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THE E-MOBILITY MARKETPLACE ACROSS EUROPE. TEN-T DAYS 2015, RIGA, LATVIA. Dr. Michael Hajesch. Corporate Planning and Product Strategy, BMW Group.
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THE E-MOBILITY MARKETPLACE ACROSS

EUROPE.TEN-T DAYS 2015, RIGA, LATVIA.

Dr. Michael Hajesch.

Corporate Planning and Product Strategy, BMW Group.

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THE E-MOBILITY MARKET PLACE.

It is about …

Vehicles

Technology

Energy

Charging Services

Charging Infrastructure

Customer Satisfaction.

E-Mobility Market Growth.

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THE E-MOBILITY MARKET PLACE.

Today …

Vehicles, are available, more to come.

Technology, is available and will evolve over time.

Energy, is available, regenerative most preferred, net integration

secured.

Charging Services, are available but not yet connected.

Charging Infrastructure, improvement, still a significant

challenge.

Customer Satisfaction not fully achieved.

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Seite 4

THE CHALLENGE IS WITH THE PUBLIC FAST CHARGING INFRASTRUCTURE.

Chicken/Egg Problem;

Less xEVs in the market – less attraction to invest – no market development

No stable business case today;

especially regarding fast charging infrastructure.

Missing strategies from municipalities and cities;

how to integrate xEVs and charging infrastructure in their traffic system.

Minor willingness to pay for an insufficient service;

if the service is right this will change

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MUTUAL BUSINESS OPPORTUNITIES WITHMANY DIFFERENT PLAYERS IN THE MARKET.

Power/Grid integration

Storage Systems

PowerTrain System

Industrial Customers

Intelligente Charging and Energy Services for private and public charging.

360° ELECTRIC, eRoaming, SmartHome, ChargeNow… enable enhancement of the traditional

Business Model.

Mobility Services

Selling/Leasing Cars, DriveNow, ParkNow, AlphaCity, …Enable enhancement of the traditional Business

Model.

Public charging demands

Home charging demands

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PARTNERING APPROACH AS THE KEY ENABLER.ADDITIONAL 390 FAST CHARGING STATIONSINITIATED.

TEN-T RCNU

K

TEN-T CORRI-DOOR

F

R

A

TTEN-T CEGC

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EU: WE SEE A POSITIVE TREND TOWARDSINCREASED AVAILABILITY OF PUBLICCHARGING INFRASTRUCTURE*.

Public Private Partnership is the right way forward to market development,

especially if there is no differentiating factor.

E-Mobility is a Marathon not a Sprint. Ten-T funding is necessary also in

the future.

* Focus on DC Charging Infrastructure.

Source: electrive.net

More than 1.000 DC Charging

Stations were initiatied during the

last 12 month.

BMW Prognose: 062/2014

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IN A NUTSHELL…

… we know how the European E-Mobility market should look like.

… the necessary technology is already there, scaling is the challenge of the next

years.

… connectivity, partnering and collaborating are the key enabler.

… biggest challenge is and will be the deployment of public charging infrastructure.

… for E-Mobility market growth further Ten-T funding is necessary.

You as key stakeholders are in the driver seat in designing

and making the future of E-Mobility happen.

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© VERBUND AG + ZCF

TEN-T Days 2015Lessons learned and future challenges in EV Fast Charging Infrastructure

Cupal, VERBUND

Wardle, ZCF

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© VERBUND AG + ZCF

We are successfully conducting Live Trials on EV Fast Charging Infrastructure in Europe

2015-06-22 Seite 10TEN-T Info Days / Cupal, Wardle

11Member States8 TEN-T Projects

600 Chargers 40m EURO

9 TEN-T Corridors

3k km

4 Car makers 5 Operators 6 Public Bodies 7Utilities

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© VERBUND AG + ZCF

Fast Chargers from TEN-T Projects allow driving all through Europe -From Ireland to Slovakia, from Sweden to France

