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Rebekah Radice@RebekahRadice
@PostPlanner
TODAY YOU’RE GOING TO LEARN:
• 7 Social Media Trends You Need to Take Advantage of in
2017
• Why You Can’t Afford to Overlook These Trends
• How to Implement Each of These Trends Into Your
Business
• Simple Ways to Get Started Immediately
PLUS, Stick Around Until the End...
For a FREE surprise and an offer you can’t refuse!
Trend #1Personalized Experience
By 2020, customers will manage 85% of their relationships with businesses without talking to a human.Source: Salesforce
45% of online shoppers are more likely to shop on a site that offers personalized recommendations.Source: Invesp
Step 1:Focus on key moments of your buyer’s journey
Step 2:Inspire them to buy what you’re selling
Step 3:Meet them where they’re spending time
Create Micro Moments
Source: ThinkWithGoogle
1. Mobile-centric searches
2. Most popular questions
3. Consumer surveys4. Team brainstorms5. In-store interviews
Make Empathy a RuleTop 10 companies in the Global Empathy Index increased in value more than TWICE as much as the bottom 10 and generated 50% more earnings.
Trend #2Wearable, Expiring and Augmented Content
• Instagram Stories• Geofilters on
Snapchat• Snapchat Spectacles• Augmented Reality
(e.g. Pokemon)
Wearable
Forecasted value of wearable devices
Expiring
Facebook remains the most-used social media brand among all ages , but among 12-24’s, it’s been overtaken by Snapchat with Instagram close behind.
• Do bite sized videos about company’s vision
• Interviews with employees or influencers
• Behind the scenes look into your business
• Tips and advice on trending topics
• Showcase your product or service
Use Snapchat or Instagram stories to:
Trend #3Combine Science and Social
88% of marketers want to know how to measure their social media ROI, but only 42% of marketers say they’re able to measure it. Source: Hubspot
Measure ROI
1.Set business goals
2.Measure your ROI3.Improve tactics
that aren’t delivering real value
Be data-driven. Don’t post random content you hope will work - analyze and post proven content.
Use Post Planner to predict the outcome of the content you’re sharing.
Trend #4Automation
79% of top-performing companies have been using marketing automation for more than 2 years.
Source: Gleanster
1. Automate your evergreen content.
Don’t let great content go to waste or get stale. Keep it in front of a whole new audience.
2. Use IFTTT!
Set up automation between different social media networks.
3. Use automation to post at the ideal times.
Automate and solve your time-zone problems.
Trend #5Social Video
Social video generates 1,200 percent more shares than text and images combined.
Source: Brightcove
• Adding context to content• Empathy as a rule• Community and
relationship building
Go Live to tease an even or product launch and get new leads.
Share a quick, practical, and actionable tip your followers can use.
Your Live Video Checklist:• Know your topic - focus on 3
main points.• Keep your answers short,
concise and get to the point.• Avoid complex industry
speak – no jargon.• Write an outline to prepare.• Talk through your content,
but don’t script it out. • Know your audience - speak
directly to their needs.• Make a great 1st impression -
smile, relax, and have FUN!
Trend #6Omni-Channel Strategy
Want to discover multiple ways to reach your customers and create a personalized and integrated experience?
88% of consumers say they’re more likely to shop with retailers that deliver personalized cross-channel experiences.Source: Swirl Networks
Create a seamless branded experience from your logo to colors, fonts, message and more across all channels.
For physical items, include multiple photos and reviews to add context.
Check your analytics!
• Find potential online customers engaging with your product
• Look at potential customers abandoning shopping carts.
Why is it happening and how can you offer more information to reduce it?
Regularly walk through how a customer perceives your company and work to improve your interactions and the buying experience.
Organic ReachTrend #7Don’t know how to get your content seen by a large audience?
66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
Source: HubSpot
Never forget that QUALITY Content is KING.
If you post interesting, engaging material, Facebook will want to promote it.
Tell stories and your audience will listen.
If you have an interesting story with original pictures, share it.
Be data-driven in your posting.
Stop guessing what content people will respond to and use Post Planner to find scientifically-proven content.
GROW YOUR BUSINESS WITH POST PLANNER!1.FIND THE BEST
CONTENT FOR YOUR AUDIENCE - SCIENTIFICALLY PROVEN
2.TAKE THE GUESSWORK OUT OF PERFORMANCE
3.STOP WASTING HOURS PLANNING
4.PUT YOUR TOP PERFORMING CONTENT ON AUTOPILOT
●LOVE ANNUAL - our most popular plan!
●stop guessing and start using social marketing intelligence
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www.postplanner.com
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