American Apparel Promotion

Save Now. Biggest Sale Of The Year!

Everything 50% When You Buy Online.

www.loremipsum.com



Everything <50% When You Buy Online.

www.loremipsum.com



Buy Everything Online <50%.

www.loremipsum.com

17

18

19

20

Headline “Adjectives”

Plumbing Repair

Best Plumber in Chicago.

24/7 Service – Call Today for Help!

www.loremipsum.com

Emergency Plumbing Repair



www.loremipsum.com

Local Plumbing Repair



www.loremipsum.com

21 22

By changing the “adjectives/extra words” in your headline you can convey a different message that will attract different customers. Testing the likely and unlikely headline adjectives you will be able

to find the ad that perform the best for your company.

Chicago Plumbing Repair



www.loremipsum.com

23

Fast Plumbing Repair



www.loremipsum.com

24

Cheap Plumbing Repair



www.loremipsum.com

25

Instant Plumbing Repair



www.loremipsum.com

26

Full Keyword or Partial Keyword

in Headline

v

Trying to fit all the words into an AdWords headline can sometimes be a bit of a challenge. Especially

when working with the infamous long tail keywords. Try only using partial matches of your keyword in the headline to fit in extra adjectives.

It might hurt your immediate ad relevancy, but if all other advertisers have the full keyword in

their ad headline, then only using a part of your keyword in the ads might perform better.

cheap nike running shoesKeyword:

Cheap Nike Running Shoes

Biggest Selection Online.

Buy Online Today. Free Shipping!

www.loremipsum.com

Sale on Nike Shoes



www.loremipsum.com

27

28

Save 50% on Nike Shoes



www.loremipsum.com

Everything in Nike Shoes



www.loremipsum.com

29

30

Stripped URL or with Keyword

Social Media Marketing ToolBulk Scheduling and Monitoring.Start Your Free Trial Today!www.CoolSMMTool.com

Social Media Marketing ToolBulk Scheduling and Monitoring.Start Your Free Trial Today!www.CoolSMMTool.com/Free-Trial

31

32

SMM

Social Media Marketing ToolBulk Scheduling and Monitoring.Start Your Free Trial Today!www.CoolSMMTool.com/Award-Winning

Social Media Marketing ToolBulk Scheduling and Monitoring.Start Your Free Trial Today!www.CoolSMMTool.com/Social-Media

33

34

Change DescriptionLine Order

Buy Eastpak Suitcases

Biggest Online Selection. Buy Now!

Free Two-Day Shipping For All.

www.loremipsum.com

Buy Eastpak Suitcases

Free Two-Day Shipping For All.

Biggest Online Selection. Buy Now!

www.loremipsum.com

35

VS.

$$$

$$

Call to Action

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36 59

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7U\�WKHVH�GLHUHQW�FDOO�WR�DFWLRQV�

Book

Purchase

Reserve

Make Reservation

Join

Try

Take

Download

Subscribe

Find Out

Estimate

Buy

Order

Get Started

Call

Request

Sign Up

Learn

See

Start

Punctuation

& / ? -!

Period vs. Hyphen60

Period vs. Exclamation Mark61

/LPLWHG�7LPH�2HU��&DOO�1RZ�� /LPLWHG�7LPH�2HU��&DOO�1RZ�

%LJJHVW�6HOHFWLRQ�DW�/RZ�3ULFHV %LJJHVW�6HOHFWLRQ�DW�/RZ�3ULFHV�

vs

vs

& / ? -

Period vs. Question Mark62

Hyphen vs. Colon63

Ampersand vs. Slash64

Best Chicago Auto Repair. Best Chicago Auto Repair?

/LPLWHG�7LPH�2HU��&DOO�1RZ� /LPLWHG�7LPH�2HU��&DOO�1RZ�

%LJJHVW�6KRH��6DQGDO�6HOHFWLRQ�� %LJJHVW�6KRH��6DQGDO�6HOHFWLRQ�

vs

vs

vs

Top Ads- Longer headline vs. short

headline

Shock Absorbing iPad Case - Tested by Military Standards.Provides Ultra Protection for iPads.www.loremipsum.com

Shock Absorbing iPad CaseTested and Proven Through MilitaryStandards For Ultra Protectionwww.loremipsum.com

Short Headline65

Long Headline66

By using punctuation you can control how big your headline is when your ad is

shown in the yellow top 3 ad positions.

Landing Pages

In AdWords there are a couple of landing page tests that you can easily do without making any changes

to your website:

Testing your landing pages is a fundamental part of doing business online, but it can be time consuming

some businesses do not have the capabilities.

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68Link directly to the most popular product in a category you’re advertising for

69 Link to a search made for a particular brand product or type of product

70 Link directly to the category page

Link to your home page (yes, it might work for you)71

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71 ad test for Adwords Campaigns

Marketing

custom quote

ad copy

ad testsyou

com16used car auctionmake

wordsused car auctionmake

car auctionbuy

todayfree shipping

right audience