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5 things you should be doing on LinkedIn ©2014 LinkedIn Corporation. All Rights Reserved.

Whether you’re just starting out, or well on your way

Your professional brand is the key to all new opportunities

Gives you credibility

Drives referrals

Attracts new business contacts

©2014 LinkedIn Corporation. All Rights Reserved.

To build your brand and set yourself up for success


Here are 5 QUICK THINGS you should be doing on LinkedIn

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Create a winning profile

Stay informed to get ahead

Keep top of mind with status updates

Make your network work for you

Know what’s working – and what to improve


STEP 01 Create a winning profile


Create a winning profile 1

Bring your profile to life with a great photo


Members with a profile photo receive 14x more profile views



Want something fresh? Use the LinkedIn Mobile App to snap a picture from your smartphone and upload it to your profile


https://www.linkedin.com/mobile


Create a headline that ensures the right people are finding you



And be sure to include terms that you want to be found for

“small business”, “digital marketing”

Creative Digital Marketing Director at AVP Marketing Solutions Small business Strategy and Planning Marketing Director Multi-Channel Marketing Online Small Business… Digital development, web site traffic growth, web site UI and advertising revenue. Developed brand…

Past

Current

Matt Thompson Small Business and Digital Marketing Guru Greater Los Angeles Area │ Marketing and Advertising ► 1 shared connection ● Similar



Use your summary to tell your story

I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content.


LinkedIn profiles with summaries get 10x more profile views



Be personable




Share your story in 1st person




And highlight your skills and expertise




People want to engage with humans, not resumes




One last thing…

Matt has been an extremely valuable asset to building out our product launch plans and engagement programs. Matt has the unique ability of being both strategic and tactical, a perfect combination for someone helping a small business with limited resources. I would work with Matt again in a heartbeat!



Let your profile do the talking for you with recommendations from customers, partners, and other business contacts

Matt has been an extremely valuable asset to building out our product launch plans and engagement programs. Matt has the unique ability of being both strategic and tactical, a perfect combination for someone helping a small business with limited resources. I would work with Matt again in a heartbeat!


STEP 02 Stay informed to get ahead


Stay informed to get ahead 2

Use LinkedIn to get the insights you need to stay ahead of the game


Follow LinkedIn Influencers for inspiration from some of the world’s leading minds


http://blog.linkedin.com/topic/influencers/


Stay in the know with news on your profession and industry from Pulse


https://www.linkedin.com/today/


Or, learn directly from industry leaders by following companies



You can also learn from your peers – join Groups to engage with industry experts,

customers, and potential partners.


http://www.linkedin.com/groups

STEP 03 Keep top of mind with status updates


Keep top of mind with status updates 3

Once your profile is in great shape, start engaging with your network through status updates

Listened to a spectacular speaker at AdWeek today. Here is a link to find out more…



Sharing updates lets you share info that you find interesting and that you think your network might enjoy

Listened to a spectacular speaker at AdWeek today. Here is a link to find out more…



Try different topics:

Business updates

Fun facts Trends Industry news



PDFs Pictures Video SlideShare

And different formats:



Before you know it, your amazing updates will mark you as someone in the know - someone that your network can count on for the latest and greatest



And it only gets better! As people like, comment, and share your posts - your viral reach will continue to grow

POST


Start your day by visiting your LinkedIn.com homepage and liking, commenting, and sharing updates

that you think your network would find interesting. It only takes a minute, and your connections will soon see you as a trusted source of great information.

TIP

https://www.linkedin.com/

Make your network work for you STEP 04

Make your network work for you 4

On LinkedIn, it’s not just about who you know

Friends

Alumni

Family

Business Contacts

Colleagues



It’s also about who your connections know

Colleagues Colleagues

Friends

Alumni

Family

Business Contacts

Colleagues



Add connections: you never know who will bring you your next big opportunity

Colleagues Colleagues

Friends

Alumni

Family

Business Contacts

Colleagues


As you meet new business contacts through

events, business meetings, etc.

Connect with them



You can also find new business contacts right on LinkedIn



Get suggestions on people you may want to connect with using People You May Know



Or, find the exact person you’re looking for with LinkedIn advanced search


When you’re ready to connect with someone, be personal



Give extra context and break the ice by adding a personal note to your connection request

Hi Paul, It was so great to meet you at last night’s… -‐ Ma+ Thompson

Small Business Segment Director at Kra<Serve



STEP 05 Know what’s working – and what to improve

Don’t fly blind – make sure you’re attracting the right

people to your profile


Know what’s working – and what to improve 5

Use Who’s viewed your profile to see who’s checking you out



You could find a key contact for your next breakout opportunity

Future business partner

New client

Big investor

Next big hire



Also, keep an eye on what search keywords led people to find you – so you know if you need to make any profile tweaks



Lastly, know where you stand relative to other professionals on LinkedIn with How you rank


5 steps. Just a few minutes a day. ENDLESS POSSIBILITIES.

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3

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Create a winning profile

Stay informed to get ahead

Keep top of mind with status updates

Make your network work for you

Know what’s working – and what to improve


Want more tips? Check out : smallbusiness.linkedin.com


http://smallbusiness.linkedin.com/

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