7. conference eu public affairs may – june brussels · PDF filefrom 7:30 pm Dinner at the Public affairs awards gala wednesday may 31, ... Public Affairs capacity building in the

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7. conference eu public affairsmay 31 – june 1, 2017

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09:00 am – 10:30 am Public Affairs in Brussels 101 – Politics in the EU (optional) Prof. Dr. Mario Voigt, MP

10:30 am – 11:00 am Doors open and welcome coffee

11:00 am – 11:15 am Welcome/Introduction Day 1 Prof. Dr. Mario Voigt, MP

11:15 am – 12:00 pm opening keynote: Current state of the EU – Does Brussels work?

12:00 pm – 12:40 pm Best case: Challenges and opportunities of a company representation in Brussels Dr. SUSaNNE roMPEL, Head of EU representative office, innogy SE

12:40 pm – 1:20 pm Best case: Aligning corporate affairs and communications with business needs in the EU Dr. aLaN HarDacrE, Head of group corporate affairs, imperial Brands

1:20 pm – 2:20 pm Lunch

2:20 pm – 3:00 pm Best case: Shifting alliances - Successful PA through ad hoc coalitions (tba)

4:20 pm – 5:00 pm Best case: Boosting Public Affairs through brand and reputation management roLaND VErStaPPEN, global Director Public and governmental affairs, Heineken

5:00 pm – 5:40 pm Best case: 5 crisis communications must-dos for trade associations fLorENcE raNSoN, Director of communications, foodDrinkEurope

5:40 pm – 6:20 pm Best case: How to support rational debate under irrational circumstances aNDy MayEr, Head of Public affairs, UK & ireland, BaSf plc.

3:00 pm – 3:45 pm panel discussion: How Brussels works & does Brussels work? Policy Efficiency/Digital Single Market/Security/Migration

3:45 pm – 4:20 pm coffee Break

6:20 pm – 6:30 pm Sum-up

from 7:30 pm Dinner at the Public affairs awards gala

wednesday may 31, 2017

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8:45 am – 09:15 am Doors open and welcome coffee

9:15 am – 9:30 am Day 2 Intro Prof. Dr. Mario Voigt, MP

9:30 am – 10:00 am impulse: The future of our profession rUi faria Da cUNHa, Director general, SEaP (Society of European affairs Professionals)

10:00 am – 10:10 am Intro to the interactive session

11:30 am – 12:30 pm Brunch

2:00 pm – 2:15 pm Sum-Up Workshops

from 2:15 pm Summary and goodbye

10:10 am – 11:30 am worksHop 1: Public Affairs capacity building in the current EU institutional environment ELaiNE crUiKSHaNKS, founding Partner, acumen Public affairs

worksHop 2: Public affairs in the new European political environment – working in the context of Brexit and populism. Matt HiNDE, Senior Vice President, fleishmanHillard Brussels worksHop 3: Digital Public Affairs cHriStiaN HiErHoLZEr, Managing Director Brussels, Hanover communications KEMi aKiNDELE, Lead Digital Strategist, Hanover communications

12:30 pm – 2:00 pm Tools of the Trade (Workshops repeat)

tHursday june 1, 2017

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Public Affairs in Brussels 101 – Politics in the EU (optional)

PROF. DR. MARIO VOIgT, MP

Professor of Digital Transformation and Politics

Quadriga University

Prof. Dr. Mario Voigt teaches and conducts research as a professor

of digital transformation and politics at the Quadriga University

of Applied Sciences Berlin. Voigt’s past professional experience

includes working with the political planning department of the

CDU in Berlin, the Konrad Adenauer Foundation in Washington,

and heading company communications and investor relations

of technology group Analytik Jena AG. As a strategy consult-

ant at the lead agency McCann-Erickson, Voigt participated in

the federal election campaign for Angela Merkel in 2005. Since

then, he has worked on public affairs campaigns, both on local

and international levels, in the areas of mobilisation and digital

campaigning. Since 2009, Voigt has been a member of the State

Parliament of Thuringia and is spokesman for economics, science

and digital society.

day 1

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09:00 am – 10:30 am

Welcome & introduction to the programme

11:00 am – 11:15 am

In order for all participants to start at the same level, we invite you to our optional Public Affairs Basics

session. Hosted by Prof. Dr. Mario Voigt, our moderator and professor of digital transformation and politics at Quadriga University Berlin, you will get the chance to brush up on your knowledge and get up to speed on the 101 of Public Affairs. Once you have done so, you will be ready for the two insight-packed days we have prepared for you.

