6 Actionable SEO Techniques

6 Actionable SEO Techniques You Can Use Right Now

By:Sonia

People that succeed with SEO do two things very well:

1. They identify SEO techniques that get them results.

2. They put 100% of their resources into executing and scaling those techniques.

“How do I find SEO strategies that actually work?” Tackle one of the 6 white hat SEO techniques below.

1. Find Broken Link Building Opportunities on Wikipedia.2. Discover Untapped Keywords on Reddit. 3. Find Link Prospects on Delicious. 4. Copy Adwords Ads to Make Killer Title and Description Tags. 5. Hack Wikipedia for Keyword and Topic Ideas.6.Data Research Via End User Value.

1. Find Broken Link Building Opportunities on Wikipedia

Broken link building has it all…1.Scalable.2.White hat.3.Powerful.

When a Wikipedia editor stumbles on a dead link, they don’t delete the link right away.

They add a footnote next to the link that says “dead link”:

This footnote gives other editors a chance to confirm that the link is actually dead before removing it.

Here’s how:

First, use this simple search string:site:wikipedia.org [keyword] + “dead link”

For example, if you were in the SEO space you’d search for something like this:

Next, visit a page in the search results that’s relevant to your site:

Hit ctrl + f and search for “dead link”:

Your browser will jump to any dead links in the references section:

WikiGrabber-tool that allows you to search for dead links on Wikipedia pages.

Once you’ve found a dead link, now what?

Re-create that dead resource on your site and replace the dead link in Wikipedia with yours.That would only land you a single link (and a nofollow link at that).

Here’s how to get the most out of the dead links that you find:Take your broken link and pop it into ahrefs (or your link analysis tool of choice):

A long list of sites that you can contact about their broken link:

For example, the dead link I found on the SEO Wikipedia entry has 380 backlinks from 152 referring domains.

2. Discover Untapped Keywords on Reddit

Reddit is a keyword research goldmine.Let’s say you ran a site that sold headphones.

Head over to Reddit Search and search for “headphones”:

If there’s a subreddit in that space, head over to that subreddit.

Keep an eye out for threads where people tend to ask a lot of questions (like an AMA or Q&A thread).

Scan the thread for potential keywords. Terms that pop up again and again are perfect.For example, I noticed this model of headphones mentioned a few times in a headphone Q&A thread:

Average monthly searches of keyword

3. Find Link Prospects on DeliciousThe popular bookmarking site Delicious.com is one of the best places to find people that have shared content in your niche.

Here’s how:First, head over to Delicious and search for a broad keyword related to your industry:

Find content that’s similar to yours and has a lot of bookmarks:

Then click on the bookmark link.Now you’ll see all of the people that saved the link:

Look at one of the profiles to see if they have a website listed:

If so, head over to their site to find their contact information:

Finally, reach out to them to let them know about your similar piece of content.

4. Copy Adwords Ads to Make Killer Title and Description Tags

The Adwords ads that you see for competitive keywords are the result of hundreds (if not thousands) of split tests. Split tests to maximize clicks.

For example, let’s say you were going to publish a blog post optimized around the keyword “glass water bottles”.

First, take a look at the Adwords ads for that keyword:

In our “glass water bottles” example, we have phrases like:1.BPA-free2.Keep you hydrated3.Durable4.Reusable

Here’s how the title and description tags might look:

As you can see, these tags include words that are proven to generate clicks.

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5. Hack Wikipedia for Keyword and Topic Ideas

The Keyword Planner only gives you VERY close variations of the keywords of your seed keywords.

So if you enter a seed keyword like “weight loss”, it will spit out keywords like:

1.Weight loss tips2.Healthy weight loss3.Fast weight loss4.Weight loss diet

Here’s how:

Head over to Wikipedia and enter a seed keyword (I’m going to use the keyword “insurance” in this example):

Keep an eye out for sections on the Wikipedia entry that display closely related keywords and topics.These sections are…The “Contents” box:

Callouts and sidebars:

Internal links: And “See Also” sections:

6.Data Research Via End User Value

Google isn’t an advertising company. They’re a big data Company.

Every tool, platform, and device they design has one purpose: to get data from users and use it to build a stronger system.

Your goal is to double your search traffic by heeding the wisdom of the crowd.

How do you get relevant data about your users’ interests?Quora will be helpful. Here are the basic steps:

Step 1: Go to Quora. On the homepage, type your primary keyword (e.g., blog traffic). Hit the “enter” button.

Step 2: Analyze the result with the most answers. Click the most interesting or relevant headline and read the answers from users.

Step 3:  Extract ideas for your content.

Another common way to get user data is through keyword research by Ubersuggest.org

References:

1) http://backlinko.com/seo-techniques

2)Web design and development Birmingham

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