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6. Handling Objections
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6. Handling Objections

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Help address customer’s issues to moving forward with your solution

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1. We don’t have this problem2. Will you be around next year?

3. Will it work in our environment?4. It seems very expensive5. Your company is too small

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Qualify this customer out OR

Rework your pitch

Share the difference between what they have and what you provide

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Partner with a large provider

OROutline escrow alternatives

Ensure the customer feels confident they will be okay, even

if you fail

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Offer a sand box proof of concept

ORReproduce their

environment in a test

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Offer a ROI calculationOR

Change pricing model to reflect payments on value

Don’t change your price, but change the way they pay you on

results

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Offer to work with a resellerOR

Offer to implement project in a phased manner

Remove their risk of you not being able to scale to their needs

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6. Handling Objections