7 Things to Avoid When Advertising on YouTube

7 THINGS TO AVOIDWHEN ADVERTISINGON YOUTUBEMAKE SURE YOU ARE NOT MAKING THESECOMMON MISTAKES...

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YOU DON'T FULLYUNDERSTAND WHATYOUTUBE CAN DO FORYOUR BRAND.

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Yup, we're stating the obvious but you can set yourbrand worlds apart with video advertising. It allowsyou to get in front of the right people looking for yourservice in the most entertaining & engaging format.

YOU HAVE A POORVIDEO DESCRIPTION.

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Having a video description that does not reflectthe content of your video can lead to a lowerclick-through rate. Remember, this is what is seenin a Google & Youtube search query.

YOU HAVE ANIRRELEVANT TITLE ORTAGS.

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This may be one of the most important factorswhen YouTube advertising. Optimize your titlewith relevant keywords & phrases. When addingtags, don't use keywords that are not relevant tothe video content.

YOU'RE NOT PLANNINGON SHARING YOURVIDEO AD.

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Embed your video on your website & make sureyou share your video ad on all your social mediaplatforms. This can improve your video rankingson Google.

YOU DON'T HAVE ANYCALLS-TO-ACTION.

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Add your call-to-action to the end of the video toensure that the viewer can enjoy the content first,and urge them to take action.

YOU DO NOT KNOW THEIMPORTANCE OF YOURVIDEO'S THUMBNAIL.

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A video ads thumbnail gives the viewer a quicksnapshot of what the video content is. Make sureyour message & thumbnail is relevant to eachother.

YOU'RE NOT BEINGPATIENT.

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Don't give up too quickly. You might have to waitmuch longer to see results from YouTubecompared to other types of advertising you may beusing.Don't base your success on view counts, but ratherthe engagement.

BOOST AWARENESS, CONSIDERATION, BRANDLOYALTY AND PURCHASE INTENT WITH PEPPERGANG'S VIDEO ADVERTISING!

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