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Customer Care Strategies to Woo and Wow your Valued Guests to Keep Them Loyal and Coming Back for More
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7 strategies to Woo and Wow your Valued Guests

Jun 22, 2015

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Caroline Cooper

Institute of Hospitality CPD event London September '14
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Page 1: 7 strategies to Woo and Wow your Valued Guests

Customer Care

Strategies to

Woo and Wow

your Valued Guests

to Keep Them Loyal

and Coming Back for More

Page 2: 7 strategies to Woo and Wow your Valued Guests

• Why successful businesses start at the end

and work backwards

• How to build trust early and avoid buyers’

remorse

• The subtle extras that can convert a

lukewarm buyer or one time customer into

a raving fan

• The significance of glue in building loyalty

• The simplest and easiest way to stay on

your guests’ radar and keep their attention

• How to ensure consistency so guests

receive the same levels of attention on

every visit

Page 3: 7 strategies to Woo and Wow your Valued Guests
Page 4: 7 strategies to Woo and Wow your Valued Guests
Page 5: 7 strategies to Woo and Wow your Valued Guests

7 strategies.... to Woo and Wow

your Valued Guests to Keep Them Loyal and Coming Back for More

Page 6: 7 strategies to Woo and Wow your Valued Guests

Why? • Significantly easier to sell to

– already know you and what you offer

– existing relationship so can personalise

– first-hand experience of your product or

service and hopefully like the result

– already experienced your service so

built trust

– spend more

– more likely to recommend

• = More PROFIT

Page 7: 7 strategies to Woo and Wow your Valued Guests

Habit # 2

Begin with the

end in mind

Page 8: 7 strategies to Woo and Wow your Valued Guests

1.Define your Service Values B.R.A.N.D.

Page 9: 7 strategies to Woo and Wow your Valued Guests

When your guests leave…

What would you want them to:

Feel

Say

Do

Page 10: 7 strategies to Woo and Wow your Valued Guests

2.Engage early

Page 11: 7 strategies to Woo and Wow your Valued Guests

Engage

•First impressions

•Build rapport

•Confirm

•Add value

Page 12: 7 strategies to Woo and Wow your Valued Guests

Add Value •Share information

•Build anticipation

•How else can you help?

Page 13: 7 strategies to Woo and Wow your Valued Guests

3. Warm Welcome •Make it personal

•Stay engaged

•Listen

•Add some GLUE

Page 14: 7 strategies to Woo and Wow your Valued Guests

G.L.U.E.

Give

Little

Unexpected

Extras

Page 15: 7 strategies to Woo and Wow your Valued Guests

4.Think Long Term •Last impressions

•Mementos

•Stay on their radar….

Page 16: 7 strategies to Woo and Wow your Valued Guests

What is the very last thing they hear,

see, smell,

taste, feel?

Page 17: 7 strategies to Woo and Wow your Valued Guests

Wow Do

Something

Different

What touch of magic can you add to make it truly memorable?

Page 18: 7 strategies to Woo and Wow your Valued Guests

Out of sight is

out of mind

Page 19: 7 strategies to Woo and Wow your Valued Guests

Show your

appreciation

Page 20: 7 strategies to Woo and Wow your Valued Guests

5.Consistency

(+1%)

Page 21: 7 strategies to Woo and Wow your Valued Guests

Consistency …

•Systems

•Resources

•Equipment

•Time

•Continuous improvement

Page 22: 7 strategies to Woo and Wow your Valued Guests

6. Create a trusted team •Expectations

•Behaviours

•Knowledge

•Skills

•Support

•Confidence

Page 23: 7 strategies to Woo and Wow your Valued Guests

Confidence is the aspect that’s

so often missing.

•Practise in a safe

environment

•Feedback

Page 24: 7 strategies to Woo and Wow your Valued Guests

7. Inspire &

engage your team

Page 25: 7 strategies to Woo and Wow your Valued Guests

Empower • Personal suggestions

• License to do what’s best

• Anticipate (what if…)

• Ownership and authority

• Keep informed

• Personal Development

• Continuous improvement

Page 26: 7 strategies to Woo and Wow your Valued Guests

Recognition What’s important to them?

1. Thank you

2. Treat

3. Time

4. Awards

5. Opportunities

Page 27: 7 strategies to Woo and Wow your Valued Guests

7 strategies.... to Woo and Wow

your Valued Guests to Keep Them Loyal and Coming Back for More

Page 28: 7 strategies to Woo and Wow your Valued Guests

7 strategies... 1. Define your values

2. Engage early

3. Warm welcome

4. Think long term

5. Consistency

6. Create a trusted team

7. Inspire and engage your team

Page 29: 7 strategies to Woo and Wow your Valued Guests

Customer Care

Strategies to

Woo and Wow

your Valued Guests

to Keep Them Loyal

and Coming Back for More

Page 30: 7 strategies to Woo and Wow your Valued Guests

For more information [email protected]

www. naturallyloyal.com

www.21ways2wow.com