6 Tips for Choosing the BEST Stand Location EXHIBITION ADVICE
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6 Tips for Choosing the BEST Stand Location
EXHIBITION ADVICE
6 Tips for Choosing a Stand Location
90% of attendees turn left when they enter an exhibition!
Go Left
Tip #1
6 Tips for Choosing a Stand Location
Refreshment concessions have the highest footfall, the toilets come a close second...
Stay Refreshed (or
nearby)
Tip #2
6 Tips for Choosing a Stand Location
Avoid booking too late, that “great deal” will likely be for an undesirable pitch!Book
Early
Tip #3
6 Tips for Choosing a Stand Location
Corner or row end stands are open on 2 sides (sometimes 3) & give great visibility on the approach.
Grab a Corner
Tip #4
6 Tips for Choosing A Stand Location
Exhibitors tend to get better results when positioned near associated vendors (& not competitors).
Stick with your Friends
Tip #5
6 Tips for Choosing a Stand Location
Seminars draw people into the events, so stand around them are always busy!
Look Who’s Talking
Tip #6
6 Tips for Choosing a Stand Location
SUMMARY
1. Select a stand on the left hand side
2. Choose a location near the refreshments
3. Book early to get the best space
4. Look for a corner spot
5. Make sure you are with complimentary stands
6. Aim for a location near (or on rout) to the arena
6 Tips for Choosing a Stand Location
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