5th Annual Rock the RED Show Sponsorship Package

P R O J E C TP R O J E C T

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5th Annual Rock the RED Fashion ShowMarch 22, 2014 | 6-9pm | Chicago, IL

Sponsorship Package

About UsThe Red Pump Project ® raises awareness about the impact of HIV/AIDS on women and girls. We empower, educate, and motivate action by boldly driving conversation online and offline around HIV prevention and issues related to sexual and reproductive health.

Founded in March 2009, Red Pump believes that if HIV affects one of us, it affects us all. The red shoe is used as a symbol of empowerment to represent the strength and courage of women infected and affected by HIV/AIDS. The incorporation of fashion into the message of HIV prevention is our contribution as we hope to show that Awareness is Always in Style!

“Rocking the Red Pump” is more than just a fashion statement. Women have joined this movement to educate their sisters and daughters, protect themselves, and spread the message to their communities. In the past five years, Red Pump has:

• Built a national network of individuals, including Red Pump Ambassadors, who support our mission by hosting events and spreading the message of prevention in their communities

• Mobilized thousands of women across the country to participate in our award-winning Rock the Red Pump® campaign on March 10 in recognition of National Women and Girls HIV/AIDS Awareness Day (NWGHAAD)

• Received a Congressional Record from the U.S. House of Representatives and been honored with a Resolution adopted by the City Council of Chicago recognizing our commitment to HIV/AIDS awareness and prevention

Social Media Reach (as of 1/1/14)

Facebook: 9,700 | Twitter: 7,200 | Instagram: 1,300 | Email newsletter 2,800

National Media Coverage

Rock the RedRock the Red Fashion Show brings together the passion for social justice and our love of shoes. The goal of our show is to raise awareness about HIV and AIDS among women, while raising funds to support our outreach initiatives for the coming year. This event also marks the anniversary of the Red Pump Project.

We show our attendees a great time while educating them about the epidemic.

Rock the Red Attendees are young professionals with expendable income. These socialites, philanthropists and social justice-minded people are fashion conscious individuals who have a high regard for personal style. Luxury shopping, dining, entertainment, nightlife, spa and beauty, and travel experiences is what they enjoy. Not to mention, they are active on social media networks like Facebook and Twitter.

PAST ATTENDANCE250-275 guests per show

Why We Need Your HelpThe goal of our show is twofold: to celebrate emerging designers and to raise funds to support our outreach initiatives for the coming year.

With your help, we’ll be able to execute educational programs such as:

Cupcakes & CondomsPutting a sweet spin on an important conversation, Cupcakes & Condoms connects women and girls with information they need in a relaxed setting. Attendees are treated to delicious desserts while health experts guide sessions about sexual and reproductive health.

Red Pump Empowerment ManualEvery plan of action needs a blueprint. The empowerment manual not only provides facts about HIV/AIDS but also tips for advocating for self-respect and the right to make informed decisions about your health.

Mother-Daughter Real Talk WorkshopsThese workshops aim to create a safe space where mothers (and mother figures) and daughters can engage in open dialogue about risk behaviors and the significance of making healthy lifestyle decisions that lead to the prevention of HIV/AIDS.

Red Pump Girls’ Night InWe know that the best conversations usually happen during girls’ night in, which is why we have developed a workshop that can be delivered in-home to smaller groups of women. These workshops include educational information and interactive Q&A sessions that are designed to stimulate thought and encourage action.

