601-Session 15-Myinfoquest

Txt 4 answers!

Collaborative Text Messaging Reference ServiceGoing Where the People Are Since 2009!

Lori BellSchool of Library and Information Science

San Jose State University

My Info Quest

Trends in Mobile Devices & Texting:

82% of U.S. adults and 75% of U.S. teens own a cell phone or mobile device (Blackberry, iPhone, etc.).*

72% of adult cell phone users send and receive text messages, up from 65% in Sept. 2009. 87% of teens with cell phones/mobile devices text. *

Teens text 50 messages a day on average; adults, 10.*

More text messages are sent than voice—even for adults having cell phones/mobile devices.*

Is mobile technology the service platform of the 21st century?

Should libraries be reachable via texting? We think so!

*Source: Lenhart, Amanda. Cell Phones and American Adults (Pew Internet & American Life, 9/2/10) http://www.pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults.aspx.

My Info Quest

Libraries & Texting:

Increasingly libraries are offering text messaging services (AIM, Meebo, Plugoo, Skype, Altarama, Text a Librarian).

Often services are opened limited hours.

With limited budgets & staff, libraries need a lower risk/lower cost way to accept questions via text messaging.

My Info Quest:

A collaborative text messaging reference service enabling people to ask questions via a cell phone/mobile device.

Librarians answer from a computer—not from a cell phone.

Pilot Project Software: Altarama; PeopleWhere—with many thanks to the vendors! Software as of 1/1/11: Text a Librarian.

Questions are limited to 160 characters; answers to 320 characters.

Over 60 U.S. libraries participate in the pilot.

Volume: July 2009-June 2010- 8,274.

Open 80 hours per week—hours depend on no. of libraries.My Info Quest

My Info Quest

Why Collaborate?

• Share desk shifts among many libraries. • Offer the service to your users more hours.

• Uniform guidelines/quality assurance.

• Collective bargaining power—deeper discounts.

• Share marketing materials & PR strategies.

• Share a website/web design.

• Meet users at their point of need.

My Info Quest

Participating Library Responsibilities:

Cover the desk minimally 2 hrs. per week.

Attend user/advisory online meetings & training sessions.

Participate in a working group if you can: Policies & Procedures, Training, PR/Marketing, Scheduling, Sustainability.

Mobile device/cell phone is not needed to participate!

Cost after January 2011 per year: $399.00/library or library system (buys 1 keyword & 3 passwords)

My Info Quest

Questions: MIQ answers a wide range of questions, usually “ready

reference.”

◦ How many countries are there? ◦ What is the address of the XX Restaurant? ◦ When is high tide at Manhattan Beach? ◦ How old do you have to be to work at XX? ◦ How do I renew a book? I lost my password. ◦ Does the XX Library have Peter Pan on audiocassette? ◦ How do I make a mold for a skateboard truck? ◦ When is the next story hour at the xxx branch? ◦ Where is the closest DMV office to zip code XXXXX?

Types of information requests not designed for MIQ: Responses needing longer than 320 characters, in-depth research, medical & health advice, or tax advice.

MIQ answers most questions and has a disclaimer about not providing medical, tax, or legal advice.

Goal – a response time of less than 10 minutes.

What is Second Life?

A 3-D online, virtual, digital world imagined, created, and owned by its residents.

Linden Lab provides the platform. SL is populated by 20+ million

residents.

SL is a complete world with communities, churches, cultures, programs, businesses, recreation, buildings, and services.

SL is used increasingly by organizations.

Marketing 2 Audiences:

Librarians

My InfoQuest Business Card

Talking Points for Librarians

FAQsPress ReleaseSocial Networks

Library Users

BookmarksMarketing IdeasPostersAcademic ChecklistTalking Points Press ReleaseSocial Networks

My Info Quest

Social Network Presences:

My Info Quest

My Info Quest

Program Evaluation:

In process of obtaining perspectives from: Users, Librarians & Administration.

Measurements for evaluation: statistics, transcripts, user surveys, interviews & focus groups.

A few points:◦Many users come back.◦We can provide helpful responses in under360

characters (Text a Librarian indicates questions average 50 characters; responses 100).

◦MIQ has been a segue into other library services.◦Volume is increasing.◦MIQ helps to maintain relevance to our communities.

My Info Quest

Join Us!

Project evaluator: Dr. Lili Luo, St. Jose State U. ([email protected])

Project coordinator: Lori Bell ([email protected])Project administration: Mary-Carol Lindbloom, SCRLC (

[email protected])

Visit us @ www.myinfoquest.info Join our googlegroup @

http://groups.google.com/group/InfoQuest