7 Christmas Insights from Yahoo7
7 Chr is tmas Ins ights from Yahoo7
Source: Yahoo7 Ideas Space – Christmas Study 2015
57% 61% 48%
51%
Friends
ONE When do Yahoo7 users start their Christmas Shopping and who are they buying for?
Over half of Yahoo7 users start Christmas shopping from November.
People Buying For (% of all respondents)
Parents
On average, they buy for 7 people People that rank highest:
Partners Siblings Kids
NOV 01
42%
Source: Yahoo7 Ideas Space – Christmas Study 2015
Are concerned about knowing what gifts to buy
62% Are concerned about dealing
with the crowds
39%
Are concerned about finding the
time to shop
32%
TWO What is their greatest concern at Christmas time?
Source: Yahoo7 Ideas Space – Christmas Study 2015
When they research online, they look for…
63%
53%
49%
46%
Browse for the best prices
Browse online stores
Look for promotions
Look for inspiration
Channels used for Research (% of all respondents) Online Research Activity (% of all respondents)
59% use online
sources
57% Go In Store
44% Get Opinions of Friends &
Family 20%
Get it from Television
61% Use Catalogues
13% Magazines
11% Newspapers
THREE So where do they go to research Christmas gifts?
Source: Yahoo7 Ideas Space – Christmas Study 2015
Millennials will use their smartphones to look for Christmas gift inspiration
Smartphone Activity (% 18-34 Year Olds Participating in Online Activity)
Browse for the best prices
Look for inspiration
62% Browse online stores
61% Look for promotions
58% 54%
FOUR What devices do Millennials use to conduct their research?
Source: Yahoo7 Ideas Space – Christmas Study 2015
Over 1 in 4 says online shopping provides them
with a stress free Christmas shopping experience
FIVE Why do they shop online for Christmas gifts?
Almost 1 in 2 look out for good deals online during
the Christmas period
Source: Yahoo7 Ideas Space – Christmas Study 2015
21%
26%
28%
31%
31%
35%
37%
46%
48%
56%
70%
Food/Alcohol
Cosmetics
Vouchers
Travel
Jewellery
Toys
Clothes/Shoes/Accessories
Charitable Gifts
Home Appliances
Electronics
Experiences
Experiences, electronics and home appliances are the top 3 products that are to be bought online this Christmas.
Proportion Buying Category Online (% Category Purchasers)
No.1 Experiences
No.2 Electronics
No.3 Appliances
SIX What Christmas gifts are they going to buy online?
Source: Yahoo7 Ideas Space – Christmas Study 2015
31%
27%
10%
TV Advertising Online Advertising Radio Advertising
TV and online advertising have the greatest influence on which Christmas gifts will be purchased.
Factors influences purchase (% All Respondents)
SEVEN Which channels influence the gifts Yahoo7 users purchase?