7 ques’ons that guide you through an effec’ve SWOT analysis
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7 ques'ons that guide you through an effec've
SWOT analysis
ambi'on & goals
it all starts with …
however …
“a goal without a plan is just a wish”
Antoine de Saint-‐Exupéry
the challenge of taking a step back from the daily work …
plan of approach
ambi'on & goals
the challenge
SWOT analysis
plan of approach
ambi'on & goals
the challenge
technique to structure analysis and decision making
on aligning an organisa'on with its environment
for achieving compe''ve advantage
SWOT analysis
establishing compe''ve advantage from alignment with its environment
organisa'on environment
resources capability
structure values
goals performances
demographics poli'cs
customer needs compe''on
partners supplier
SWOT strength
weakness
opportunity
threat
SWOT in support of current and future success
in obstruc3on of current and future success
SWOT
SW
characteris'cs of your internal organisa'on
characteris'cs of the environment of your organisa'on
OT expression of your current
compe''ve advantage expression of poten3al change to your success, ambi'on & goals
resources capability
structure values
goals performances
demographics poli'cs
customer needs compe''on
partners supplier
starts with asking the right ques'ons
SWOT analysis
=
1. What game are you in?
context
win 2. What is crucial to play this
game?
key success factors
3. Under what prerequisites do you play the game?
values & principles
SWOT analysis
plan of approach
ambi'on & goals
context
values & principles key success factors
plan of approach
ambi'on & goals
context
values & principles key success factors
1 -‐ iden'fy internal sources and external influences to success
2 -‐ make choices from aligning the organisa'on with its environment
4. What is your compe''ve (dis)advantage?
strengths and weaknesses
5. To what internal resources and capabili'es can your success
be aVributed?
sources of compe''ve advantage
6. What external forces may influence your ambi'on & goals?
opportuni'es and threats
7. What resources and capabili'es to focus on, considering the external
influences?
alignment confronta'on
Bringing people together for turning
your goals into a trusted plan
Online driven plaYorm that enables people to interact on strategic topics through a well-‐guided and controlled process, crea'ng involvement for the delivery of a high quality and effec've swot
analysis.
main features
par3cipa3on
learning
governance
online – face2face
main features
par3cipa3on
learning
governance
online – face2face
• Provides more quality from more cross-‐func'onal insights
• Enables for more involvement to increase chances for a successful implementa'on
• Uses online interac'on techniques to make par'cipa'on easy and effec've
• Facilitates for effec've face-‐2-‐face conflict resolu'ons sessions
• Enables to learn from each other about the in’s and out’s of your organisa'on
• Gets your team to learn about strategic topics and concepts
• Enables to monitor and control progress throughout the whole swot process
Iden3fy & Qualify Confront & Priori3ze
opportuni'es threats
strengths weaknesses
ra3ng review
priority review
discussion board
confronta3on board
personal notebook
ra3ng priority vo3ng crea3on
swot master
Hotswot staged interac'on process
external
internal
People involvement & mo'va'on Rich & balanced strategic outcome Efficient & effec've execu'on
benefits
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