7 approaches to recruiting with facebook webcast march 15, 2011 jennifer mcclure president, unbridled talent, llc #jobvitewebcast @cincyrecruiter
May 08, 2015
7 approaches to recruiting with facebook
webcast march 15, 2011
jennifer mcclure president, unbridled talent, llc
#jobvitewebcast @cincyrecruiter
• president of unbridled talent, llc
• 18 years - human resources leader
• 5 years - executive recruiter
• 5 years - social media anthropologist
who am i?
who’s on facebook?
• has 130 friends
• sends 8 friend requests per month
• spends 15 hours & 33 minutes on facebook per month
• connected to 80 community pages, groups & events
>600 million users worldwide ~150 million US
SOURCE: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
7 approaches to facebook recruiting
1. developing a strategy
2. going old school
3. social recruiting
4. attracting talent
5. content is king
6. managing your time
7. leveraging the social graph
7
developinga strategy
define goals
sample initial goals
branding/marketing• improve brand presence to build awareness• increase positive mentions/sentiment about our
brand
website• increase traffic to careers site
recruiting• attract qualified candidates to our career
opportunities• develop a source for active & passive candidates
measure
http://www.google.com/analytics
http://www.facebook.com/help/?search=insights
SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-flowchart
prepare a response strategy *
* before you need it
expect more good than bad
63% of job seekers have a better impression of a company that responds
to negative posts / comments on their
social media site than those who do not
Careerbuilder/Personified survey June 2010
don’t create it & forget it!
Fortune 25
Company
going old school
candidate search
* also search inurl:pages & inurl:groups
contacting non-friends = creepy?
(recruiter)
(potential candidate)
facebook to linkedin
http://apps.facebook.com/marketplace
posting jobs
advertising
http://www.facebook.com/advertising
cost ~ $1,500 / 360 targeted profiles for 30 days
advertising
get what you pay
for?
SOURCE: http://www.emarketer.com/Article.aspx?R=1008238
advertising
socialrecruiting
inform & respond
SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations
community
Careerbuilder/Personified survey June 2010
• 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself
• 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company
SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations
community
Careerbuilder/Personified survey June 2010
• 57% of job seekers expect a company to interact with fans & followers
• Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website
talentattraction
SOURCE http://www.exacttarget.com/subscribers-fans-followers/facebook-xfactors.aspx
why they “like” you
SOURCE http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx
why they leave
company or careers page?
personal or business profile?
content is king
share your culture
behind the scenes / exclusives
inform & educate
recognize employees
share news
create events
SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
when to post?
SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
when to post?
managingtime
build a content calendar
schedule it
share the burden
leveraging the
social graph
“we have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates”
Corporate Leadership
Council
employee referrals
employee referrals
http://recruiting.jobvite.com/products/hire/facebook-application.php
social sharing
social sharing
resources
• jobvite survey “2010 job seeker nation” - http://recruiting.jobvite.com/resources/survey-job-seeker-nation.php
• “facebook pages insights guide” - http://pub.vitrue.com/v4h
• “guide to facebook ads” - http://www.facebook.com/adsmarketing/
• webtrends “facebook advertising performance benchmarks & insights” - http://www.slideshare.net/lionelg/facebook-6788129
• careerbuilder ebook “attracting better candidates through social media” - www.careerbuildercommunications.com/pdf/socialmediawpr.pdf
• exact target ebook “the social breakup” - http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx?intID=SFFHero_SocialBreakup
• exact target ebook “facebook x-factors” - http://www.exacttarget.com/subscribers-fans-followers/facebook-x-factors.aspx
Thank you!
http://unbridledtalent.com
http://www.facebook.com/UnbridledTalent
http://www.linkedin.com/in/jennifermcclure
http://twitter.com/CincyRecruiter