6 KEY ELEMENTS TO A GOOD WEBSITE
May 06, 2015
6 KEY ELEMENTS TO A GOOD WEBSITE
Presenters
Kirk GrayMarketing ManagerWebs, Inc.
Kathy McGovernVP of Product MarketingWebs, Inc.
Overview
What makes a good website? Bonus Q&A
Element #1
ELEMENT 1: Good Visual Design
Design encompasses all visual elements used on your website
Logo
Font(s)Colors
Theme
Layout
White Space
How to improve website design?
Website theme
BAD GOOD: focused, understandable and apparent
Fonts
BAD GOOD: Easy to read for intended target audience
Logo
BAD GOOD: easy to remember & portrays what you stand for
Colors
BAD GOOD: Based on goals, matches the theme, don’t distract
ELEMENT #2
ELEMENT 2: Relevant Content
Informational elements used on your website.
Should be relevant and answer: “What’s in it for me?”
Images &
Videos
Text
How to improve content?
Text
BADGOOD: Relevant to the purpose, Good spacing
Don’t be afraid of white space
Images/Videos
BAD GOOD: Help to make emotional connection
ELEMENT #3
ELEMENT 3: Navigation
“The GPS of your Website”
Navigation
How to improve navigation?
Navigation
BAD: too many choices GOOD: clear, understandable
Navigation Tips
1. Navigation Bar
2. Internal Links
3. Site Maps
Keep it simple – don’t use fancy names that people have to guess what it means
Keep like items grouped together, this reduces the number of top level navigation items
Make it easy to find key information such as contact info or location
Navigation
BAD GOOD: clear, understandable
ELEMENT #4
ELEMENT4: Call to Action
Set of words that urge the reader to take an immediate action.
How to improve a call to action?
Step 1- Select the Right Size
Shouldn’t get lost amongst all the other elements.
Confusing. Takes too long to find.
Step 2 - Color
Should suggest a positive reaction (this is the reason why a lot of “next buttons” are green and “cancel buttons” are red). Choosing a high contrast color scheme can help the call to action stand out.
Step 3 - PlacementTest, Test, Test! Studies have shown that placing a call to action above the fold can increase conversions. Provide enough space around your call to action to allow it to create a powerful impact. Should be prominent and doesn’t get lost amongst other elements on the page.
Step 4 – Copy (Text)
Should be clear and straight to the point. . Do not try to fool your visitors by using misleading language, be upfront and tell them exactly what to expect.
ELEMENT #5
ELEMENT5: Credibility
Items that help identify that you are a legitimate resource
1. Verified Links
2. Your Identity 3. Clearly displayed valid
contact information 4. Good grammar 5. Social Proof
Examples of Social Proof
ELEMENT #6
ELEMENT 6: Mobility
Is your website mobile friendly?
BONUS
5 Mistakes that spell disaster for a site
Stale content Content overload No photos Looking illegitimate Being bland
QUESTIONS?
For Additional Information:
http://www.webs.com