6 Ways to Ease Consumer Privacy Consumer

6 WAYS TO EASE CONSUMER PRIVACY CONCERNS

DEVELOP TRUSTWORTHY PRIVACY POLICIES AND PRACTICES.

9 out of 10 US Internet users are concerned about

their online privacy.

WHAT DO CONSUMERS WORRY ABOUT?◇ Secondary disclosure, or, companies

collecting and sharing information with other companies.

◇ The security of their private information online.

Consumers are willing to pay a premium for websites that protect their private

information.

USE SIMPLE,RELEVANT,NON-ANNOYINGADVERTISEMENTS.

RELEVANT,

ABOUT AD BLOCK USERS:◇ Ad blocking software blocks

advertisements on web pages.◇ Users are willing to see text-based and

still-image advertisements.◇ They are unwilling to see distracting or

intrusive advertisements.

Consumers are willing to engage ads if they are not annoying and have relevance.

GIVE THE CONSUMER CONTROL.

CONTROL:◇ Consumers want the ability to opt in to

online tracking.◇ Perceived control correlates with

satisfaction.◇ Control creates positive engagement

between consumers and they brands they like.

Having control is important to consumers.

BE CAREFUL HOW YOU APPLY TARGETED ADVERTISING TECHNIQUES.

TARGETED ADVERTISING:◇ Online targeted advertising uses

browsing behavior and other personal information to customize ads to specific consumers.

◇ How do consumers feel about targeted advertising?

Consumer attitudes depend on how companies get the information and how they

use it.

87.3% do not like the idea of companies buying data to target you

74.1% find it okay to track purchase history

and give offers based on customer history

Only 14% of Millennials & 20% of non-Millennials

47% prefer receiving relevant offers over

keeping private

are concerned about rewards program tracking.

REWARD CUSTOMERS WITH PERSONALIZED OFFERINGS WHEN THEY OPT IN TO PROMOTIONS AND DISCOUNTS.

PERSONALIZED CUSTOMER REWARDS:◇ Customers are willing to give up some

privacy to receive discounts & offers.◇ Personalized marketing is more

effective.◇ Most consumers are okay with rewards

program tracking.

Reward customers for sharing information and make sure to personalize it.

SAFEGUARD PRIVILEGED CONSUMER DATA.

CONSUMER DATA PROTECTION:◇ There have been over 5,000 recorded

data breaches in the last 10 years.◇ Data breaches negatively impact a

brand’s finances and reputation.◇ Theft of consumer information is

difficult to recover from.

Companies have a responsibility to proactively address threats to personally

identifying information.

FOR MORE INFORMATION:

Visit grandintent.com, ore-mail us at [email protected].