Content curation is fast becoming a mainstay activity. It's a marketing thing - creating audience & trust. But also dialogue and learning. Both personal and inter-personal. We meet JAN FRIMAN. Long-term curator, leading digital thinker. These are his rules for content curation. 7 RULES of content curation SLIDEDECK FROM LOHMANN360 More about Jan Frimans work - see last slide
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7 rules of content curation by Jan Friman [POD + SLIDEDECK]
Slide from Lohmann360 POD where curation expert Jan Friman shares his # 7 RULES of CONTENT CURATION. +12 000 that have Jan in their circles, he has created the flipboard magazine 'The Future of Content' (+35 000 subscribers to date). Robert Scoble, Koka Sexton, top Google management, John Kellden, a number of Stanford & Harvard professors follow Jan.
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Content curation is fast becoming a mainstayactivity. It's a marketing thing - creatingaudience & trust. But also dialogue and learning.Both personal and inter-personal. We meet JANFRIMAN. Long-term curator, leading digitalthinker. These are his rules for content curation.
7 RULESof content curation
SLIDEDECK FROM LOHMANN360
More about Jan Frimans work - see last slide
Purpose determines everything. Why do youcurate? What is your passion? Who do you wanttouch? If you don't fall in love with your subject,people won't get engaged with your curation.Play for one person - don't play for a facelessaudience. Because the individuals will notice.
1. RULECurate with a PURPOSE!
SLIDEDECK FROM LOHMANN360
Just do it! Curate everyday. Manage yourinbound content stream so that you see usefulstuff everyday. Then act on it directly - keep theraw signal of your reaction and the originalcontent. And post! So that there is no loss ofquality.
2. RULECurate everyday!
SLIDEDECK FROM LOHMANN360
You have to have passion. And where does thatpassion come from? What are you most keen tolearn? What does your target group care to learnabout? What drives them? Passion bringsfreshness and nakedness that make people wantto engage with you as a curator.
3. RULEput your HEART into it!
SLIDEDECK FROM LOHMANN360
Not just the facts and numbers. Who are theindividuals you are curating for? Why do theycrave this? How will your content helpimproving their professionalrelations? Understand the value web, the context- the networks - in which the individuals act...
4. RULEKnow WHO for...
SLIDEDECK FROM LOHMANN360
Curation does not stop. Just as the social streamit is an activity you are in for life. So why notgive it your best effort? If you connect thisthought to the initial purpose of your curation(Rule #1) - a daunting task turns meaningful.Running with a meaning.
5. RULEMORE than a marathon...
SLIDEDECK FROM LOHMANN360
Turn things on its head. Go back to yourself.Curation is a tremendous opportunity todevelop your own knowledge and wisdom. Butthere is no separation here -as you engage inlearning to activate collective intelligence yourown wisdom grows. Kind of neat...
6.RULECurate to LEARN & get WISDOM
SLIDEDECK FROM LOHMANN360
Be generous with your knowledge - don't holdback! Be GENERATIVE - add something to theconversation. Comment, make the curation aneven bigger learning experience than justsharing content. Connect the dots, sparkknowledge weaving within your audience!
7.RULEDON'T hold back!
SLIDEDECK FROM LOHMANN360
Entrepreneur, Brand Strategist and Futurist. Co-founder, GofreelFounder, ReLead Enterprise+janfriman@janfriman
WHO? WHERE? CONNECT!
JAN FRIMAN
NIKLAS LOHMANN
More PODconversationslike this?> SUBSCRIBE atlohmann360.com!Co-founder HAAARTLAND. Tech-entrepreneur