#1 Build an online profile Seek out opportunities to increase your visibility online by writing about and discussing topics related to your industry. A few ways to get started are: Building your email list should be one of your top priorities as an email marketer or SMTP sender. An email list is the only channel, when nurtured properly that will allow you to directly and personally communicate with your audience whenever you want. Email marketing databases naturally degrade by about 22.5% every year. It’s imperative to have a strategy to make up for this loss in contacts. 10% of customers choose to receive company updates from Facebook, while 90% chose to receive email newsletters from their favorite brands. Don’t give up on email! 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. #2 Promote your email campaigns on social media Build a form within your email marketing service and post it on your social media channels. This will allow followers to sign up for your list. Another way to promote your emails on social media is to share the most recent edition. Giving users a way to see what they’ll be getting when they sign up is a great way to get them on board as subscribers. #4 Leverage YouTube Add calls-to-action and URLs in your videos to encourage people to subscribe to your list, and include links to relevant landing pages in your videos' text descriptions. #5 Create opt-in incentives An incentive can go a long way when trying to grow your list. Offering opt-in incentives is win-win because it gives your reader extra value and it helps to grow your email list. Here are a few examples: • Worksheets • Free printable collateral • Training or tutorial videos • Free webinars • eBooks #3 Set expectations and transparency with your subscribers Always make sure that you tell your subscribers what they’ll be getting and how often they will be receiving emails from you. The risks of not setting expectations correctly often results in a high unsubscribe rate. • Become a blog contributor • Syndicate your content • Become a guest on industry podcasts or video series Building an online profile for your business can help drive targeted traffic to your website, and those who are already interested in your business will be more likely to subscribe to your email list. TIPS TO BUILDING A KILLER EMAIL LIST Research has shown freebies such as eBooks skyrocket email sign-ups by more than 200%. #6 Include a sign up box on your checkout page Take advantage of the excitement that comes with a new purchase. Including a subscribe box on the checkout page ensures that customers stay excited about your products and come back for more. #7 Include forms on high traffic webpages Review your Google Analytics and look at the pages that have the most web traffic. From there, include email opt-in forms on those pages to help grow your list. SIGN UP Username Register Your Account Password 7