Our Client: AdvantageCS.Com Who they are: Local software company Business goal: Providing leading premium in-house fulfillment software for medium to large publishers Online strategy: Provide information for potential customers
Our Client: AdvantageCS.Com
Who they are:Local software company
Business goal:Providing leading premium in-house fulfillment software for medium to large publishers
Online strategy:Provide information for potentialcustomers
Business Context
Local Software company - software suite for publishers Medium to large size clientsHigh price product; at least 6 months to finalize a purchase Our project focus: public websiteMinimum resources devoted to website
Credibility Evaluation
SPIDER CHART
0
25
50
75
100Branding
Functionality
Usability
Content
Branding: Evaluation
Weakest pointNot visually engaging - Bad for a software companyIt is a market leader, but you can’t see it from the website“I don’t know their reputation, but their company is
the ‘proven leader’ blah, blah, blah” (From User Testing)
Did poorly on surface credibility in our heuristics
Branding: Recommendation
*** Use website for branding ***Highlight company achievements and market leadershipAdd graphics & flash Show staff bios & photosInvest on a really good homepage
Meet our staff
About Us
Clients
Services
Products
Secure Login
High-Quality Photos or
Flash
Brief description of the company
Emphasizing on success stories
Brief description of products and
Services
(Use upbeat wording)
Contact Us
Advantage Computing Systems Inc.
3850 Ranchero DriveAnn Arbor, Michigan 4810 USA
Tel: 734.327.3651Fax:734.327.3620
Contact Us
Some of Our Clients
Thumbnail images of clients
Glo
bal
Nav
igat
ion
Branding: Recommendation-Design Homepage Blueprint
Content: Evaluation
Too much technical jargonDry, unenthusiastic text Arbitrary decision on what is public and what is internal
“I really think it is something here, but I can’t find it. Well, forget about it.” (From User Testing)
Content: Evidence
Content: Evidence
Content: Recommendation
Work on providing engaging narrativeAdd emphasis with text size, color, placement…Move staff bio from internal to public website: adds credibilityLeverage web page real estate to add contentShorten long pages with expandable links
Functionality: Analysis
Not crucial to public (branding) websiteMinimum design of functions enough for business goal
Usability
OrganizationLabelingNavigation
Organization: EvaluationAbout
AdvantageMission
StatementAffiliationsEnvironmentCompany HistoryStaffStrategic
Direction
System Overview
Pricing/Sizing Information
Software Demonstrations
ModuleDescriptionsPackages
Implementation Web DevelopmentConsultationMaintenance
/SupportUpgradesMigrationData Conversion
Target Market BooksControlled/TradeReligiousProfessional
& AcademicNewsletterConsumer
Latest Release
Newsletter Archive
Advantage Update
NewsletterNews Briefs
Headquarters Map & Directions
Human Resources
Sales & Marketing
Secure Access
Network Configuration
Youth Publications
Company
Clients
Newsroom
Contact Us
Client Area
Software
Services
Gateway to the site
Webpage
Category name
Group of related pages
Relationship
Latest Release Contact Us
Organization: Evidence
Organization: Recommendation
Remove ‘Client Area’ put ‘Sign In’ in home pageRemove ‘Environment’ from ‘Company’Add ‘Staff bio’ to ‘Company’Combine ‘Packages’ & ‘Modules’ into one page
About Us ClientsServicesProducts
Latest Release
System Overview
Packages
Web Module Demo
Graphics
Products
Graphics Packages
Text-highlights
(sometimes replace with
graphics)
Advantage Computing Systems Inc. Tel: 734.327.3651Fax:734.327.3620 Contact Us
Company Logo
Circulation and Product Order Package
Circulation Package
Product Order PackageAccounts ReceivableCampaign Management Credit Card Authorization and Billing Customer Service Database Recovery Duplicate Consolidation Inventory Management Product Order Promotion/List Management Royalty Management Sales Analysis Standing OrderUser-defined Reports/Forms
Optional Modules
Accounts Receivable For subscription products and inventoried products, Accounts Receivable tracks all invoice activity, all payments and their applications to invoices, refunds, and disputed invoices. Its ability includes handling consumer type accounts as well as large, multi-volume accounts such as bookstores. Payments – whether by check, credit card, direct debit, gift certificate, etc. -- can be entered in many ways including uploads from a lock-box. Also has complete multiple currency capabilities.
Clicking on a module displays its description on the text box on right hand side
Toggle to expand or shrink
Recommendation: Redesign-Package and Module Page
Labeling: Evaluation
Most labels not self-explanatoryBad labeling impeded users’ understanding of site organizationJargon labelsSome labels deliver less than they promise. Affects credibility seriously
Labeling: Evidence
Labeling: Recommendation
Pay attention to the credibility of labeling system
Make labels personal!
Meet our staffOur HistoryAffiliationsStrategic Direction
Mission Statement
Latest Release DemoPackagesSystem Overview
Implementation Web DevelopmentConsultationMaintenance
/SupportUpgradesMigrationData Conversion
Summary BooksControlled/TradeReligiousProfessional
& AcademicNewsletterConsumer
Headquarters Map & Directions
Human Resources
Sales & Marketing
Network Configuration
Youth Publications
About Us
Our Clients
Contact Us
Products
ServicesHomepage
Gateway to the site
Webpage
Category name
Group of related pages
Relationship
Labeling: Recommendation-Redesign of Labeling System
Navigation: Evaluation
Good except for some broken linksLogo link doesn’t work consistently from all pages
Navigation: Evidence
Navigation: Evidence
“How can I go back to the homepage? (Click on the advantage logo): it’s not working”(Type URL in the address bar to go back to the
homepage)-(From user interview)
Link it!
Link it right!
Navigation: Recommendation
Navigation: Recommendation
Put PDF documents as downloads instead of webpageMake affiliation logos linkableRepair broken linksMake sure company logo is linkable from all pages
About Us ClientsServicesProducts
Strategic Direction
Company History
Staff Bios
Affiliations
Mission Statement
Company News
Graphics
About Us
Graphics
News Briefs
Body
Figures (optional)
Text-highlights
(sometimes replace with
graphics)
Advantage Computing Systems Inc. 3850 Ranchero Drive
Ann Arbor, Michigan 4810 USATel: 734.327.3651Fax:734.327.3620 Contact Us
Company Logo
Newsletter Archive
(downloadable PDF documents)
Navigation: Recommendation: Redesign of Newsletter Page
Meet our staffOur HistoryAffiliationsStrategic Direction
Mission Statement
Latest Release DemoPackagesSystem Overview
Implementation Web DevelopmentConsultationMaintenance
/SupportUpgradesMigrationData Conversion
Summary BooksControlled/TradeReligiousProfessional
& AcademicNewsletterConsumer
Headquarters Map & Directions
Human Resources
Sales & Marketing
Network Configuration
Youth Publications
About Us
Our Clients
Contact Us
Products
ServicesHomepage
Gateway to the site
Webpage
Category name
Group of related pages
Relationship
Navigation: Recommendation-Redesign of Information Architecture
Navigation: Recommendation
Put PDF documents as downloads instead of webpageMake affiliation logos linkableRepair broken linksMake sure company logo is linkable from all pages