6th annual bi conference nz

6th Annual Business Intelligence Conference19-Feb-2013, Auckland New Zealand

Ray MajorCEO & President

Human Intelligencemeets

Business Intelligence

WHY ARE YOU HERE?

Learn more about Business Intelligence

Changes in the BI IndustryBig Data

Data Governance

Self-serve BI

Agile

Implementations

Key Performance Indicators

EMPOWERING HUMAN INTELLIGENCE

0% 10% 20% 30% 40% 50% 60%

26%

39%

57%

31%

Align business activity to strategic performance indicators (KPI’s)

Collaboration on key metrics(Human Intelligence)

Enable self-service delivery of BI solutions

Deliver BI and analytic capabilities to more users

Identify and enhance data sources for use with BI systems

Empower knowledge workers(Human Intelligence)

BI without boundaries(Human Intelligence)

Disparate data and big data(Business Intelligence)

What do Best in Class companies want from a solution?

What are the characteristics of companies with Best in Class BI implementations?

Companies whose executives were best able to identify and exploit tangible

opportunities for top and bottom line enhancement.

Harte Hankes /Aberdeen Group 2012

In other words:They used data to make decisions that drove better business decisions

What type of advantage do Best in Class Companies Enjoy?

+34% CASH FLOW+42% PROFIT

+41% REVENUE

+40% SALES PIPELINE +20% RETURN ON MARKETING

94% CUSTOMER RETENTION 96% EMPLOYEE RETENTION

4X

2X3X

What’s the Problem?

• Most companies approach BI as an engineering problem

that requires a software package to solve a business

problem

• The end user questions come from a place of “Human

Intelligence” and are psychological and sociological.

• They are not technical “Business Intelligence” questions.

70-80% OF BI PROJECTS FAIL

“Technology” is only half the problem.

“Humans” are the bigger half.Ray Major 2012

The rise of the Knowledge Worker

WHO REALLY IS THE BI AUDIENCE?

The Knowledge Worker

The new BI Audience

Fundamental shifts in the workforce lead to new

demands for data

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010

0%

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20%

30%

40%

50%

60%

70%

80%

90%

White Collar

Blue Collar

The largest part of your workforce

PEOPLE WHO “THINK” FOR A LIVING

What are theirCharacteristics?

• Spend 15-30% of their working time with actively searching for information, about 50% is considered to be successful.

• 2.1 hours per day are lost by interruptions and diverting attention in a multitasking environment (Basex 2006).

• Workers reacted to 40% of the e-mails within 4 seconds. They needed 15 minutes to resume their tasks. (Iqbal & Horwitz 2007)

`

2.4 hrsEffective work hours per day

If you could just increase this by half an hour -- for 100 person company = 15,000 hrs. of productivity per year!

Bringing order to what is inherently disordered,making sense out of what is inherently non-

sense

DECISIONS DECISIONS

A Business is a collection of Decisions

• 500 Decisions per day

X 100 workers = 50,000 decisions per day

50,000 decisions per day X 300 work days per year

= 15,000,000 decisions per year

Decisions require Human Intelligence

Various studies range between 612 and 3,500 decisions per day

Human Intelligence ContinuumHow decisions are made

Researching Absorbing Interacting Reflecting

Knowledge

Business Intelligence Continuum

HumanIntelligence

Data Warehousing

Visualisation

Collaboration

How decisions are made

Researching Absorbing Interacting Reflecting

Knowledge

Business Intelligence circa 2012

Business Intelligence

Business Intelligence meets Human Intelligence circa 2013

ITStatisticiansDBA’sData Entry

• POS• ERP• HR

Business Intelligence

Human Intelligence

Human Intelligence

Human Intelligence

AccountantsLine Managers

DesignersProduct Managers

CEOCorporate Strategists

Senior Managers

Long Time Employees

Subject Matter Experts

The value derived from “Business Intelligence” comes not from the data itself, but from

the “Human Intelligence” to interpret, interact with, and learn

from the data.

Collaboration – core to BI initiative

• Share knowledge

• Discuss anomalies

• Shorten decision-making loop

• Involve right people

Human Intelligence is your biggest untapped Competitive Advantage

Accomplishments of the past two decades

• Overcome silos of data • Central repositories• Enabling technologies for data access

Challenges faced today

• Workers are still in silos

Marketing SalesFinance

CEO sees : Margins

14

%

If you have a minute, can someone tell me why are margins are down 14% this month??

Marketing SalesFinance

CEO asks : Hey guys …

Played out daily across the country

New

#1Priority

Current BI tools allow access to data

Collaboration and conversations remain outside the tool

email Text Message

SkypePhone call

Meeting

Reports

Instant Messaging

Collaboration breaks down Silos

• Human Intelligence becomes Collective Intelligence.• Collective Intelligence results in better decisions• Empower Organic Intelligence

Social Business Intelligence

“Community” aspect of social becomes integral for collaborative contribution

Meets the new generations skills and expectations of information delivery

Decisions leverage knowledge– Ideas and information are collected– Perspectives are shared– Options are developed

BI without Boundaries (Human Intelligence and the Business Ecosystem)

Employees43% of workforce works remotely

Customers• Self Service BI• What did we order in the last

6 months?

Partners • Collaborative Decisions• Check inventory levels

Supplier• Comparative Performance• Stock is left at each store?

What differentiates Best in Class BI solutions from the rest?

“the ability to exploit the data and transform it into useable

business insight” Aberdeen Group 2011, survey of 370 executives

In other words:Where Business Intelligence meets Human Intelligence

0% 10% 20% 30% 40% 50% 60%

26%

39%

57%

31%

Collaboration on key metrics(Human Intelligence)

Empower knowledge workers(Human Intelligence)

BI without boundaries(Human Intelligence)

Disparate data and big data(Business Intelligence)

TO EMPOWERHUMAN INTELLIGENCE