6 big google buys of 2012

6 Big Google Buys of 2012

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• Google maintains its role as one of the biggest curators of knowledge by acquiring smaller businesses. Here's a look at the six companies the search giant has snapped up so far in 2012.

• As Google keeps growing

• Google’s size and role as the biggest curator of knowledge this side of the Library of Congress requires continual adjustment and innovation to sustain. One important way the company does this is by acquiring smaller businesses. Here’s our look at the six companies the search giant has snapped up so far in 2012.

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Milk

Kevin Rose created Milk, Inc. in 2011 after leaving his previous

venture, the well-known but troubled social news site Digg. Milk was a mobile app startup

known primarily for Oink, which allowed users to rate everything from food to amusement park rides and share those ratings with their friends. Rose and

several former Milk employees now work on Google Plus.



TxVia

Mere weeks after the Milk acquisition, Google bolstered its Wallet product – which recently

saw a major upgrade – by absorbing TxVia, another mobile

payment startup.

DATE: April 2

PRICE: Undisclosed



Meebo

The well-known instant messaging and online

advertising company made headlines when it announced it was to be acquired by Google, which shut down most of its

products and folded its employees’ expertise into the

Google Plus team.

DATE: June 4

PRICE: $100 million



Quickoffice

The acquisition of Quickoffice, a mobile productivity suite, was announced at almost the same

time as the Meebo deal, and got lost in the shuffle slightly.

However, the integration of Quickoffice’s technology and technical savvy into Google

Docs could prove important in the long term.

DATE: June 5

PRICE: Undisclosed



Sparrow

Google buying an app maker known for its work on iOS and

OS X? You bet! The creators of a well-known email client for the

Apple ecosystem are now helping to improve Gmail.

DATE: July 20

PRICE: $25 million, according to the Verge



Wildfire

Google’s biggest and most recent deal of 2012 happened

this week, as social media marketing software company

Wildfire was acquired for a reported $350 million. The

search giant’s likely goal is to buttress its existing search ad

business by adding a social aspect.

DATE: July 31

PRICE: $350 million, according to TechCrunch




6 big google buys of 2012

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