The Wild Atlantic Way… Wild. Rugged. Liberating.
Mar 01, 2016
TheWildAtlanticWay…Wild. Rugged. Liberating.
An intriguing convergence of land and sea – the longest
defined coastal touring route in the world. 2,500 Km of
magnificent West of Ireland coastline from the Inishowen
Peninsula in Country Donegal to Kinsale in County Cork.
The Route
TherouteoftheWildAtlanticWayis2,500Kmlongandincludes156viewingor
‘DiscoveryPoints’alongtheway.Atthisstagetheroutecomprisesamainspine
butoverthecomingyears,aseriesofloopeditinerarieswillbedevelopedto
furtherenrichanddeepentheexperienceforvisitors.Theaimistohaveallthe
directionalsignagealongthemainrouteinplaceforthelaunchoftheproject
inMarch2014.Themapoftheroutecanbeviewedatwww.failteireland.ie/
wildatlanticway
The Discovery Points
FáilteIrelandisworkingwitharangeofpartnerstoensureasmanyaspossible
ofthe156DiscoveryPointlocationsare‘visitor-ready’forMarch2014.Themap
ontherightillustrateswheresomeoftheseDiscoveryPointswillbelocated.
Whilesomeoftheseviewingpointsarealreadyaccessibleandhavegreat
facilitiesinplace,theremainderwillbeworkedoninadvanceofthelaunchin
March2014.
TheJourneyofaLifetime…
SampleDiscoveryPointLocations
1.MalinHead,Donegal
2.FanadHead,Donegal
3.SliabhLiag,Donegal
4.MullaghmoreHead,Sligo
5.DownpatrickHead,Mayo
6.KeemStrand,AchillIsland,Mayo
7.KillaryHarbour(South),Galway
8.Derrigimlagh,Galway
9.CliffsofMoher,Clare
10.LoopHead,Clare
11.BealachanBhlascaoid,Kerry
12.SkelligsViewpoint,Kerry
13.DurseyIsland,Cork
14.MizenHead,Cork
15.OldHeadofKinsale,Cork
1.MalinHead2.FanadHead
3.SliabhLiag
4.MullaghmoreHead5.DownpatrickHead
6.KeemStrand,AchillIsland
7.KillaryHarbour(South)
8.Derrigimlagh
9.CliffsofMoher
10.LoopHead
11.BealachanBhlascaoid
12.SkelligsViewpoint
13.DurseyIsland
14.MizenHead
15.OldHeadofKinsale
Wild Atlantic Way... Highlights
• Europe’slastAtlanticfrontier
• Wildandruggeduntamednaturalbeauty
• Dramaticlandandseascapes
• Worldfamousviewsandsites
• Uniqueandancientheritage
• AlivingtraditionalGaelicculture–evidencedinmusic,games,danceandcrafts
• Defiantsettlementsandstrongholds
• Creativeandinspiringnatives
• Culturalfestivalsandcelebrations
• CaptivatingExperiences
• Anabundanceofquality,localfoodexperiences
• Invigoratinglandandwaterbasedactivities
• ApassionateandwelcomingIrishtourismindustry
• Unique,greatvalueexperiences
• ExcellentAccess–Air,Ferry,RoadandRail
Why the Wild Atlantic Way?• At2,500KmtheWildAtlanticWayisthelongestcoastaltouringrouteintheworld
• IntegratedRoadSignageandbreath-takingDiscoveryPointsbringthedramaticlandand
seascapestolife
• AuniqueandvibrantGaelicCultureevidencedindance,music,craftsandlanguage
• ImmersiveExperiences–anexhilaratingrangeoflandandwaterbasedactivities
• Over2,000TourismProvidersofferingagreatIrishwelcomealongtheway!
• Acontinuousflowofnewandexcitingexperiencesandopportunities
• GreatAccess–Air,Ferry,RoadandRail
• Anewopportunitytopartnerwithusandgrowyourbusiness
It’s for the long term…• TheWildAtlanticWayDevelopmentwasinformedbyextensiveconsumerresearchandsignificant
additionalvisitorvolumeisexpected
• TheIrishStateandIrishTourismindustryarecommittedtoacontinuousprocessofproduct
development–therewillalwaysbenewWildAtlanticWaystoriesandexperiencesemerging
For further information contact:
FáilteIreland,88–95AmiensStreet,Dublin1,Ireland.T:+35318847700E: [email protected]
TourismIreland,5thFloor,Bishop’sSquareRedmond’sHill,Dublin2,IrelandT:+35314763400E:[email protected]
FáilteIrelandwillbeworkingverycloselywithTourismIrelandthroughout2013tobringtheWildAtlanticWayexperiencetomarketandtosupportyou,ourTradepartnersinsellingit.
ASalesToolkit,comprisingmapping,imagery,videoetc.iscurrentlyindevelopmenttohelpyoubenefitfromthebusinessopportunitythisexcitingnewexperiencewillpresentandwillshortlybeavailablefromyourTourismIrelandMarketOffice.
PotentialConsumerSegments
ROAD TRAVELLERS
• AmazingroadsthathugsomeofthewildestAtlanticcoastlinesinEurope
• Amazingviews,coastallandscapesandpanoramicseascapes
• Stunningsunrisesandsunsets,amongthemostspectacularinEurope
• Mysteriousandeverchangingskiesandlight
LANDSCAPE EXPERIENCE SEEKERS
• TheroutesoftheWildAtlanticWaytakeyouto,andthrough,wildIrishlandscapeswithawidevarietyoffloraandfaunathatcanbestudiedatclosequarters
• On,andby,theWildAtlanticWaythereareanumberofwildlifecentresforthosewhowanttounderstandhowtheWesternSeaboardofIrelandwasformed
• Thesecentresprovidearangeofexplorationprogrammes,coursesandeventsforspecialinterestvisitors
OUTDOOR ACTIVITY SEEKERS
• OnorneartheWildAtlanticWayareawiderangeofplacestoexploreandexperiencewildandruggedIrishlandandseascapes
• Awiderangeofoutdooradventurecentresofferingavarietyofactivities-hiking,surfing,sailing,equestrian,kayaking,divingandanglinginchallengingandnaturallybeautifullandscapes
• Exploringthisadventurouslandscapeandparticipatinginfunoutdooractivitieswillleaveyoufeelingrenewed,liberated,fitter
andhealthier
CULTURE & HERITAGE EXPERIENCE SEEKERS
• TheroutesoftheWildAtlanticWaypassthroughmanyplacesofhistoricinterest-Neolithicsettlements,defiantremainsofforts,strongholdsandcastles
• TheroutesoftheWildAtlanticWaytakeinawiderangeofculturaleventscoveringIrishliteratureandwriting,craftmaking,traditionaldancing,musicandsong
• AwildandvariedselectionofqualityIrishfoodfestivalsandevents
Selling the Wild Atlantic Way