CONFIDENTIAL DECEMBER 19, 2012 7 MOBILE MARKETING TIPS FOR 2013
7 mobile marketing tips 2013 - Ryan Pitylak
Nov 11, 2014
Download mp3 file: http://goo.gl/uzYGz
http://landerapp.com
Our final Lander Academy webinar of the year focused on one of the hottest new trends of the moment: Mobile Marketing. We know many of you are still struggling to find the best way to spend less and get the most out of your marketing budget, and mobile marketing is yet an open question. Having said that, Ryan Pitylak, CEO at Unique Influence with over 15 years of experience in Online Marketing, did a great job offering all attendees a deep understanding about key elements of a mobile campaign.
http://landerapp.com
Our final Lander Academy webinar of the year focused on one of the hottest new trends of the moment: Mobile Marketing. We know many of you are still struggling to find the best way to spend less and get the most out of your marketing budget, and mobile marketing is yet an open question. Having said that, Ryan Pitylak, CEO at Unique Influence with over 15 years of experience in Online Marketing, did a great job offering all attendees a deep understanding about key elements of a mobile campaign.
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Transcript
CONFIDENTIAL
DECEMBER 19, 2012
7 MOBILE MARKETING TIPS FOR 2013
2 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
RYAN PITYLAK Chief Executive Officer
• ProfitFuel (Yodle), Excellent Suggestion • BA in Philosophy and Economics and
MBA from the University of Texas at Austin.
With a collective 30 years in digital marketing and start-up experience, Unique Influence is the choice of todays fastest growing companies. Our team delivers value that’s meaningful, actionable and simple to understand.
The only line that counts is your bottom line.
HI, WE’RE UNIQUE INFLUENCE
3 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
1. TRACKING
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Source Pricing Purpose
Network 1 $15 CPA Direct Response
Network 2 $12 CPA Direct Response
Network 3 $11 CPA Direct Response
Network 4 $13 CPA Direct Response
Network 5 $5 CPM Branding
Network 6 $0.70 CPC Branding
2. PICK THE RIGHT RATES
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3. PICK NETWORKS
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4. TARGETING
7 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
5. COMPELLING ADS
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6. MOBILE OPTIMIZED LANDING PAGE
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Network Funnel Stats
After Optimization
Registration 4% 16%
Payment 17% 24%
Retention 3% 6%
Referral 2% 5%
CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
7. CONSTANTLY ADJUST
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