7 Must Do Strategies for Successful Online Real Estate Lead Generation (Part -1) THE ESSENTIALS FOR A RISE IN YOUR CAREER IN A NEW AGE REAL ESTATE MARKETING Today if you want to generate more and better leads, and convert more of those into sales, this e-book series offers you a combination of 7 approaches which makes you a sure shot winner in Realty. “ ” A publication of
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7 must do strategies for successful online real estate lead generation
Today if you want to generate more and better leads, and convert more of those into sales, this e-book series offers you a combination of 7 approaches which makes you a sure shot winner in Realty.
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Transcript
7 Must Do Strategies for
Successful Online Real Estate
Lead Generation (Part -1)
THE ESSENTIALS FOR A RISE IN YOUR CAREER IN A NEW AGE
REAL ESTATE MARKETING
Today if you want to generate more and better leads,
and convert more of those into sales, this e-book series
offers you a combination of 7 approaches which makes
you a sure shot winner in Realty.
“
” A publication of
7 Must Dos for Successful Online Real estate Lead Generation
The traditional Party is Over & You need a New Approach
It would be an understatement to say that the Internet turned the real estate business on its head. More precisely, the public availability of real estate listings, in online world ravaged the industry as it was. We are living in the “Information Age.” Want to know the length of the Bandra- Worli Sea Link? Where the New York Stock Exchange closed last night? The Last flight leaving from Delhi to Amsterdam, today? Jump on the Internet. Search. And in less than sixty seconds you can have your answer. Looking for a Double bedroom house in Gurgaon Sector-26? A Studio apartment in South Mumbai? Lakefront Villas in South Kerala? The Google Listings will go on page after page. The single advantage you and the real estate agents hold is gone. You are no longer the gate keeper. You’ve lost your monopoly on the information, and it’s never coming back. Let me repeat that, because it’s critical that you understand: the exclusive advantage you had before the rise of the Internet is never coming back. This changes your work day. Your morning routine remains the same (jog, brush teeth, drop children off at school). What changes is what you do at the office. Your first mistake would be to pick up that phone and call that list your broker/agent gave you.
THE INFORMATION ERA:
Good for Consumers. Not Good for Real Estate Marketers.
7 Must Dos for Successful Online Real estate Lead Generation
You have taken the bad news already, its fine. Now let’s move confidently into the realm of what is actually going to work today. It’s not just the technology, but the people you’re marketing to have also changed.
That’s the Millennials. Generation Next. Generation Y. The Net Generation. They’re even willing to make hard sacrifices in order to buy a home – getting a second job or living with parents. And keep in mind, buying a home is the number one indicator of success to this age group. These people want to buy homes. Millennials not only have the desire, but the purchasing power to buy a home. Are you prepared to win them over? Millennials use their phones to text, surf the Internet, update social networks, and listen to music – not to make phone calls, let alone return a phone call to a real estate agent. Your strategy of getting in front of them has to be different.
94% of consumers start their
home search online.
That’s huge. But the next number is even more
significant to you:
96% of first- time home buyers
start their home search online.
And here’s the deal. According to some latest
research reports:
The average age of first time home
buyers in the India is 31.
7 Must Dos for Successful Online Real estate Lead Generation
Just Claiming Expertise is not Enough, You Have to Demonstrate It
Basically, they’re looking to gather as much information about the local market in order to determine whether it’s actually a place they want to live. A simple house listing isn’t going to give them that information. It’s going to take more and it’s got to be sophisticated. The modern real estate consumer only cares about a website has the information that they’re looking for. They only care if can they trust the site. They only care if it will quickly, simply, and faithfully answer their questions that they have about the area, and about the home buying process. Here is the good news in all of this… If you’re willing to strategically innovate your work, life as a real estate marketer can be very good again.
You can dominate your market.
You can rise above the noise.
Position yourself as the top authority in your market.
Obtain and maintain first contact with the consumer in the real estate transaction.
And you can do this for a fraction of the traditional marketing expense. With our experience in working with 100s of real estate companies and improving their inbound lead generation, we are providing you with these sure shot strategies you could try to definitely be a winner in your segment.
