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```````````` 6 Psychological Techniques to Improve Your Conversion Rate ``````````` ` Theo van der Zee ThemePartner `````````` `` May 20, 2012 J & Beyond ``````````` ` @theovdzee @theme_partner
51

6 Psychological Techniques to Improve Your Conversion Rate [English]

Jan 15, 2015

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I know for sure that you’ve already wondered several times this year why your website isn’t generating more sales or leads. Why not visit this presentation to learn more about techniques that other Joomla webmasters around the world have used to improve their conversion rate?

You’ll be shown 6 psychological techniques that were reported in the best-selling book ‘Influence’ by the renowned psychologist Dr. Cialdini, who is one of the most cited social psychologists in the world today.

Join other Joomla users struggling to improve their conversion rate at this visual and interactive presentation. I guarantee that you’ll discover at least one technique that you can apply to your website immediately after the presentation and improve your conversion rate with it.

Remember that seats are limited, so don’t be late if you want to make sure you can sit!
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Page 1: 6 Psychological Techniques to Improve Your Conversion Rate [English]

````````````````````````

6 Psychological Techniques to Improve Your

Conversion Rate

````````````````````````Theo van der Zee

ThemePartner````````````````````````

May 20, 2012 J & Beyond

````````````````````````@theovdzee

@theme_partner

Page 2: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Tupperware party

Page 3: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Tupperware

party 2.0

Page 4: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Discount pricing

Page 5: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Intentional queues

Page 6: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd``````

``````gfdgsd``````

Time limits

Page 7: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Knowledge

is power

Page 8: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Bucket

Page 9: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Colander

Page 10: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````100 visitors

Page 11: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````2 conversions

Page 12: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Conversion

rate: 2%

Page 13: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````$300,000,000

Page 14: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Robert Cialdini

Page 15: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Classic

Page 16: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Let me help you cross the street ``````gfdgsd````````````gfdgsd``````Want to sign up

for service X?

``````gfdgsd``````

``````gfdgsd``````Ok

Reciprocity

``````gfdgsd``````

``````gfdgsd``````Thanks

Page 17: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Tiger

Page 18: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Paperclip

Page 19: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Mints

Page 20: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Free?

Page 21: 6 Psychological Techniques to Improve Your Conversion Rate [English]

Commitment and Consistency

``````gfdgsd````````````gfdgsd``````Display this small banner please?

``````gfdgsd``````

``````gfdgsd``````Ok

``````gfdgsd````````````gfdgsd``````Display this HUGE banner please?

``````gfdgsd``````

``````gfdgsd``````Ok

Page 22: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Be consistent

Page 23: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Out of stock

Page 24: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Tweet to win

Page 25: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Know what they want

Page 26: 6 Psychological Techniques to Improve Your Conversion Rate [English]

Social proof

``````gfdgsd````````````gfdgsd``````

Joomla? WordPress?

Drupal?

``````gfdgsd``````

``````gfdgsd``````Joomla!

``````gfdgsd````````````gfdgsd``````Joomla! rocks

``````gfdgsd``````

``````gfdgsd``````:)

Page 27: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Tip jar

Page 28: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````UFO

Page 29: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Crowd

Page 30: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Similarity

Page 31: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````3,224,525

people like us

Page 32: 6 Psychological Techniques to Improve Your Conversion Rate [English]

Liking

``````gfdgsd````````````gfdgsd``````To whom shall

I donate $1000?

``````gfdgsd``````

``````gfdgsd``````

``````gfdgsd``````

``````gfdgsd``````

We’ve never met

``````gfdgsd````````````gfdgsd``````I like my friends

``````gfdgsd``````

``````gfdgsd``````

I get $0

We’re friends

``````gfdgsd``````

``````gfdgsd``````

I get$100

0

Page 33: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Endless chain

Page 34: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````>5 per day

Page 35: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Beauty

Page 36: 6 Psychological Techniques to Improve Your Conversion Rate [English]

Authority

``````gfdgsd````````````gfdgsd``````

Joomla? WordPress?

Drupal?``````gfdgsd````````````gfdgsd``````Joomla! rocks

``````gfdgsd````````````gfdgsd``````Research shows:

Joomla! rocks

``````gfdgsd``````

``````gfdgsd``````:)

Page 37: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Switch

Page 38: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Authority

Page 39: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Followers

Page 40: 6 Psychological Techniques to Improve Your Conversion Rate [English]

Scarcity

``````gfdgsd````````````gfdgsd``````I need a new template

``````gfdgsd````````````gfdgsd``````Must buy

template fast!

``````gfdgsd````````````gfdgsd``````Only 3 templates left for sale!

