7 Surprising Ways To Succeed With Social

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The 7 Surprising Ways to Succeed with Social Media

@DaveKerpen, CEO, @LikeableLocal

January, 2015, [email protected]

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Social Media Realities

Social Media cannot make up for a bad product or service.

Social Media is not free.

Social Media will not bring you instant results.

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The 7 Surprising Ways to Succeed with Social Media

1. Prepare for Facebook Reachageddon.

3. Recycle great content.

5. Rework & share across all channels.6. Educate Yourself. Get ahead of the MBA’s.

7. Practice gratitude the old fashioned way.

2. Inspire stories about Mary & other employees.

4. Incentivize referrals. (You can pay to play, too.)

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1. PREPAREfor Facebook Reachageddon.

“Failure to plan is planning to fail.”-Benjamin Franklin

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A few years ago, it happened to big brands.

.008% of their following

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Now it’s happening to SMBs.

.03% of their following

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WSJ: “New Facebook changes will sting entrepreneurs.”

SOLUTION: Advertise smarter

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TURBOPOST ™

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Use Hypertargeting & Nanotargeting on Facebook & LinkedIn.

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2. INSPIRE Stories about Mary and other employees.

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman

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Inspire Your Customers to Tell Your Story.

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Who’s your Alex?

\

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Create and Share Authentic Content.

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Use Your Unique Brand Voice.

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Create and Share

Authentic Content.

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3. RECYCLEGreat Content.

“I only feel angry when I see waste. When I see people throwing away things we could use.”– Mother Teresa

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“It’s your responsibility to share and re-share great content.” -Dave Kerpen, CEO Likeable Local

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Recycling Content Works.

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4. INCENTIVIZEReferrals. You can pay to play too.

“I believe in incentivizing people. If you can incentivize people in anything, whether it’s in life; in spirituality; in business; just take care of folks. Incentivize them and all of a sudden it's amazing the difference that you'll see.”- Zachary Levi

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Referrals: Incentivize and Ask.

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Referrals: Incentivize and Ask.

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5. REWORKContent & Share Across Channels.

“Without promotion, something terrible happens... nothing!”- P. T. Barnum

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Rework your content to make it fit every social network.

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6.EDUCATEYourself and get ahead of the MBA’s.

“Education is the most powerful weapon which you can use to change the world.”- Nelson Mandela

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Get Ahead of those Harvard MBA’s.

Webinars & Podcasts

White papers& Ebooks

Blogs & articles

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7. PRACTICEGratitude.

"I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton

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Say Thank You.

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Donors Choose, R.O.I. of Gratitude.

Those who received handwritten thank you notes were 38% more likely to donate more

the next time!

The Original Social Media.

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PREPARE for Facebook Reachageddon.

RECYCLE Great Content.

REWORK & Share Across All Channels.EDUCATE Yourself and Others.PRACTICE Gratitude the Old Fashioned Way.

INSPIRE Stories About Your Employees & Products.

INCENTIVIZE Referrals (You Can Pay to Play Too).

LET’S REGROUP

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THANK YOU / QUESTIONS/ GRAND PRIZE

• Sign up for LIKEABLE by Jan 30 for 50% off first month with code #SUREPAYROLL

• Visit likeabledemo.com ,call 212-359-4347, or email [email protected] today.

• Learn more about SurePayroll at 877-954-7873 or SurePayroll.com

“How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin