T H E V O I C E O F T H E C A R C A R E I N D U S T R Y Proudly A BPA audited publication www.carwashmag.com Since 1953 as the source for every aspect of the dynamic Car Care Industry as the source for every aspect of the dynamic Car Care Industry 2018 Media Kit 65 Years 65 Years 2019 Media Kit
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T H E V O I C E O F T H E C A R C A R E I N D U S T R Y
Proudly ABPA auditedpublication
www.carwashmag.com
Since 1953
as thesource for
every aspect of the dynamicCar Care Industry
as thesource for
every aspect of the dynamicCar Care Industry
2018MediaKit
65 Years65 Years
2019 Media Kit
single page.qxd:WINDOW CLEANING.qxd 11/1/18 3:56 PM Page 15
EDITORIAL CALENDAR
Monthly Editorial Features:• On the Wash Front • Auto Detailing • Product Showcase • Industry Newsline• Manufacturers’ Showcase • Profile in Success • Finishing Line
2125 Center Avenue • Suite 305 • Fort Lee, NJ 07024 • Direct: (201) 429-9656 Office: (201) 592-7007 Fax: (201) 592-7171www.carwashmag.com
(Please contact our editor for the above editorial contributions)
Executive ForecastState of the Industry SurveySt. Nick’s Picks
Computer Systems Showcaseand Editorial Feature
Editorial copy and artwork are due on the 1st of the month, two monthsprior to the issue cover date. If the 1st falls on a Saturday, Sunday, orholiday, materials are due the following business day.
2019
Full-Serve Conveyor SurveyFleet AccountsEmployee TurnoverSpring Catalogs Etc. Guide
Design and ConstructionFinancing Optionswebsource.guide
ISSUE BONUS CIRCULATION SPACE CLOSE MATERIALS DUEMANUFACTURERS’ SHOWCASESPECIAL FEATURES and SURVEYS
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a) Publisher reserves the right to reject any advertisement. The advertiser assumesall liability for any claims and/or expenses resulting from theunauthorized or improper use of any names, photographs, maps, illustrations orother contents used or statements made in connection with his/her advertising.
b) Advertisements set to simulate editorial style must be labeled “Advertisement.”
c) Short Rates and Rebates: Advertisers will be short-rated if within a 12-monthperiod from the date of first insertion they do not use the amount of space uponwhich their billings have been based. Advertisers will be rebated if within a 12-month period from the date of first insertion they have used sufficient additionalspace to warrant a lower rate than that at which they have been billed.
d) Rate earned is determined by the number of insertions or differentadvertisements regardless of size placed in any one or more issues within thecontract period. Each page of spread will be counted as one insertion towardearning a frequency rate. Distributor ads are not included in earning frequencydiscounts for display advertising.
SHIPPING INSTRUCTIONSSend contracts, insertion orders, copy instructions and artwork to:
Joanne GambertAUTO LAUNDRY NEWS
2125 Center Avenue • Suite 305 • Fort Lee, NJ 07024-5898Direct: (201) 429-9656 Office: (201) 592-7007
Color Charges: CMYK onlyThese charges are in addition to earned rate for black & white pages.4-color per page or fraction . . . . . . . . . . . . . . . . . . . . . . . . . .$750Second page of a two-page spread . . . . . . . . . . . . . . . . . . . .$450Standard (Cyan, yellow, magenta) . . . . . . . . . . . . . . . . . . . . .$300Matched color (per color, per page or fraction,) . . . . . . . . . . .$400Metallic and fluorescent inks (per color, per page or fraction) . . . . .$500
GENERAL POLICY
Ad materials can be sent by email or uploaded to our ftpsite in a high resolution format (a minimum of 300dpi.)Other acceptable formats of artwork are Quark Express,Indesign, Photoshop and Illustrator. The publisheraccepts no responsibility for ads submitted without colorproofs. Photo files should be saved as CMYK (not RGB),and can be a TIFF, EPS or PDF. Photo scans should beHIGH RESOLUTION scanned at 300dpi. They shouldbe close to the size used in the ad. Files should notbe locked or embedded.Artwork prepared by publisher, will be billed to advertiser.
CommissionAgency commission: 15% to recognized agencies.No cash discount. Terms: NET 30 days.
CANCELLATIONSCancellations must be made in writing and nnoo cancellation will beaccepted after the closing date.Orders for covers are non-cancellable.
AD MATERIAL REQUIREMENTS
ADVERTISING RATE CARD#57 • Effective January 2019
FULL PAGE
1/2Vertical
1/2Horizontal
1/4
Vertical
1/3
1/9
2/3Vertical
1/3Square
1/2island
1/6
DISPLAY ADVERTISING RATES
MECHANICAL REQUIREMENTS
BLEED OR OVERSIZE ADSBleed page plate size . . . . . . . . . . . . . .8.375” X 11.125”Bleed page trim size . . . . . . . . . . . . . . . 8.125” X 10.875”Bleed double-page spread plate size . .16.50” X 11.125”Bleed double-page trim size . . . . . . . . .16.25” X 10.875”Live area: must be .375” inside the trimNote: It is important that any photo, word or anything thatshould not be trimmed from your artwork stays inside the.375” safety margin.Bleed charge: 15% additional.
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CLOSING DATESClosing date for space reservations is the 20th, two months priorto the cover date. Advertising material must be received sevendays thereafter.
CANCELLATIONSCancellations must be made in writing and nnoo cancellation will beaccepted after the closing date.Orders for covers are non-cancellable.
a) Publisher reserves the right to reject any advertisement. The advertiserassumes all liability for any claims and/or expenses resulting from the unauthorized or improper use of any names, photographs, maps, illustrations orother contents used or statements made in connection with his/her advertising.
b) Advertisements set to simulate editorial style must be labeled “Advertisement.”
c) Short Rates and Rebates: Advertisers will be short-rated if within a 12-monthperiod from the date of first insertion they do not use the amount of space uponwhich their billings have been based. Advertisers will be rebated if within a 12-month period from the date of first insertion they have used sufficient additionalspace to warrant a lower rate than that at which they have been billed.
d) Rate earned is determined by the number of insertions or different advertisements regardless of size placed in any one or more issues within thecontract period. Each page of spread will be counted as one insertion towardearning a frequency rate. Distributor ads are not included in earning frequencydiscounts for display advertising.
SHIPPING INSTRUCTIONSSend contracts, insertion orders, copy instructions and artwork to:
Joanne GambertAUTO LAUNDRY NEWS
2125 Center Avenue • Suite 305 • Fort Lee, NJ 07024-5898Direct: (201) 429-9656 Office: (201) 592-7007
If you are a distributor or smaller manufacturer, advertising within the Distributor Guide offers a cost effective way to reach our audience. If you have a car care facility for sale, used equipment or ajob offer, the classified section of Auto Laundry News is a proven way to get a response and can be combined with online advertising on our website, www.carwashmag.com for immediate results.
$125.00 minimum for first 25 words.$2.50 per each additional word.$90.00 per 1 column inch (2.1875”X1”)Ad in BOLD TYPE $30.00 extra.Black and white photo $50.00 extra.
InternetClassified Rates
You can place your ad in the classified section
of our website, www.carwashmag.com,
for an additional charge of50% of the magazine rate. Your ad will appear for 30days and you can get animmediate response by
including your email address.
(All classifieds adsprepaid and non-commissionable)
For ad material requirements, Please see the Display Advertising Rate Card.
These charges are in addition to earned rate for black & white pages.4-color per page or fraction . . . . . . . . . . . . . . . . . . . . . . . . . .$750Second page of a two-page spread . . . . . . . . . . . . . . . . . . . .$450Standard (Cyan, yellow, magenta) . . . . . . . . . . . . . . . . . . . . .$300Matched color (per color, per page or fraction,) . . . . . . . . . . .$400Metallic and fluorescent inks (per color, per page or fraction) . . . . .$500
Catalog and Websource guide ads can be used to getrequests for your catalog or drive traffic to your website.These 1/12 page, four-color ads feature your catalog orwebsite plus a fifty word description and we do all theproduction work for you.**Catalogs Etc. Guide . . . . . . . . $399 NET March and September**Websource Guide . . . . . . . . . . . . . .$399NET May and November**Cannot be included in frequency discounts and are non-commissionable.
