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Namaste! Shashank Nigam Founder & CEO, SimpliFlying Global Head ‐ Brand Strategy, ACA Associates, Inc Web: SimpliFlying.com Email: shashank@simpliflying.com TwiIer: @simpliflying
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6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

Aug 08, 2015

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Page 1: 6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

Namaste!ShashankNigamFounder&CEO,SimpliFlyingGlobalHead‐BrandStrategy,ACAAssociates,Inc

Web:SimpliFlying.comEmail:[email protected]

TwiIer:@simpliflying

Page 2: 6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

Loyalty 2.0Howsocialmediaischangingthewayyoubuildloyalty

6quesLonstoanswerindrivingloyaltythroughsocialmedia‐Slumdogishtyle!

Page 3: 6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

“Because I said so...” is so overA brand can’t just say it stands for something, it needs to deliver to the specific segment

Page 4: 6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

“Trends from friends” as transformative as search

Page 5: 6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

How can you excite them?Give them something to do. Something to explore.

Something common to talk about.

Page 6: 6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

How can you empower them to share their (your) story?

By being authentic. Stories about product or service experience?

Page 7: 6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

How can you allow them to connect with each other?

Page 8: 6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

How can you allow them to connect with YOU, the face behind the brand?

Page 9: 6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

Jai Ho!ShashankNigamFounder&CEO,SimpliFlyingGlobalHead‐BrandStrategy,ACAAssociates,Inc

Web:SimpliFlying.comEmail:[email protected]

TwiIer:@simpliflying