7 AdWords Shortcuts to Simplify Your Life & Save Time [Webinar]

7 AdWords Shortcuts to Simplify Your

Life & Save Time

Brought to you by:

www.wordstream.com/learn#PPCLife @erinsagin @larrykim

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Want to get smart in paid search?

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@larrykim

@erinsagin


Meet our WordStream Experts

Larry KimFounder & CTO

@larrykim

• Named ‘most influential PPC expert’ 2 years running

• Cited in over 10k publications & regular speaker at industry events

• Recently had a baby aka #PPCKid

Erin SaginCustomer Success Manager

@erinsagin

• Spoke at PubCon in Las Vegas & speaking at the upcoming SMX West

• Has specialized in paid search for 3+ years

• Team consults for over 1,000 agencies


Poll Question:

1. What is your biggest time suck?

• Ad Text Optimization

• Keyword Research

• Bid Management

• Reporting

• Landing Page Optimization


7 AdWords Shortcuts to Simplify Your Life & Save Time


#7

Delete

Keyword

Clutter



Keyword Match Types These

Are Pretty

Much All

The

Same

Now!


Example: This Account Has 273,137 Keywords!!


1.2% of Keywords In Account Accrued Impressions in Last Month

#PPCLife#PPCLife @erinsagin @larrykim

Ad Impressions Per Keyword


Adding More Keywords to Account Does NOT Help Quality Scores


Accounts with Tons of Keywords Have Slightly Higher Conversion Rates …


Key Takeaways

• Marginal positive benefit for maintaining accounts

• Comes at comes at a huge cost:• Campaign Management

• Reporting

• Keyword expansion still matters –Keep trying out new keywords• Just delete the ones that don’t work

out!

• Don’t over-do it!


#6

Delete

Useless Ads


OMG: This Account has 7000 Ads!


The Top 70 Ads (1%) Accrues 99.5% of The Ad Impressions


Don’t Feel Bad if You Don’t Have 7000 Ads…

The Typical

Small Business

Advertiser has

Just 18 Ads


FOR MOST SMALL

BUSINESSES,

HAVING JUST ONE

GREAT AD IS

ENOUGH!

Dynamic Keyword Insertion: Super Easy Way to Be Good Enough


Dynamic Keyword Insertion: The Ultimate Ad Writing Short Cut!


Disclaimer: Dynamic Keyword Insertion Gets You to “Above Average”, not “Top 1%”


Key Takeaways

• Just a few ads soak up most of the ad impressions!

• For most small businesses, one great ad is enough (Quality matters, not Quantity)

• Dynamic Keyword Insertion is a ridiculously powerful short-cut to get above avg. performing ads!


#5

Delete Useless

Landing Pages


More Landing Pages Doesn’t Help Quality Score By That Much


More Landing Pages Doesn’t Help Conversion Rates That Much


Simplify Your Landing Page Life

The Typical

Small Business

Advertiser has

Just 3 Landing

Pages


FOR MOST SMALL

BUSINESSES,

HAVING JUST ONE

GREAT LANDING

PAGE IS ENOUGH!

How to Know if Your Landing Page Stinks?


Key Takeaways

• Just a few landing pages soak up most of the ad impressions

• For most small businesses, one great landing page is enough (Quality matters, not Quantity)

• Use our conversion rate table to figure out if your landing page stinks


#4

Stop Obsessing

about Mobile

Landing Pages

#PPCLife

#PPCLife

Mobile Conversion Rates Are Low


Calls = Hottest Leads Out There


#PPCLife

Click-to-Call is a Game Changer

Call Extensions

Users are 9x more likely

to place a call from a

mobile SERP than a

desktop.

Bypass the landing

page altogether!


#3

Try Out Ad

Customizers!


Automate Repetitive Ad Updates

6 months ago, if your boss asked you to create and update this ad, how would you feel?

Daily Countdown

Up-to-date Model Number



How They Work• Model

• Brand

• Price

• Starting Price

• Countdown

YOU CAN EVEN SET SCHEDULES FOR CUSTOM ATTRIBUTES TO

SHOW!

It’s like DKI

on steroids!


Perfect Way to Alleviate Holiday Stress


#2

Use AdWords

Scripts for

Reporting


Wouldn’t you

rather spend your

time on more

strategic PPC

matters?


How They Work

AdWords Scripts = snippets of code that can be used to create custom reports or make automated edits to your account

Don’t panic!

They’re not THAT

intimidating…


Let Others Do the Dirty Work For You

• Google AdWords Scripts Community

• Search Factory Roundup

• FreeAdWordsScripts.Com

• Need something super special? Ask a freelancer for help!


Pre-Made Script Report Examples

• Track historical Quality Score

• Track drastic increases in spend

• Identify underperforming keywords

• Run account “health checks”

• For each of these, you can set custom thresholds and enable alerts!


#1

Leverage Tools

and Automation


Check Out WordStream!

• 20 Minutes a week will save you 20% or more on PPC Marketing™


The 20 Minute PPC Work Week

• Literally Tells You What to Do to Optimize Your Account


Special Offers

I would like…

A. FREE Live demo of the WordStream Advisor

B. 1-1 AdWords Assessment

C. I don’t need help with my PPC


Q & A
