6 STEPS TO BE SOCIAL Mu’min Santoso // @Msantoz Director of KLIX DIGITAL Photo: englishrussia.com Thursday, May 2, 13
6 STEPS TO BE SOCIAL
Mu’min Santoso // @MsantozDirector of KLIX DIGITAL Photo: englishrussia.com
Thursday, May 2, 13
Social Media doesn’t fix anything. It just amplify things.
If your restaurant sucks, it just harder in social media. It doesn’t make your chicken
fingers taste better or your beer taste bolder. Social media is not a good place to go if
you’re terrible at what you doScott Stratten - @unmarketing
Thursday, May 2, 13
NEW MARKETING IS PING PONG
Thursday, May 2, 13
Viral marketing is like Hollywood Star. Everybody want it but not everybody
make it
Thursday, May 2, 13
So, let start with a good strategy
Thursday, May 2, 13
PREPARE YOURSELF#1
Prepare the team
What is your current social metrics
What is your business objective
Thursday, May 2, 13
FIX YOUR BROKEN WINDOWSThursday, May 2, 13
SET OBJECTIVE
Awareness Sales
Loyalty
#2
Thursday, May 2, 13
FOCUS ON
Thursday, May 2, 13
be SPECIFIC
Thursday, May 2, 13
If you try to accomplish anything in social media, you’ll accomplish nothing
Thursday, May 2, 13
Listening
Know your Audience
Who Are They
What’s the sentiment
How they use social Media
Competitor?
#3
Thursday, May 2, 13
Thursday, May 2, 13
Thursday, May 2, 13
Build Your Plan
Budget Strategy
Time Allocation
What tool should I Use?
What Kind of Content Should I Put?
#4
Thursday, May 2, 13
@JeremyWaite
WH
ERE
TO
SPE
ND
BU
DG
ET
10% Strategy
60% Social Intelligent
30% Measurement
10% Reporting
30% Content
60% Creative
30% Community
10% Influencer
60% Media70% Core Channel
30% Complimentary Channel
You can’t manage what you can’t
measure
Don’t spend more time creating
content than you do talking to your
audience
Use paid media to accelerate great
content
Budget Strategy
Thursday, May 2, 13
YOU DON’T NEED TO BE EVERYWHERE
Thursday, May 2, 13
Channel Distribution
Thursday, May 2, 13
The convergence of paid, owned and earned media has
blurred the distinction between each. You don’t
need to design ads that look like editorial content. Great
content is your Ad- Richard Edelman -
Thursday, May 2, 13
THE RAISE OF DIGITAL CONTENT MARKETING
Thursday, May 2, 13
Converged Content Strategy
RelevantVisual
Tailored
OWNED
EngagementSentiment
EARNED
EngagementSentiment
PAID
Source: Edelman Digital
CREATE COMPELLING CONTENT MEASURE PERFORMANCE PROMOTE HIGH
PERFORMANCE CONTENT
Thursday, May 2, 13
@JeremyWaite
WHERE TO FOCUS YOUR TIME
10% CREATING CONTENT
90% ENGAGE WITH AUDIENCE
TIME Allocation
Thursday, May 2, 13
Content Composition
60%CURATING
40%CREATING
Think more about curating
Thursday, May 2, 13
Thursday, May 2, 13
Content Composition
60%ABOUT THEM
30%ABOUT YOU10%
PROMOTION
Thursday, May 2, 13
Content Composition
60%ABOUT THEM
30%ABOUT YOU10%
PROMOTION
RECOGNIZE YOUR AUDIENCE
Thursday, May 2, 13
Leverage#5
3CCONNECTION
CONVERSATIONCONVERSION
@davidwayneika
Thursday, May 2, 13
Remember, social media is about people. Not Logos.
Be a Human, be a Person
Thursday, May 2, 13
Measure & Optimize#6
• Define your success Metrics
• Balance between Quantity & Quality
• Measure what you need to measure
• Learn from your mistake to improve
Thursday, May 2, 13
Thursday, May 2, 13
Measure & Optimize#6
• Define your success Metrics
• Balance between Quantity & Quality
• Measure what you need to measure
ARE THE NUMBE
R
MEANINGFULL F
OR YOU?
Thursday, May 2, 13
The ultimate goal is to be better in business using
social media
Thursday, May 2, 13
thank you
Photo: englishrussia.com
Thursday, May 2, 13