2015-06-22 Seite 11TEN-T Info Days / Cupal, Wardle

Letterkenny to Košice

2 971 km

Enköping to Perpignan

2 819 km

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© VERBUND AG + ZCF 2015-06-22 Seite 12TEN-T Info Days / Cupal, Wardlehttps://webgate.acceptance.ec.europa.eu/tentec/public/map/maps.html

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© VERBUND AG + ZCF

Most successful EV infrastructure programme globally -still only first step towards a comprehensive charging network

Austria

2015-06-22 Seite 13TEN-T Info Days / Cupal, Wardle

United Kingdom

Fuel stations Fast Chargers Fuel stations Fast Chargers

2 500

65

8 500

400

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© VERBUND AG + ZCF

Drivers think Rapid Charging is necessary

2015-06-22 Seite 14TEN-T Info Days / Cupal, Wardle

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© VERBUND AG + ZCF 6/23/2015 15

Technological

innovationContinued

Investment

Power constraints

Driving cross-border

Differing technical

standards

Cross-sector

Co-operation

Consistent strategic

European plan

Harmonised local and

European regulations

LESSONS LEARNT RECOMMENDATIONS

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© VERBUND AG + ZCF 6/23/2015 16

Stakeholders in Charging Infrastructure provision

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© VERBUND AG + ZCF 2015-06-22 Seite 17TEN-T Info Days / Cupal, Wardle

Additional benefits of charge point provision

Health

Wellbeing

Residents services

Cleaner cities

Reducing CO2

Reducing noxious

gases

Long term business

model

Avoidance of fines

Financial gain

Economic

development

Fossil fuel reliance

Targets

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© VERBUND AG + ZCF 2015-06-22 Seite 18TEN-T Info Days / Cupal, Wardle

Technological Challenges

Battery Sizes will double and triple

Re-charging Power needs to multiply accordingly

Number of vehicles per location will multiply

Grid connection will exceed 1 MB

Local Storage technologies need to be tested

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© VERBUND AG + ZCF 2015-06-22 Seite 19TEN-T Info Days / Cupal, Wardle

Financial Challenges

Employ Innovative Financial Instruments for Live

Demonstrations and Roll Out

Ensure direct funding for next innovation steps

Create Innovation Pipelines from first projects

Foster cross-sector cooperation of industry

Boost EV market growth

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© VERBUND AG + ZCF 2015-06-22 Seite 20TEN-T Info Days / Cupal, Wardle

Cross-Sectoral Challenges

Integration with Generation from Renewables

Integration with Smart Grids

Local Storage to reduce grid load

Synergies with H2 Infrastructure

Distributed storage

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Olivier PaturetZero Emission StrategyNISSAN Europe

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EV Sales175,000

2010 2011 2012 2013 2014

+22.5%+76.5%

+28.5%

61,507

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Nissan thinks differently

Congestion

Nearly Zero

fatalities

Zero emissions

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Battery Electric Vehicles : An investment for the future

Improves Urban Air Quality

Avoids Oil dependency

Climate Change

Integration with Renewable

Urban & Building Policies

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EV Quick Charging: Cooperation in multi-standards

2013 2014 2015-2017

EU Funded CEF

UK TeN-T

Ireland TeN-T

50

124

1500

Multi standards

Interoperable

0

20000

40000

60000

Charging Events

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Further large scale joint investment.

• The deployment is only starting is Western Europe

• Market synchronization between EV and Infra

• E-Roaming at lowest cost possible

• Co- funding schemes (i.e. CeF) guarantees best chances of success

• Next 24 months critical with more BEV coming

• Support is required to maintain a low EV TCO

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The future of electromobility

Speeding up the EV adoption curve

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EVs Batteries

Charging Infrastructure

V2G & Smart Grids

European Funding for EV

project

Customer promise

Future Mobility

Collaborative approach e-

mobility

e-mobility experts will play a strong role

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COLLABORATION IS KEY

= “Dynamic Consensus”