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Running a corporate representation in Brussels and advocating on behalf of the most critical corporate interests in the EU political arena plays a substantial role in a company’s strategy. But how do you set up an effective corporate representation in Brussels? What skills, staff and infrastructure do you need? How do you set the day to day agenda and manage both current and long-term issues?

Best case

Challenges and opportunities of a company representation in Brussels

Current state of the EU – does Brussels work?

DR. SUSAnnE ROMPEl HEAD OF EU REPRESEnTATIVE OFFICEinnogy SE

Dr. Susanne Rompel is Head of innogy SE’s EU Representative office, innogy SE being one of the leading European energy companies active in Renewables, Grid & Infrastructure as well as Retail. Prior to this, Dr. Rompel was heading Strategic Planning within RWE AG’s Strategy & Innovation department, responsible for Group strate-gy development and the annual strategic planning process. She also has experience working for the European Commission’s Directorate General for Energy.

DR. AlAn HARDACRE

Head of group Corporate Affairs

Imperial Brands

Dr. Alan Hardacre is the Head of Group

Corporate Affairs for Imperial Brands based

in Brussels, Belgium. In this role he is respon-

sible for developing, and driving, a focused

and commercial Corporate Affairs strategy

across the globe. A major component of

this strategy is how the company works in

the EU – its main profit center. Prior to this

he was a lecturer in the “European Deci-

sion-Making” unit at the European Institute

for Public Administration (EIPA). Alan holds a

BA (Hons) in Modern European Studies from

Loughborough University (UK) and a DEA de

Science Politique from the Institut d’Études

Politiques de Lyon. In 2008 he was awarded

his PhD, with distinction, in International

Economic and Political Relations from Lough-

borough University.

Best case

Shifting Alliances – Successful PA through ad hoc coalitions (tba)

12:00 pm – 12:40 pm

Alan will look at how to sustain an EU Affairs

Office through alignment with business needs.

Brussels, and EU legislation, can often seem far

from business reality in member states while at the same time

it is also easy to get lost in the sheer volume of developments

in Brussels. Navigating these two conundrums is essential to

having an EU Affairs Office that is connected and aligned to the

commercial business and thus contributing to the bottom line. It

is often not easy to cement the role of an EU Affairs Office at the

heart of business decision taking – but alignment with business

needs is the first and most important step to get right.

Best case

Aligning corporate affairs and communications with business needs in the EU

12:40 pm – 1:20 pm

2:20 pm – 3:00 pm

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Lunch1:20 pm – 2:20 pm

opening keynote11:15 am – 12:00 pm

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Best case

Boosting Public Affairs through brand and reputation management

It’s no secret – the trust of the general population in

business, government, NGOs, and media is declining. In

addition, political and economic volatility is increasing

globally. Clearly these developments ultimately pose great challenges and

business risks for companies. A key question is how companies can regain

trust and remain a relevant partner in policy and regulation discussions?

Mr. Verstappen will elaborate on what these developments mean for a

consumer goods and brand company like HEINEKEN and will leverage

global and local business models.

4:20 pm – 5:00 pm

How Brussels works & does Brussels work?

A crisis is never easy to handle, but it is even more com-plicated if an association with many different members is affected. The strategies need to be adapted to the case, depending on whether only one member or the whole sector is hit. What are the differences? Who does what and when? What renders the situation more complicated and what are the specific factors of influence in the EU-context?

BASF wished to engage in the 2016 UK Referendum on

EU membership, and maximise their contribution to a

Remain vote. But without closing the door to future

engagement with Leave campaigners, or doing harm by adding to a

chorus of ‘elite opinion’ that appeared disconnected from voters. The

referendum roadshow was our solution.

Best case

5 crisis communications must-dos for trade associations

Best case

How to support rational debate under irrational circumstances

FlOREnCE RAnSOnDirector of Communications,

FoodDrinkEurope

Florence Ranson is Director of Com-

munications at FoodDrinkEurope, the

European organisation of the food &

drink industry. She took this role in April

2014, after 12 years as Head of Commu-

nications at the European Banking Fed-

eration. Previously, she was Secretary

general of the European Advertising

Tripartite.

