6 P of Medical Tourism (Karataş Hospital)

6 P of the Medical Tourism (A Study Case of Private

Karataş Hospital)

Product (Services)

The core medical tourism product is medical treatment & surgery. The most popular branch is the plastic and esthetic surgery, and eye-vision health. Both branches have continued provide at the Private Karataş Hospital.

The other facilities of the medical tourism products are accommodation, transportation, and insurance services. Our hospital has a medical tourism division to ensure the highest quality for non-medical facilities of medical travelling.

Price The significant advantage of the medical

tourism is the cost differences exist between Turkey and other developed countries. The Karataş Hospital offers international patients ultra-competitive price advantages. While we are focusing on the competitive prices for medical tourism, the medical quality is not disregarded at our hospital.

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UK £8000 £465 £2000 £6750 £4810

USA £15620 £625 £2188 £5000 £4376

India £3537 £275 - £2143 £1715

Thailand £5282 - - £2873 £2151

Costa Rica £7503 £218 £650 £2813 £2500

Hungary - £216 £783 £1562 -

Singapore £8750 - - £4375 £3750

Turkey £4375 £170 £599 - £2101

Place Turkey has been becoming a popular

medical tourism destination. The Karataş Hospital located in İzmir that is one of the most popular and traditional medical centre in Aegean region. Karataş Town is the most popular and central location in İzmir and Karataş Hospital continues to provide medical services, whilst preserving the historic atmosphere.

Promotion Different websites and databases are

promoting medical tourism throughout the world. The Private Karataş Hospital has already started to join these promotion channels. English websites, Facebook pages, Instagram accounts, other social media channels, and brochures (face to face communication) are playing major roles in promoting medical tourism for our hospital. Also Turkish Government has supported medical providers for medical tourism.

People

About 200.000 patients visit Turkey for medical reasons. Most of them prefer İzmir. The professional and well educated Doctors and staff at the Karataş Hospital can offer first class medical assistance to international patients wishing to visit Turkey for their health care.

Physical Evidence

The Private Karataş Hospital has modern sick rooms, polyclinics, a 90 bed capacity, 4 different operations rooms, a newborn intensive care unit, and expert doctors. The hospital also has 16 additional branches across Turkey, which provides a wide range of medical treatments for national and international patients.