7 cs presntation (1)

7 Cs of Communication

Group Members:

1.Muhammad Sajid

2.Adnan Hassan

3.Haseeb Ahsan

The seven C’s

.When We talk about “ Effective Communication” one thing that comes in mind, what are the basic principles of “effective communication” . .These principles tells us how your message can becomes effective for your target group, .These principles also tell about style and importance of the message..These principles commonly known as 7 C’s of effective communication.

• COMPLETENESS

• CONCISENESS

• CONSIDERATION

• CLARITY

• CONCRETENESS

• COURTESY

• CORRECTNESS

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7 Cs 0F Communication

1.COMPLETENESS

Business message is completewhen it contains all facts thereader or listener needs for thereaction you desire.For completeness, keep the

following things in mind;Provide all necessary informationAnswer all questions askedGive something extra when desirable

COMPLETENESS

•Answer all questions that are asked •Give something extra when desirable •Check for five Ws & one H

–Who –What –When –Where –Why and –H

Provide All Necessary Information

Answering the five W’s helps make messages clear: Who, What, When, Where, and Why.

Answer All Questions Asked

Look for questions: some may even appear buried within a paragraph. Locate them and then answer

precisely.

Give Something Extra, When Desirable

Use your good judgment in offering additional material if the sender’s message was incomplete.

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2.CONCISENESS

1. Eliminate wordy expressions 2. Include only relevant statements

be focusedShorten & avoid long explanations

3. Avoid unnecessary repetitions use short forms the second time use pronouns

CONCISE

o Due to the fact thato Employed the use ofo Basic fundamentals

Completely eliminate o Alternative choiceso Actual experienceo Connected togethero Final resulto Prove conclusivelyo In as few words as

possible

o Becauseo Usedo Fundamentalso Eliminateo Alternativeso Experienceo Connectedo Resulto Proveo Concisely

3.CONSIDERATION

Consideration means – To consider thereceiver’s Interest/IntentionConsideration means preparing everymessage with the message receivers inmind; try to put yourself in their place.• You are considerate• you do not lose your temper•the thoughtful consideration is alsocalled “you-attitude”.

CONSIDERATION

.Focus on YOU instead of I & WE

.Show reader benefit & interest

.Emphasize on positive &

pleasant

.Apply integrity & ethics

You attitude“You will be able to shop in the evening with the extended hours.”Readers may react positively when benefit are shown to them. Always try to address his/her need and want.

4.CONCRETENESS

.It means that message should be specific instead of general. .Misunderstanding of words creates problems for both parties (sender and receiver). .when you talk to your client always use facts and figures instead of generic or irrelevant information.

CONCRETENESS.use specific facts and figures

.Put action into words

.Choose vivid image building words by

comparison & figurative language

.Use more adjectives and adverbs

GeneralHe is very intelligent student of class and stood first in the class.ConcreteAli’s GPA in B.Sc Electrical Engineering 2k3-f session was 3.95/4.0, he stood first in his class

Put Action in Your Verbs

Verbs can activate other words and help make your sentences alive, more vigorous.

Use active rather than passive verbs.

Put action in your verbs rather than nouns

5.CLARITY

In effective business communication the message should be very much clear. So that reader can understand it easily.You should always Choose precise words.Always choose familiar and easy words.Construct effective sentences and paragraphs

Construct Effective Sentences and Paragraphs

In business communication always use precise words rather longer statements. If you have a choice between long words and shorter one, always use shorter one. You should try your level best to use familiar/easy to understand words so that your reader will quickly under stand it

.Length

.Unity

.Coherence

.Emphasis

Ex : Use of simple words

Familiar Next familiar words1-after subsequent2-home domicile3-for example e.g.4-pay remuneration5-invoice statement for payments

6.COURTESY. True courtesy involves being aware not only of the perspective of others, but also their feelings. Courtesy stems from a sincere you-attitude..The following are suggestions for generating a courteous tone:Be sincerely tactful, thoughtful and appreciative.Use expressions that show respect for the othersChoose nondiscriminatory expressionsBe sincerely Tactful, Thoughtful and AppreciativeThough few people are intentionally abrupt or blunt, these negative traits are common cause of discourtesy.avoid expression like those in the left hand column below; rephrase them as shown in the right-hand column

COURTESY

The following are suggestions for generating a courteous tone;•Be sincere , tactful, thoughtful and appreciative •Omit expressions that hurt , irritate, or insult•Grant apologies graciously

“Man” words

• FreshmanNew student, Entering student

• ManpowerWorkers, Employees

• Man-madeConstructed,Manufactured,Built

• ChairmanChairperson, Chair

Names

Treat each gender with respect.

Examples:Ted Aprill and Ruth

Ted and Ruth AprillMrs Aprill and Ted

Ms. Aprill and Mr. Aprill

Titles

Mr.MissMrs.Ms

7.CORRECTNESS

. At the core of correctness is propergrammar, punctuation, and spelling.

.Use the right level of language

.Check accuracy of facts, figures and

words

.Maintain acceptable writing

mechanics

.Choose non discriminatory language

.Use parallel language

More FormalMo The right level of language,

accuracy, and acceptable mechanics re Formal

•Select the right level of language for your

communication either formal or informal.

•Realize that formal language is most often

used in business communication.

•Check for correct figures, facts, and words.

•Apply the principles of accepted mechanics

to your writing.

Few tips for effective verbal messages

• Be direct

• Consider your audience

• Be clear

• Watch your non-verbal signals

• Pay attention to the receivers

• Repeat when needed

• Communicate bit by bit

• Use varying techniques

• Auditory/Visual/Kinesthetic

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