5:00 pm – 5:40 pm

3:00 pm – 3:45 pm

5:40 pm – 6:20 pm

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3:45 pm – 4:20 pm

Coffee Break

AnDy MAyER Head of Public Affairs, UK & Ireland, BASF plc.

Andy Mayer is the Head of Public Affairs, UK & Ireland for BASF plc. He has twenty years of experience in UK-EU relations and public affairs, and has been leading BASF’s UK engagement work on the referendum and Brexit.

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6:20 pm – 6:30 pm

Dinner at the European Excellence Awards in Public Affairs Gala

Sum-up

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ROlAnD VERSTAPPEn global Director Public and governmental AffairsHEInEKEn

Roland Verstappen joined HEINEKEN in 2012 and is currently Global Director Public and Governmental Affairs for HEINEKEN Interna-tional based in Amsterdam. Roland has worked for Komatsu Europe, was Executive Director European Governmental Affairs at Ford of Europe and worked at Mittal Steel where he was involved in the merger with Arcelor after which he assumed the role of Vice President International Affairs for ArcelorMittal based in London.

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The last ten years have seen an unparalleled development in the lobby profession

in Europe and around the world. Wherever we work: in-house for a company, an as-

sociation or for an agency, the work we do and the way we do it have also changed

considerably. A focus on policy and legislative developments will no longer suffice as a guarantee

for efficiency and success in public affairs. Added value to every lobbyist’s portfolio comes through a

more diverse skill set and being aware of the broader environment in which their clients, members

or employers operate. What will the lobbyist of five years’ hence look like? What will be the skills

required and how will these skills be acquired? Join Rui Faria da Cunha for an outlook to the future

of the Public Affairs profession.

The future of our profession9:30 am – 10:00 am

RUI FARIA DA CUnHA Director general, SEAP (Society of European Affairs Professionals)A Portuguese national, Rui Faria da Cunha is an international lawyer and European affairs specialist with more than 20 years of experience on three continents and currently Director General of the e Society of European Affairs Professionals. He worked as a senior European affairs advisor for Avisa Partners in Brussels and was public affairs manager of the Brussels office of Apex-Brasil (the Brazilian Trade and Investment Promotion Agency) between 2010 and 2015, dealing with trade policy, market access, and international trade negotiations

10:00 am – 10:10 am Intro to the interactive session

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day 2

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After the tumultuous political events of 2016 and 2017, this workshop will look at how public affairs practi-tioners should deal with the new policy environment, ensuring that their voices are heard amongst the increasing political noise.

worksHop 2: Public affairs in the new European political environment – working in the context of Brexit and populism.

worksHop 3: Digital Public Affairs

CHRISTIAn HIERHOlzER Managing Director BrusselsHanover Communications

christian leads Hanover’s Brussels office providing high level strategic advice to clients across a variety of business sectors and policy areas on advocacy and communication strategies and campaigns targeting EU policymaker and stakeholder audiences.

What are the best ways to engage in Brussels in the age

of better regulation, Brexit and a “big on big things”

Commission? And how do you ensure you have the right

tools and team in place? Join this workshop for an inter-

active discussion on these points.

worksHop 1: Public Affairs capacity

building in the current EU institutional

environment

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ElAInE CRUIKSHAnKS Founding Partner, Acumen Public Affairs

Elaine cruikshanks has over 25 years’ experience as a senior

manager and public affairs and strategic communications pro-

fessional at Hill & Knowlton. as cEo of the Brussels operation,

she built up their Brussels office from 1994 – 2010 to be the

largest Pa/Pr consultancy on the Brussels market, as well as

having the role of director of the global public affairs practice.

Her background is public affairs (having worked for the UK for-

eign office). over the years, she has run Brussels, EU- wide and

international campaigns for a range of clients.

MATT HInDESenior Vice PresidentFleishmanHillard Brussels

Matt Hinde joined the fleishmanHillard team in Brussels as Senior Vice-President in the Energy Practice in october 2015. Before joining fleishmanHillard, Matt developed extensive knowledge, expertise and experience working for the British government as Head of EU Strategy in the Department of Energy and climate change between 2013 to 2015. He led the UK’s negotiating team in energy politics as the 1st Secretary Energy and atomic Questions at the UK Permanent representation to the EU from 2009 to 2013. Before this, Matt undertook postings in the foreign and commonwealth office in the Middle East and the European and global issues Secretariat in the cabinet office. He began his career in the Department of trade and industry.

