7 Step to Better Data Quality With Jeremy Gleason Iscope Digital

7STEPS TOBETTER

DATA QUALITY

Data Services Inc.Global. Database.

Management

STEP 1:

Run Address Hygiene First

STEP 1:

Ensuring the data in your house file is standardized &

validated maximizes the effectiveness of any

subsequent process!

Recipe for Success:

1) Address Hygiene + Merge/Purge=

Clean & Duplicate-Free Database

2) Add NCOA for Fresh Results

STEP 2:

Schedule a Regular Update

STEP 3:

Eliminate Data Silos

X

STEP 4:

Suppress Chronic

Non-Responders

STEP 5:

Utilize Suppression Tools:- DMA Pander/Robinson Lists- Deceased Suppression- Prison Suppression- Do-Not-Call Registries

STEP 6:

Be Aware of LocalData Privacy Laws

STEP 7:

Utilize a DatabaseManagement Platform (DMP)

CRM

Marketing Automation

ESP

STEP 7:

Migrate external platform metrics back to a

Central DMP for a complete 360 degree customer view!

eCommerce

WHEN IT COMES TO GLOBAL DATA MANAGEMENT…

THE RIGHT PARTNER MAKES ALL THE DIFFERENCE.

Data Services Inc.Global. Database. Management

- - www.dataservicesinc.com - -