7 Steps to Small Business Marketing Success 60min Webinar

HelloHelloPatrick W. Giammarcowww.pwgmarketing.com

Email:[email protected]

Twitter:twitter.com/pwgiammarco

LinkedIn:linkedin.com/in/patrickgiammarcoledo.ning.com

7 Steps to Small BusinessMarketing Success

New Definition of Marketing

Marketing is a System1. Strategy before tactics

2. Fill your marketing hourglass

3. Publish educational content

4. Create a total web presence

5. Use a lead generation trio

6. Make selling a system too

7. Live by the calendar

WHAT IS WHAT IS SOCIAL SOCIAL MEDIA MEDIA AND WHY AND WHY YOU YOU SHOULD SHOULD CARECARE

1) Strategy 1) Strategy Before Before TacticsTactics

1a) Who Matters1a) Who Matters

• Profitable clientsProfitable clients• ReferralsReferrals• DemographicsDemographics• BehaviorBehavior• Biographical sketchBiographical sketch

• DemographicsDemographics• GeographicsGeographics• PsychographicsPsychographics• BehavioralBehavioral

1b) Be Different1b) Be Different

• What would you Google?• What made you decide to hire us?• What could we do better?• Where do we fail you?• Would you refer us?

Ask Every Customer…

• Unique product/service• Unique process• Unique experience• Unique people• Unique guarantee• Unique packaging or delivery• Against a problem

What Do People Really Buy?

2) The Marketing 2) The Marketing Hourglass™Hourglass™

• What is your free or trial offering?

• What is your starter offering?

• What is your “make it easy to switch” offering?

• What is your core offering?

• What are your add-ons to increase value?

• What is your members only offering?

• What are your strategic partner pairings?

Fill Your Hourglass Gaps

3) Create 3) Create and Publish and Publish ContentContent

• Blogs• How-to content• Social media• Reviews• Testimonials• Articles

Content That Builds Trust

• eBooks• White papers• Webinars• FAQs• Success stories• Survey data

Content That Educates

4) Create a 4) Create a Total Web Total Web Presence Presence

Digital interactivity is now at the center of marketing

New research shows that 77% of US adults use the Internet as an information source when shopping locally for products and services.

~ KelseyGroup

• 73% of online users read a blog• 57% join social networks• 45% have started a blog• 83% have viewed a video online• 39% subscribe to RSS feeds• 36% think more positively about companies that have blogs

Source: Universal McCann Wave3 research into social media

Where Are We?

• Listen first• Optimize your web content• Claim real estate• Optimize brand assets• Ratings and reviews • Social media participation

Pillars of Web Presence

Hub and Spoke

5) Inbound Lead 5) Inbound Lead Generation TrioGeneration Trio

• Advertising• Public Relations• Referrals

Inbound Lead Generation Trio

Advertising

• Awareness for content• Narrowly targeted• 2-step direct response• Accountable

• PR is about relationships• Pitch strategically• Monthly touch• Use online news release tools

Image: www.marketfin.com

Referrals Referrals

• Be more referable• Target• Educate• Offers• Follow-up

6) Selling is a System… 6) Selling is a System… tootoo

Image: www.solutionsellingblog.com

• Discovery – next step• Presentation – seminar• Nurturing – sales cycle• Monthly touches• Transaction – same experience

Lead Conversion

7) Live By the 7) Live By the CalendarCalendar

• Monthly themes• Weekly actions• Daily appointments

Live By the Calendar

Marketing is a System1. Strategy before tactics

2. Fill your marketing hourglass

3. Publish educational content

4. Create a total web presence

5. Use a lead generation trio

6. Make selling a system too

7. Live by the calendar

Signature Brand Audit™($250 value)

Visit: http://bit.ly/mXAShy

Special OfferSpecial Offer

Questions?

Thank Thank YouYouPatrick W. Giammarco

www.pwgmarketing.com

Email:[email protected]

Twitter:twitter.com/pwgiammarco

LinkedIn:linkedin.com/in/patrickgiammarco