Past Sponsors

Sponsorship TiersRed Pump $7,500 Rock the Red Exclusive Presenting Sponsor (1 Available)

Stiletto $5,000Rock the Red Featured Sponsors (3 available)

Peep-Toe $3,500Rock the Red Providing Sponsors (10 Available)

Wedge $1,000Rock the Red Supporting Sponsors

Kitten Heel $500Rock the Red Individual Supporters

Sponsorship  Levels   Red  Pump   S3le4o   Peep  

Toe   Wedge  

Contribu)on   $7,500   $5,000   $3,500   $1,000  Speaking  opportunity  prior  to  start  of  show   X  

Presen)ng  sponsor  logo  placement  on  front  cover  of  program  book   X   X  

Presen)ng  sponsor  feature  on  Rock  the  Red  eBlast   X  

Providing  sponsor  feature  on  Rock  the  Red  eBlast   X  

Logo  on  Red  Carpet  Step  &  Repeat  next  to  Red  Pump  logo   X   X  

Logo  placement  on  all  promo)onal  materials   X   X   X  

Program  booklet  feature  ads  (color)   2  full  page   1  full  page   Half-­‐page   Half-­‐page  

Company  product  placement  in  giN  bags  for  aOendees   X   X  

Logo  placement  and  website  link  on  Red  Pump  Project  site   X   X   X   Link  

Dedicated  tweets  sent  from  @RedPumpProj  account   15   9   7   3  

Company  Facebook  fan  page  tagged  on  Red  Pump’s  page   7  )mes   5  )mes   3  )mes   Once  

Reserved  VIP  seats  along  show  runway   5   3   3   2  

Red Pump Presenting Sponsor

Exclusive Sponsorship (1 available) $7,500• Inclusion in ALL marketing and press materials, including quote and boiler plate• Acknowledgement as Presenting Sponsor on advertising received, when available• Exclusive Red Carpet Step and Repeat featuring company logo with Red Pump logo• Speaking opportunity prior to start of fashion show• Promotional brand marketing/sampling opportunity to engage attendees• Presenting Sponsor prime placement on front cover of program booklet • Two (2) full-page feature ads in the program booklet • Product placement in gift bags for attendees• Logo placement and website link on the Red Pump Project website• Presenting Sponsor feature on Rock the Red E-blast with direct link to company website• Company Facebook Fan Page tagged on Red Pump Project Facebook Fan Page• Fifteen (15) dedicated Tweets on the Red Pump Project Twitter Page• Five (5) Event Passes for Rock the Red Reception and Fashion Show • Five (5) Reserved VIP Seats along the Rock the Red Runway

Stiletto Supporting Sponsor

Featured Sponsorship (3 available) $5,000• Feature Sponsor mention in ALL marketing materials and select press materials• Promotional brand marketing/sampling opportunity to engage attendees• Product placement in attendee and VIP gift bags• Spoken acknowledgement of sponsorship during Rock the Red Fashion Show• Feature Sponsor placement on front cover of program booklet • One (1) full-page feature ad in the program booklet • Logo placement and website link on the Red Pump Project website• Feature Sponsor recognition on Rock the Red E-blast with direct link to company website• Company Facebook Fan Page tagged on Red Pump Project Facebook Fan Page• Nine (9) dedicated Tweets on the Red Pump Project Twitter Page• Three (3) Event Passes for Rock the Red Reception and Fashion Show • Three (3) Reserved VIP Seats along the Rock the Red Runway

Wedge Supporting Sponsors

Supporter Sponsorship $1,000• Logo placement on marketing materials • Product placement in attendee gift bags• Half-page ad in the program booklet • Acknowledgement as Rock the Red Supporter on the Red Pump Project website• Three (3) dedicated Tweets on the Red Pump Project Twitter Page• Two (2) Event Passes for Rock the Red Reception and Fashion Show • Two (2) Reserved VIP Seats along the first two rows of the Rock the Red Runway

In-Kind Sponsorships

In addition, there are various in-kind opportunities available, including:• Printing sponsorship • Products to include in VIP gift bags (150 total)• Liquor sponsorship• Food sponsorship• Venue sponsorship

Please let us know how you’d like to contribute if not listed here.

Contact us to be a part of our work!Contact: Luvvie Ajayi or Karyn Watkins

Email: [email protected]: 312-445-0733

Thank You! We Look Forward To Your Support!All contributions are tax-deductible