#JANY @DaveKerpen CEO Likeable Local #likeabledentists
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#JANY
@DaveKerpenCEOLikeable Local
#likeabledentists
1. Ask for Patient Engagement to Capitalize on Social WOM2. Listen and Respond. To Everyone.3. Advertise on Social.4. Create Compelling Offers5. Use Video and Live Video6. Take Advantage of Influencers 7. Make Tools & Automation Your Best Friend
7 Ways to Dentists Can Succeed on Social Media in 2017
#likeabledentists
1. Ask For Engagement to Capitalize on Social WOM -Ask patients to SHARE, LIKE, COMMENT, and TAG FRIENDS
-77% of consumers are more likely to buy from a business recommended by family or friends!
#likeabledentists
Ask For Referrals, Too!
A referral is the BEST gift a patient can give to you!
→ If you really are a likeable business, they’ll be happy to tell a friend.
#likeabledentists
Social Media =The New Word Of Mouth
#likeabledentists
2. Listen and Respond. To Everyone.
“Life is 10% what happens to you and 90% how you react to it.”
-Charles Swindoll
#likeabledentists
Don’t Be Afraid to Have Fun
#likeabledentists
But what happens if you get a negative comment?
• Delete it?NO! Deleting tells your customer “I don’t care.”
• Ignore it? NO! No response is a response.
#likeabledentists
LAST: Listen Apologize, Solve, & Thank
1. Respond Publicly 2. Resolve Privately
....ASAP!
#likeabledentists
Respond with Surprise and Delight
#likeabledentists
Surprise and Delight
#likeabledentists
3. Advertise on Social → Make sure your updates are actually seen by your audience.
Use Facebook, Instagram, and Pinterest Ads!
#likeabledentists
Why Advertise on Social?Facebook Reachageddon The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically
#likeabledentists
Create Smart Audiences Reach the people who matter most to your practice.
#likeabledentists
4. Create Compelling Offers
Offer Pages drive social and mobile traffic to your practice’s
websites
→ Enables you to bring in new leads
Why Compelling Offers?•Beautiful, customizable websites (landing pages)
•Design your own website using text, images, and video
•Drive new and repeat patients with an offer they can’t refuse
#likeabledentists
Videos grab viewers attention and increase engagement
5. Use Video and Live Video
#likeabledentists
5. Use Video and Live Video
Videos can alert customers to any campaigns you are running
Use heartfelt message from your team to increase customer loyalty
#likeabledentists
Why Live Video?Connect and interact with potential customers in real time.
Breaking down barriers and creating a connection with your audience
Showing the authenticity of your brand
Sharing a glimpse into your business
6. Take Advantage of Influencers• Think of Influencers as the
online version of the “popular kids in school”
• Listen, interact and connect with them!
• Comment on their posts• Share their published content• Message them and ask for a
connection!
#likeabledentists
Connect with Influencers
#likeabledentists
7. Make Tools & Automation Your Best Friend
Successful social media takes care and regular attention, which takes
time!
→ 80% of social media users are on mobile. Interact with them on-the-go, where they are, using mobile apps!
#likeabledentists
Tools To Automate and Ease
#likeabledentists
About Likeable Hub
• Use thousands of content ideas at your fingertips and pre-plan your posts for the most effective times
• Automatically scheduled industry-specific content for Facebook, Twitter, LinkedIn, and Instagram
Content Creation & Scheduling
#likeabledentists
TurboPost™ Technology
#likeabledentists
Offer Pages….
#likeabledentists
1. Ask for Engagement to Capitalize on Social WOM2. Listen and Respond. To Everyone.3. Advertise on Social.4. Create Compelling Offers5. Use Video and Live Video6. Take Advantage of Influencers7. Make Tools & Automation Your Best Friend
7 Ways to Dentists Can Succeed on Social Media in 2017
#likeabledentists
WANT TO LEARN MORE? See how you can Likeable Dentists can help you be more successful
by automating social media
1. SET UP a time to learn more!2. SAVE BIG $$ on packages before March 15th!
-SET UP a free demo at LikeableDemo.com -OR CALL 212.359.4347-OR Talk to you HENRY SCHEIN Rep today
#likeabledentists
Questions | Grand Prize!
Redeem your Likeable offer at LikeableDemo.com or call 212-359-4347!
Get a free copy of The Art of People with purchase of subscription to
Likeable Local by 3/15!
#likeabledentists
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