7 Must Dos for Successful Online Real estate Lead Generation
Even though Social Media is the Channel, Building Referral Leads is all About Trust. However while it’s easier than you’d think, many people continue to think
that it’s simply not achievable. As Social media itself is a vast topic, I am sharing only those ideas which help in referral leads generation only.
The 4 of the key platforms to be utilized explained here are Facebook, Youtube, Linkedin and Twitter for referral and lead generation.
Facebook
Facebook is great for Realtors. But none of your target customers goes on Facebook to be sold. So updates like “My New project announced, are you
interested?” will never work. This brief is based on the assumption that you have a Facebook page for your business.
But if approaching strategically you could get tons of referral leads from friends and family of your clients. The trick is not to be selling your services all the
time. Don’t assume that people will automatically think to refer you–to get maximum referrals, you need to ASK FOR THEM.
Instead of forcing yourself on potential clients by bombarding them with Facebook messages about your business, take part in natural conversations and let
those conversations lead into the services you offer.
The following tips are sure shot ways to get maximum referral leads for your real estate business, taking the “top of mind/awareness” approach.
7 Must Dos for Successful Online Real estate Lead Generation
Once you are connected with your friends, make sure to share useful tips and freebies, along with the above
said things. It can be like “Home decoration tips”, “Room
Makeover tips”, “Informative tips about legal, local, location based
aspects” etc.
If you are just sharing very direct messages also, the fans will get bored due to common patterns in contents.
So it is always advisable to share jokes, festival wishes and some creative stuff which can add an overall
freshness to your timeline.
Location, Local and the Locality:
In Real estate it’s all about Location. The more content and information you share about your project’s
Location, its neighbourhood and its nearby facilities, the more engagement you will get in Facebook.
While sharing sales pitches after doing most of the above mentioned activities in Facebook, you can ensure a big increase in lead generation for your realty
business from this channel alone.
7 Must Dos for Successful Online Real estate Lead Generation
Even though twitter was thought to be one of the least useful social media for realtors, now marketers have identified it also as a useful media. But it is a
time consuming. If you are focusing on twitter, make sure you are focusing on building a local following and from existing and current clients for their
networks.
To build a location wise following, go to twitter profiles of News Celebrities, Radio DJ’s, Local restaurants,
Clubs and Association, City lovers etc These kinds of profiles will almost always have a local following.
Follow all of their followers, as many of them will follow you back. This tactic work as a virtual handshake.
Most people you follow will wonder who you are and why you followed them – they in turn will look and
your profile and many will click on your website link.
If you don’t want to do this following – you can use a tool like Tweet adder to do it on auto pilot. Tweet
adder can be your best friend if you value your time. It’s not cheap – but it’s worth it.
7 Must Dos for Successful Online Real estate Lead Generation
This is an interesting blog from a Media Guy about twitter for realtors. The 13 sample tweets found by the author whom could have been answered by
realtors to convert as leads are available in the link below. The author didn’t get these tweets from his followers, but he simply searched for terms like
“house hunting”, “looking for an apartment” etc in twitter. Similar approach is applicable to your target keywords also.
13 Tweets a Real Estate Agent Should Have Answered, Not Me.
But if you are spamming or trying to do over promotion, Linkedin can block your account and can also freeze
your account from sending further connection request. So it is advisable to send connection request to a
person who is atleast having a distant connection with you.
Get Involved In Groups
There are a few different ways to get involved with groups. You can join existing groups that cater to your
niche, as well as local organizations. Many local business associations and trade groups have active groups
going.
The second way is to start your own groups. This way you can put your knowledge in your niche on display
and engage with other members. The bonus to this is you can from time to time email group members and
spur discussions within the group.
The best bet is to join groups within your niche and start engaging to get your feet wet. Then once you’re
comfortable, create your own group and start leading the conversation.
For an advanced look into the details of Linkedin Groups you could go through this Presentation which covers
most of the strategies to get involved in Linkedin groups. http://www.slideshare.net/mishasobolev/sales-lead-
generation-with-linkedin-groups
Most of the contents that you could share in Facebook can be shared in Linkedin as well. It could help you generate more reach for your contents. Based on
the niche of the content you created you can become the member of Groups and post the content in Group discussions as well.