Max Initial File Load Size: 10 KBMax Additional Initial File Load Sizefor OBA Self-Reg Compliance:1 5 KBMax Video & Animation Frame Rate: 24 fpsMaximum Animation Length: 15-sec (i.e. Flash™)Z-Index Range 0 - 4,999Max Percentage of CPU Usage: 5%
Channel Sponsorship maximum of 350 CharactersSearch Sponsorship maximum of 175 Characters
Text ad with a link to your URL
Labeling Requirements, Font Size, etc.: Ad unit contentmust be clearly distinguishable from normal webpagecontent (i.e. ad unit must have clearly defined bordersand not be confused with normal page content)
Channel Sponsorship
Max Initial File Load Size: 40 KBMax Additional Initial File Load Size for OBA Self-Reg Compliance: 15 KBMax Video & Animation Frame Rate: 24 fpsMaximum Animation Length: 15-sec (i.e. Flash™)Z-Index Range: 0 - 4,999Max Percentage of CPU Usage: 20%
Max Initial File Load Size: 40 KBMax Additional Initial File Load Size for OBASelf-Reg Compliance: 5 KBMax Video & Animation Frame Rate: 24 fpsMaximum Animation Length: (i.e. Flash™) 15-secZ-Index Range: 0 - 4,999Max Percentage of CPU Usage: 20%
3:1 Rectangle300x100
Max Initial File Load Size: 40 KBMax Additional Initial File Load Size for OBASelf-Reg Compliance: 5 KBMax Video & Animation Frame Rate: 24 fpsMaximum Animation Length:(i.e. Flash™) 15-secZ-Index Range: 0 - 4,999Max Percentage of CPU Usage: 20%
Max Initial FileLoad Size: 40 KBMax Additional Initial FileLoad Size for OBASelf-Reg Compliance: 5 KBMax Video & AnimationFrame Rate: 24 fpsMaximum AnimationLength:(i.e. Flash™) 15-secZ-Index Range: 0 - 4,999Max Percentage of CPUUsage: 5%
Send contracts, insertion orders, copy instructionsand artwork to:
Joanne GambertAUTO LAUNDRY NEWS
2125 Center Avenue • Suite 305Fort Lee, NJ 07024-5898
EW Williams Publications Co. 2125 Center Avenue, Suite 305 Fort Lee, NJ 07024-5898 Tel.: (201) 592-7007 Fax: (201) 592-7171 www.carwashmag.com
CHANNELS
AUTO LAUNDRY NEWS MAGAZINE
BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2018
No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
Launched in 1953, AUTO LAUNDRY NEWS has the longest history of all the B2B magazines covering the car wash industry. The print edition, published monthly, in addition to the annual Buyers’ Guide of Manufacturers and Distributors, offers industry news and information to operators of conveyorized car washes (both full-service and exterior only), self serve car washes and in-bay automatics. Other car care services covered include detailing and fast lube. Content ranges from technical information to “how-to” articles, new product announcements, facility profiles, and, through the course of the year, analyses of five industry segment surveys.
AUTO LAUNDRY NEWS serves the total car care industry including the full service car wash, exterior car wash only, wand self-service car wash, automatic (drive through rollover), detailing facility, fast lube/oil change facility, gas station, C-store, equipment manufacturer, chemical manufacturer, distributor/wholesaler, oil company, auto dealership, potential investors, as well as advertising agencies & others allied to the field.
Qualified recipients are the owner/partner/president, manager (other than operations and production), operation/production manager as well as other titled and non-titled personnel in the field served.
DEFINITION OF RECIPIENT QUALIFICATION
FIELD SERVED
Below are the average contacts per occurrence, including frequency per period reported.
