Six Ways to Engage Customers with Your App Apps are now officially ‘mainstream’, as demonstrated by the generating revenue of yearonyear growth of Apple’s app store and Google Play. ComScore has revealed that internet traffic from apps (47%) overtook desktop usage (45%) in the US for the first time an increase of more than 700%. Gartner has predicted that mobile apps will be downloaded more than 268 billion times, $77 billion, by 2017, and that worldwide revenues from inapp purchases will grow from $4.6 billion in 2013 to $36.9 billion by 2017. Never has there been a chance like the present to ride this trending wave and capture a sizeable chunk of this growing consumer base. Here we list the top seven ways to engage customers with your app. Mobile Exclusives One great way to encourage users to engage with your brand on mobile, is through mobileonly promotions. For example, 30% off any tshirt purchase made or free UK delivery on all app purchases. Customers like to feel they are getting a good deal. As loyal consumers, they like to feel appreciated by getting that extra value from your brand. However, it does n’t always have to be a discount or offer. Offering exclusive previews to new collections, promoting the top looks of the season, tips on how to care for their clothes and news on brand events, etc., also gives consumers that extra value. Following this approach gives your customers more reasons to engage with your brand on mobile — making it the first step to building a strong digital relationship with your customers, increasing the likelihood of conversion and repeat app purchases. 1
Poq Studio shares some tips on how you can increase consumer engagement with your mobile app, as well as insights on some of the industry-best practices.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Six Ways to Engage Customers with Your App
Apps are now officially ‘mainstream’, as demonstrated by the generating revenue of yearonyear growth of Apple’s app store and Google Play. ComScore has revealed that internet traffic from apps (47%) overtook desktop usage (45%) in the US for the first time an increase of more than 700%. Gartner has predicted that mobile apps will be downloaded more than 268 billion times, $77 billion, by 2017, and that worldwide revenues from inapp purchases will grow from $4.6 billion in 2013 to $36.9 billion by 2017. Never has there been a chance like the present to ride this trending wave and capture a sizeable chunk of this growing consumer base. Here we list the top seven ways to engage customers with your app.
Mobile Exclusives One great way to encourage users to engage with your brand on mobile, is through mobileonly promotions. For example, 30% off any tshirt purchase made or free UK delivery on all app purchases. Customers like to feel they are getting a good deal. As loyal consumers, they like to feel appreciated by getting that extra value from your brand. However, it does n’t always have to be a discount or offer. Offering exclusive previews to new collections, promoting the top looks of the season, tips on how to care for their clothes and news on brand events, etc., also gives consumers that extra value. Following this approach gives your customers more reasons to engage with your brand on mobile — making it the first step to building a strong digital relationship with your customers, increasing the likelihood of conversion and repeat app purchases.
1
(American Eagle Outfitters 20% discount offer made at launch applicable with app download, shown above) Through their implementation of this strategy, American Eagle Outfitters were named the leader among
fashion retailers in a new report from Plastic Mobile. This was based on how their app incentivises users
with mobileexclusive promotions, features and push notifications. The British retailer Blue Inc (view on the
App Store) also did this with a £10 off offer on first app orders over £30. You could expand this kind of
marketing to include loyalty programmes. For example, allowing users to gain points each time they make a
mobile purchase.They could then cash in on accumulated points.
Loyalty Programmes Loyalty programmes are a fantastic way to drive sales and increase app engagement. For example, allowing
users to gain points each time they make a mobile purchase. They could then cashin on accumulated