7 Ways Technology Can Help You Convert Volunteers into Donors

7 Ways Technology Can Help You Convert Volunteers Into Donors

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Giving and Volunteering

50% of people polled give more financial support to charities they volunteer with

What to Expect

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High Net Worth Volunteering

Nearly 60% of high net worth individuals volunteered more than 100 hours

High Net Worth individuals volunteering

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80/20 Rule

(And 76% of gifts come from 3% of the donors)

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“Ask yourself: Do you know which of your volunteers are

donors and which of your donors are volunteers?”

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Volunteer Segmentation

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Volunteer Segmentation

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Donor

Volunteer

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Show You Know

87% of volunteers say there is overlap between the organizations they

support financially and where they volunteer

Charles Xavier

Wealthy DemocratAge: 59Profession: CPA, Tax Program InterestBusiness OwnerIncome > $150,000100+ hours Volunteer History

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Volunteer Philanthropic Interests • Past Giving is the single biggest predictor of future giving

• If a volunteer has never given to you, they’ve likely given elsewhere

Vendors

NOZA DonorSearch VeriGift iWave

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Wealth Screening and Peer Review

• Consider screening your volunteers for wealth capacity annually

• Import screening results back into your CRM

• Secret: You can screen a test file with any number of vendors and receive results

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Charles Xavier

Moira Kinross

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Gift OpportunityCommunication

• How do you communicate giving opportunities to volunteers?

• Channel, Gift Source, Gift Type

• Think about Volunteer Age, Hours Served, Tenure, Interests

• Where are you sending your volunteer communications from?

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Widgets• A widget is a block of script that you can

embed on your website or portal

• Enables different actions

Donation Form Widget Peer to Peer Fundraiser Signup

Crowdfunding Campaign Card

Volunteer Opportunity Widgets

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Volunteer Gift Development Stages

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When Is the last time you personally asked someone to

volunteer with your organization?

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Thank You!

http://www.fidelitycharitable.org/docs/volunteering-and-philanthropy.pdf

http://newsroom.bankofamerica.com/files/press_kit/additional/2014_US_Trust_Study_of_High_Net_Worth_Philanthropy.pdf

http://www.afpnet.org/files/ContentDocuments/FEP2015FinalReport.pdf

sources

http://www.volunteerhub.com/blog/guide-donor-volunteer-cross-pollination/