7 Tips for Event Marketing

7 Tips for Event Marketing

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Create A Marketing Plan

& Stick To It

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Your event needs an effective plan of action that begins several

months before your event and goes right through the months after.

Remember the 4 Ps of

marketing

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• The 4 Ps of marketing have

fallen out of favor with many

marketing professionals,

especially those working

online

• But it is still a useful

framework for event

marketing

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Ask yourself questions about each of these:

• What if I drop the price by 5%? What if I used social media to

reach customers instead of print advertising?

• After considering every angle of the 4 Ps define a marketing mix

that works for you and your event

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Throw the old marketing

book in the bin

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• Have past marketing efforts not been as successful as you’d like?

• Think about what has worked for you, and stick to that

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Throw out any ideas that haven’t worked in the past

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Use Big Data

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• Big Data ( with capital letters!) means collecting as much data as

possible and analyzing for ways to improve your business.

• As an event organizer you can use Big Data to sell more tickets by

collecting information about your ticket sales and attendees.

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• You should track which channels are

selling and put all of your effort into the

most successful

• The more you learn about your

attendees, the better you can sell to them

in the future

• Remember to keep the data secure and

private

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Learn to love content

marketing

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• Create helpful content for your audience and release it for free

• Your content will bring people to your site and will help

convince them to buy tickets

• This is also great for your SEO, and keeps promoting your

event long after you stop paying for ads

• Remember to keep your content helpful and easy to access –

and target people who will buy a ticket to your event!

Online ads

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• Are you advertising in the local press?

• Print, radio and TV ads are great – but you need an online

presence

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• You can target people in specific geographic location on all of

the major advertising platforms like Google AdWords and

Facebook

• If you’re in San Francisco you can target keywords like “fun

things to do in San Francisco” or “events in San Francisco”

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Make a list, guard it with

your life

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• Your list is your greatest asset as an event marketer

• Collect the email addresses of everyone who attends an event and

send them invitations to future events.

• Use a tool like MailChimp to easily collect attendees information

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• Remember to treat your list with respect, never send them unsolicited

emails, or sell/share their information with anyone else

• And don’t even think about buying an email list – chances are you will

be disappointed by the results (and everyone will think you’re a

spammer)

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