Non-Paid Paid Average
AUTO LAUNDRY NEWS MAGAZINE (6 issues in the period) 15,948 78 16,026
www.bpaww.com
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
MAGAZINE CHANNEL Official Publication of: None/Established: 1953/Issues Per Year: 13
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2018 This issue is equal to the average of the other 5 issues reported in Paragraph 2.
Business and Industry Total
Qualified Percent of Total
Owner/ Partner/ President
Manager (Other than Operations/ Production)
Operations/ Production Manager Other Titled Non-Titled
Full Service Car Wash 4,930 30.7 2,414 1,625 869 18 4
Manufacturer, including Equipment and Chemical 223 1.4 81 72 9 60 1
C-Store 16 0.1 8 6 1 1 -
Distributor/Wholesaler 72 0.4 49 11 - 11 1
Oil Company 10 0.1 6 4 - - -
Auto Dealership 10 0.1 7 1 1 1 -
Potential Investor 11 0.1 8 1 1 1 -
Advertising Agency 10 0.1 2 4 - 2 2
Others Allied to the Field 88 0.5 13 1 3 7 64
TOTAL QUALIFIED CIRCULATION 16,025 100.0 8,430 4,885 2,494 136 80
PERCENT 100.0 52.6 30.5 15.6 0.8 0.5
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2018
Qualified Within
Qualification Source 1 Year 2 Years 3 Years Total
Qualified Percent
I. Direct Request: 12,664 2,958 330 15,952 99.5 II. Request from recipient’s company: 65 8 - 73 0.5 III. Membership Benefit: - - - - - IV. Communication from recipient or recipient’s company
(other than request): - - - - -
V. Sources other than above, including: Association rosters and directories; Business directories; Manufacturer's, distributor's and wholesaler's lists; and Other sources:
- - - - -
VI. Single Copy Sales: - - - - - TOTAL QUALIFIED CIRCULATION 12,729 2,966 330 16,025 100.0
EAST NO. CENTRAL 2,755 17.2 Minnesota 365 Iowa 168 Missouri 360 North Dakota 75 South Dakota 62 Nebraska 130 Kansas 159
WEST NO. CENTRAL 1,319 8.3 Delaware 44 Maryland 215 Washington, DC 14 Virginia 317 West Virginia 104 North Carolina 518 South Carolina 231 Georgia 424 Florida 763
SOUTH ATLANTIC 2,630 16.4
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2018
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED BRAND REPORTS
Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim
6-Month Period Ended: January – June
2016 July – December
2016 January – June
2017 July – December
2017 January – June
2018 July – December
2018*
Total Audit Average Qualified: 16,066 16,052 16,053 16,027 16,055 16,026
Post Expire Copies included in Total Qualified Circulation: **NC **NC **NC **NC **NC **NC
Average Annual Order Price: $63.97 $55.42 $58.00 $63.11 $56.02 $55.70 *NOTE: July - December 2018 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.
State Total Qualified Percent State Total Qualified Percent
5
1,308
4
1,783
1,022
1,846
838
2,630
1,319
2,755
1,714
801
0 500 1,000 1,500 2,000 2,500 3,000
Other International
Canada
US Territories
Pacific
Mountain
West So. Central
East So. Central
South Atlantic
West No. Central
East No. Central
Middle Atlantic
New England
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION
www.bpaww.com Auto Laundry News / December 2018 3
PUBLISHER’S AFFIDAVIT
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.
We hereby make oath and say that all data set forth in this statement are true. Andrew H. Williams, President Janys Kuznier, Circulation Director (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed January 9, 2019 State New Jersey County Bergen Received by BPA Worldwide January 9, 2019 Type BJ ID Number A279B0D8
ADDITIONAL DATA
AVERAGE NON-QUALIFIED CIRCULATION: ALLOCATED FOR TRADE SHOWS AND CONVENTIONS: The average of 17 copies allocated for Trade Shows and Conventions include:
COPIES SHOW DISTRIBUTION WITH DATES
100 NRCC Trade Show and Convention Atlantic City, New Jersey October 1-3, 2018