7 Badass Tactics for Slideshare Content Domination

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions

Marketing Solutions

7 Badass Tactics for SlideShare Content DominationJason Miller, Sr. Content Marketing Manager

@JasonMillerCA

@LinkedInMktg

@LinkedIn

@SlideShare

The world’s largest professional network

1 As of Aug 1, 2013

2 As of June 27, 2013

238M+Members Worldwide

Growing at more than two members per second >3M

90%1

2

Company Pages

Fortune 100 companies use LinkedIn Talent Solutions to hire

1

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 3

1.

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 4

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 5

1.

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 6

Once you go Visual…… We are all Visual Thinkers

75% of the Sensory Neurons in our Brains Process Visual Information

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions

Badass:A person who has done awesome

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 8

Be the Authority on your Topic

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 9

Meet the Experts

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 10

The Visual is the New Headline

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 11

Desk.com Gets it

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 12

The Infographic is not Dead. Claiming that Something is Dead, is.

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 13

Focus on a Design & Tell a Story

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 14

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 15

Rev up the SEO for each Presentation

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 16

Hell Yes! - First Page Results

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 17

SlideShare is also a Search Engine

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 18

Integrate Your Presentations Across Multiple Channels

SlideShare Easily Embeds into Landing Pages, Blogs, and Renders Beautifully in Twitter.

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 19

Repurpose, and then Repurpose Some More

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 20

Washed Up? Who Says So? There’s Always Room for a New Audience.

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 21

Visual Kicks Text’s Ass

328,000 views!

17,000 views

Word

s

Visual

eBook Interactive Infographic

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 22

Part of EVERY Content Campaign

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 23

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 24

Ready, Aim, Target - A Frictionless Content Experience

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 25

SlideShare for Lead Generation

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions

From Social Direct to Your Pipeline

• $4620• 7440 Successes• $ per Success < $1.00• 4482 New Names• $ per New Name $1.00

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions

Slideshare Turns Your Content up to Eleven

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 28

Bonus Lightning Round

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 29

You May Ask Yourself, Why Didn’t I Think of That?

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 30

Promoting Your Event? Check…..

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 31

A Coupon Code Inside Your Slidedeck? I’ll Take It!

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 32

A Visual Journey of FAQs? Genius.

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 33

Clickable Links Inside your SlideShare Deck, Boom!

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 34

Rock Out with Your SlideShare Out.

I Love You All. Goodnight!