6 Nonprofit Video Methods to Inspire Action and Engagement November 2014 © 2014 Penheel Marketing™
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6 Nonprofit Video Methods to Inspire Action and Engagement
November 2014
© 2014 Penheel Marketing™
The Stats
© 2014 Penheel Marketing™
Video increases people’s
understanding of your
product or service by 74%75% of users visit
the [source’s]
website after
viewing a video
Click-thru rates increase 2-3
times when videos are
included in email
Source: Digital Sherpa Small Business Video Marketing Guide
The Stats, cont.
“Ninety-two percent of nonprofits are using social media, blogging, email, and videos for their content marketing efforts.”
~ Hubspot
© 2014 Penheel Marketing (TM)
Source: Content Marketing Institute study
Movement Portraits
© 2014 Penheel Marketing (TM)
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Impact Stories
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Vision Films
© 2014 Penheel Marketing (TM)
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Campaign Films
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Campaign Films
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Event Stories
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Advocacy Stories
© 2014 Penheel Marketing (TM)
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Advocacy Stories
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Parting Words
© 2014 Penheel Marketing (TM)
“People will share what they find useful. If you want your community to share, spread the word, and build awareness for the nonprofit, provide content that is incredibly useful to them.” ~ Mediacause.org
Additional Resources
• 14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology (http://ht.ly/DUQ45)
• 10 Must-Have Skills for Nonprofit New Media Managers (http://ht.ly/DUQ9g)
• 50 Fascinating Nonprofit Statistics (http://ht.ly/DUQi0)
© 2014 Penheel Marketing (TM)
Who is Penheel Marketing?Social media and digital marketing consulting firm for CPA firms, smallbusinesses, and non-profits.
Check Out Our Whitepapershttp://penheel.com/whitepapers
Marketing AnalyticsWebsite analytics, online advertising analytics. See which sources are generating the most leads.
EmailSend personalized, segmented Emails based on any information in your contact database.
Search Engine OptimizationsImprove your rank in search engines by finding and tracking your most effective keywords.
Lead ManagementTrack leads with a completetimeline-view of their interactions with your firm.
BloggingCreate blog content quickly while getting SEO tips and best practices pointers.
Social Media MarketingPublish content to your socialaccounts, then nurture leads based on their social engagement.
© Penheel Marketing 01.07.14
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