KEMI AKInDElE lead Digital StrategistHanover Communications

Kemi leads Hanover’s Digital team. She specialises in developing and implementing effective digital strategies for a broad range of corporate and consumer organisations, international Ngos and governments.

Digital public affairs is changing rapidly and organisations must keep pace. The workshop will provide insights on:•   How MEPs use social media to consume and interact with stakeholders.•   How organisations can use digital tools and data to achieve their public affairs goals. •  Best practice and where digital public affairs is headed.

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12:30 pm – 2:00 pm

Brunch11:30 am – 12:30 pm

2:00 pm – 2:15 pm

from 2:15 pm

Sum-Up Workshops

Summary and goodbye

worksHop session ii: Tools of the trade (Workshops Repeat)

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How will your professional vision become reality? Quadriga University Berlin offers interdisciplinary education, practically relevant research and network building to help advance your career. We interrogate the status quo and put your questions under the spotlight – for a continuous professional growth.

Acumen Public Affairs Acumen is an independent consultancy, launched in September 2010. It brings together more than 60 years of public affairs and communications expertise in the shape of its three partners, Elaine Cruikshanks, Abigail Jones and Giles Keane. Our philosophy is to provide clients with value adding strategic counsel and high quality execution – by the same people.

FleishmanHillard FleishmanHillard is a global full-service communications agency and the leading EU public affairs consultancy in Brussels. FH’s multinational team in Brussels is dedicated to practicing European Union government relations, public affairs and strategic communications in new and innovative ways that resonate within Brussels and across Europe helping organisations understand and shape the European agenda.

AnP ANP (Netherlands National News Agency) provides PA and Communications Professionals with the latest insights in the EU policy-making process. The European decision making process is a labyrinth: it involves many different parties that each have their own interests. Keeping up takes up a lot of time and money. Untill now. We help you to stay on top of the entire decision making process in a very cost-effective way. Choose your topics and we provide you with reliable and accessible information – 24 / 7 and in real-time. Political Navigator: Choose your topics, get alerts and stay informed.

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Hanover Communications Hanover is an independent consulting firm that specialises in advising global brands, businesses and organisations on reputation, communications and public affairs.From our offices in London, Brussels and Dublin, we create and deliver integrated programmes that are designed to ensure organisations bridge the gap between where they are and where they want to be.

Burson-Marsteller Around the world, the people who make up Burson-Marsteller are committed to helping our clients succeed in Being More. Our commitment is driven by our belief that the most successful organisations are guided by a clear sense of purpose – a distinct and powerful world view that shapes their business, guides their actions and ultimately determines their reputation and success.

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location: Hôtel le Plaza Bruxelles

Located in the centre of Brussels, 5 minutes away from the famous Grand Place, Le Plaza Hotel is just next to “Rue Neuve” shopping street and just a few steps away from the main tourist attractions of Brus-sels. Combining both business and leisure, this area offers easy access to many strategic locations of the city center of Brussels. Just a stone’s throw away from Place Rogier, enjoy at the Hotel Le Plaza, a tranquility in the very heart between the Northern Quarter, the second largest business district in Belgium, and Brussels city center.

Filip piskacev

conference manager

[email protected] +49 (0) 30/84 85 90

Dennis schulTz

Registration

[email protected] +49 (0) 30/84 85 90

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early Bird registration deadline is May 5th, 2017: conference Fee 1,090 euR* (after May 5th 1290 euR*)

Members of the european association of communication Directors (eacD) and subscribers of communication Director magazine can register for the reduced conference Fee of 990 euR*

RegisTeR online unDeR: hTTp://conFeRences.quaDRiga.eu/en/puBlicaFFaiRs/RegisTeR

* prices do not include vaT. Find the detailed terms and conditions at: http://conferences.quadriga.eu/en/terms

adress:

Hôtel Le Plaza Bruxelles

Bld Adolphe Max 118-126

1000 Bruxelles, Belgique

Tel. +32 2 278 01 00

www.leplaza-brussels.be

Fees & Registration

Contact

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