6 Social Media Analytics Questions Asked and Visually Answered

6 Social Media Analytics QuestionsAsked and (Visually) Answered

Plus SlideShare Extra: A look at Raven Tools

Key Concerns : Time & Money

My goal in this presentation is to show the value of analytics, and address those concerns.

• Implementation time and expense.• Learning time and expense.• Concerns about usefulness

• Meaning they’ve implemented some type of analytics, but don’t know how to interpret reports, or select the reports that provide real insights.

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Analytics tools sometimes get a bad rep because it often takes skill to interpret reports and obtain actionable insights. Executives are sometimes hesitant to spend time or money on analytics because they don’t feel they have the expertise to get the value from them.

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Question 1: Why Do I Need Analytics?

They tell you• What you’re doing right• What you’re doing wrong• What’s working• And What’s not

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Question 1: Why Do I Need Analytics?

Google Analytics Audience Overview Report

Buffer Content Marketing Analysis

If you’re not measuring, you’re guessing!

Analytics show relationships between marketing activities,

and website traffic.

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Question 2: What are the Minimum Tools I Need?

Facebook Insights: Page Likes Twitter Analytics

Social Platform Analytics (Cost = Free)

Page promotion campaign

Track your posts, engagement and other activities per platform.

See our full article here.

See our full article here.

Question 2: What are the Minimum Tools I Need?

Google Analytics

Google Webmaster Tools

BING Webmaster Tools

Google Alerts

Cost for Each = Free

Google Analytics: Social > Network Referrals Report

To track web traffic and relate it to marketing activates.

Question 2: What are the Minimum Tools I Need?

Social Platform Analytics (Cost = Free)

Social Mention Search

Social Mention

To find mentions of your brand on the web and in social media so that you can see what people are saying, respond, or adjust your marketing strategy.

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Free Analytics Reports from Simply Measured

Simply Measured Free Analytics Reports

For fundamental analysis of social media accounts, and web presences that can provide valuable tips to help you optimize.

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Question 2: What are the Minimum Tools I Need?

Question 3: I’m/We’re a small team, how much time do I need to spend doing this?• Setup and learning how to use the tool:

• Expect 3-4 hours average per tool.

• Monitoring: • 30 minutes per day: Reviewing content,

email, and web analytics, as well as brand mentions.

• Plus an additional 1-2 hours each week to do more in-depth analysis

• Continuing education and research:• A few hours a month.

• SEO Optimization: • Once a month.

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Question 3: I’m/We’re a small team, how much time do I need to spend doing this?• CarverTC offers analytics

implementation and training• This includes:

• Report walk-throughs• Custom report creation• Notification configuration

• We also do full service monitoring• Daily, weekly, or monthly.

• See more at: • http://

www.carvertc.com/analytics.html

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Even though this takes time, it's time well spent. It’s important to configure tools correctly, so that you can get the most value out of them. If you do a good job at this stage, you will reduce the time you need to spend on daily, weekly, and monthly monitoring tasks, and get better insights.

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Question 4: Why Pay for Analytics ToolsMention: Brand Mention Monitoring and Analysis

Filterable Mention list

View mentions in the tool

Set sentiment, archive, favorite, etc.

Assign a task to team members or share

Time

Paid tools reduce the number of places you have to look for data, and make it easier to connect actions to results.

Visibility

Better Data

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Question 5: Is There One Tool that Does it All?No, but we have some starter combinations we can recommend:

Buffer Hootsuite Mention Google Analytics

For content publishing and content analytics.

For stream analysis, and select analytics reports.

For brand monitoring and response.

For website traffic and conversion analysis.

We use these tools at CarverTC

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Question 5: Is There One Tool that Does it All?Another starter combination we can recommend:

Sprout Social: Post Analytics Sprout Social: Facebook RPT Mention Google Analytics

For content publishing, stream analysis, content analytics, and reports.

For brand monitoring and response.

For website traffic and conversion analysis.

Consider this combination if you use teams for social customer service, and your primary platforms are Twitter and Facebook.

See our full article here.

Question 6: What do I get with More Expensive Tools?

• More connections / data sources:• Social networks, and other apps.

• Better data:• More data and stronger querying.

• Cleaner Data: • Better filters to find relevant data.

• Better data analysis features:• Altering, trend spotting, web

analytics integration, etc. • White labeling:

• The ability to add your own logo to reports.

Raven Tools

See our full article here.

SlideShare Extra: A Look at Raven Tools

Track Multiple CampaignsComprehensive

dashboard that tracks SEO, Web, Social, and

Email Metrics

Integration with Google Analytics

Tools to analyze and optimize SEO, Social Media, Content, and

PPC

See our full article here.

SlideShare Extra: A Look at Raven Tools

Use Raven’s dashboard to find items of

interest, and then get more information with

other Raven tools

Top social networks driving traffic to your site. This is a Google Analytics report displayed in Raven

Tools

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SlideShare Extra: A Look at Raven Tools

Raven also pulls in data from Facebook Insights. This makes it easier to

see and compare results of campaign activities.

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SlideShare Extra: A Look at Raven Tools

Raven puts Facebook data into reports to provide additional

information such as Page Like demographics.

Likes by gender.

Likes by country.

Likes by city.

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SlideShare Extra: A Look at Raven Tools

Raven breaks out the detail so that you can find

useful and actionable insights!

Content and website had better look good and work well

on mobile

Results of Facebook ad campaign

Results of Content Marketing

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has the Social Media Training Courses to Help!

See our service offerings:• See our BLOG for great articles and insights!

• See our CONSULTING page for help with community management, planning, and aspects of social media execution

• See our CONTENT page for Content Marketing plans and content development.

• See our ANALYTICS page for analytics integration, measurement and social media ROI

See all our training offerings on the CarverTC Training page.• Our 7, new half-day courses.

• Our week-long comprehensive course that will prepare participants for a certification test with our partner, the National Institute of Social Media.

Contact us today for a free consultation. Mention this SlideShare and get 15% off your first course!

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