``````gfdgsd``````

``````gfdgsd``````:)

Page 41: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Apple

Page 42: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Scarce

Page 43: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Limited edition

Page 44: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Influence party

Page 45: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Jujistsu

Page 46: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Belly

Page 47: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Automatic

pilot

Page 48: 6 Psychological Techniques to Improve Your Conversion Rate [English]

``````gfdgsd````````````gfdgsd``````Questions

Page 49: 6 Psychological Techniques to Improve Your Conversion Rate [English]

````````````````````````www.themepartner.com

````````````````````````Theo van der Zee

````````````````````````@theovdzee

@theme_partner

Page 50: 6 Psychological Techniques to Improve Your Conversion Rate [English]

Sale: http://www.flickr.com/photos/consumerist/2158990104/Books: http://www.flickr.com/photos/29233640@N07/6101573515/Queue: http://www.flickr.com/photos/saxonmoseley/24523450/Few days left: http://www.flickr.com/photos/pheezy/3749600082/Bucket: http://www.flickr.com/photos/davidw/2063575447/Colander: http://upload.wikimedia.org/wikipedia/commons/a/a9/Plastic_Colander.jpgCoins: http://www.flickr.com/photos/thegrid-ch/5087677632/Paperclips: http://www.flickr.com/photos/andrewkelsall/4404667178/Mints: http://www.flickr.com/photos/35168673@N03/4406127207/Tiger: http://www.flickr.com/photos/keithroper/5185262341/Roses: http://www.flickr.com/photos/29233640@N07/6879112993/Free samples: http://www.flickr.com/photos/thedigitelmyr/6199419022/Pool table: http://www.flickr.com/photos/dlisbona/323613331/Hands: http://www.flickr.com/photos/theleticiabertin/5350787982/Pattern: http://www.flickr.com/photos/vinothchandar/4257167174/Beach: http://www.flickr.com/photos/crondeau/6728851525/Furby: http://www.flickr.com/photos/vox_efx/3043682336/Twitter bird: http://www.flickr.com/photos/eldh/5858249526/Form: http://www.flickr.com/photos/albertogp123/5843577306/Belly: http://www.flickr.com/photos/38259388@N00/2363801183/Heart: http://www.flickr.com/photos/aussiegall/465898486/Tip jar: http://www.flickr.com/photos/p200eric/2577322529/Flying saucer: http://www.flickr.com/photos/jonasb/18971861/

Page 51: 6 Psychological Techniques to Improve Your Conversion Rate [English]

Crowd: http://www.flickr.com/photos/sreejithk2000/2385193167/Mirror: http://www.flickr.com/photos/lamerie/208459962/Facebook: http://www.flickr.com/photos/goiabarea/5886225374/Cockpit: http://www.flickr.com/photos/kecko/6993825439/Chain: http://www.flickr.com/photos/pratanti/5359581911/Chevrolet: http://www.flickr.com/photos/8363028@N08/3466147939/Girl on car: http://www.flickr.com/photos/yakobusan/469954023/Flamingos: http://www.flickr.com/photos/pedrosz/2040577615/Fence: http://www.flickr.com/photos/49889874@N05/5284177728/Light switch: http://www.flickr.com/photos/paulcross/4333070249/Scientists: http://www.flickr.com/photos/jurvetson/149332018/Twitter bird II: http://www.flickr.com/photos/71966930@N00/4496220156/Waiter: http://www.flickr.com/photos/zoetnet/4857704238/ iPad: http://www.flickr.com/photos/ivyfield/4667604500/Glasses: http://www.flickr.com/photos/mawel/1321822821/Question: http://www.flickr.com/photos/eleaf/2536358399/