5senses

Working Luxury 5Class A Offices at 3630 Peachtree

Our Goal 9Luxury That Works

The Experience 13

5 Senses System 15Using the Five Senses for Wayfinding

P5touch

P5look

5 Senses 5

P5touch

P5look

Working LuxuryClass A Offices at 3630 Peachtree

Luxury is defined as something,

“Inessential but conducive to pleasure

and comfort.” Studies also show how

comfort and stress-relief in the

work environment often leads to

more productive employees.

3630 Peachtree masters this concept

of working luxury and has effectively

applied it throughout the building.

Now Studio 495 can take your

concept one step farther by extending

it to the parking deck elevator lobbies.

This area is definitely an inessential

place to experience luxury but it also

serves as the perfect opportunity

to create a positive experience for

repeat commuters to the property.

5 Senses 7

Your Goal: Working Luxury How can we extend this existing concept of Class A office space to the parking garage?

5 Senses 9

Our Goal: Luxury that Works

“Something inessential but conducive to pleasure and comfort.”

5 Senses 11

especially in times of economic hardship, it can be the little things that lift our spirits

p3taste p4smell p5touch

5 Senses 13

The ExperienceSight, sound, smell, taste and touch.

These five senses encompass

the human experience, enabling us

to perceive the world around us

and communicate with others.

With this in mind there is no guess as

to why when most people are waiting

in a parking garage they see their

loud, smelly and visually unappealing

experience a negative one. By pairing

each of the five senses with a distinct

pattern, we can create a classy and

effective way to provide a memorable

wayfinding experience.

p6look p7listen

taste

5 Senses 15

tasteFor centuries, mint has been

enjoyed for its aroma, and great

taste. Long known for its ability to

settle a nervous stomach, mint

has long been part of both the

cuisine and the medicinal cultures

of societies as diverse as

the Middle East, India and Europe.

Mint is well known for its ability

to sooth the digestive tract and

reduce the severity and length of

stomach aches.

p3 mint LifeSaver

machines could be the rescue you needed.

p3

5 Senses 17

Outer Side Looking In (Facing Page)

The use of intensifying color directs

people to the elevator by creating

a glowing effect without the extra

monthly cost of lighting.

Outside Front View

The circular pattern used on P3,

represents taste by mimicking the

shape of the mints provided.

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Inside Front View (Facing Page)

The patterns will continue

throughout the inside of the lobby,

leading up to the two central walls.

Inside Looking Out Front

Ceilings will carry the color theme

throughout the space without the

need to entirely paint the walls.

5 Senses 21

Elevator Experience

The floor directly in front of the

elevators will be used as a wayfinding

device for those exiting the elevator

as well as for those in the lobby.

smell

5 Senses 23

The fresh, citrus scent of

oranges is wonderfully refreshing

and uplifting. Orange essential

oil efficiently tackles the problem

of colds and flu. It detoxifies

the body and boosts the lymphatic

system. At the same time, it

also takes care of the collagen

formation in the skin. Orange

essential oil is brought to large

use in Aromatherapy, as it is

considered to bring calm and

peace to the person, to whom this

oil is applied. The shelf life of

oil extracted from sweet orange

is usually 6 months.

the p4 Orange essential oil is uplifting and fights common cold and flu symptoms.

smellp4

5 Senses 25

Outside Front View

The hexagon pattern used on P4,

represents smell by mimicking the

shape of the diffuser.

Outer Side View (Facing Page)

The use of intensifying color

directs people to the elevator by

creating a glowing effect without

the extra monthly cost of lighting.

5 Senses 27

Inside Looking Out (Facing Page)

Ceilings will carry the color theme

throughout the space without the

need to entirely paint the walls.

Inside Front View

The patterns will continue

throughout the inside of the lobby,

leading up to the two central walls.

5 Senses 29

Elevator Experience

The floor directly in front of the

elevators will be used as a wayfinding

device for those exiting the elevator

as well as for those in the lobby.

touch

5 Senses 31

Magnetic Poetry can be used

to compose poems and songs,

fight writer’s block, or to leave

messages on a public surface

(similar to a household message

board). Since there is a limited

number of words to work with,

“magnetic poets” must find

creative substitutions and unique

arrangements to convey meaning.

the p5 giant magnetic poetry wall works as a time-killer or a creative tool.

p5

5 Senses 33

Outside Front View

The circular pattern used on P3,

represents taste by mimicking the

shape of the mints provided.

Outer Side Looking In (Facing Page)

The use of intensifying color directs

people to the elevator by creating

a glowing effect without the extra

monthly cost of lighting.

5 Senses 35

Inside Looking Out (Facing Page)

Ceilings will carry the color theme

throughout the space without the

need to entirely paint the walls.

Inside Front View

The patterns will continue

throughout the inside of the lobby,

leading up to the two central walls.

5 Senses 37

p5 Elevator

P6look

5 Senses 39

Mirrors have been called the

aspirin of feng shui; with proper

placement, they can dramatically

shift the flow of energy in any

given space. Mirrors also bring a

sense of refreshment and calm and

can also be used for the obvious

and more practical uses.lookp6

the p6 level has a “Perspective Mirror” which hangs centrally. When turned, it creates both natural and distorted reflections.

5 Senses 41

Outer Side Looking In (Facing Page)

The use of intensifying color directs

people to the elevator by creating

a glowing effect without the extra

monthly cost of lighting.

Outside Front View

The circular pattern used on P3,

represents taste by mimicking the

shape of the mints provided.

5 Senses 43

Inside Looking Out (Facing Page)

Ceilings will carry the color theme

throughout the space without the

need to entirely paint the walls.

Inside Front View

The patterns will continue

throughout the inside of the lobby,

leading up to the two central walls.

5 Senses 45

p5 Elevator

looklisten

5 Senses 47

Soothing music like classical, for

instance, is known to reduce

stress and anxiety. One hospital

study even found that heart

patients received the same anti-

anxiety benefits from listening

to 30 minutes of classical music

as they did from taking the drug

Valium. In 2004 in London, England,

the British Transport Police

piped classical music into London

Underground stations in some

of the area’s most dangerous

neighborhoods. After playing the

music for six months: Robberies

were cut by 33 percent.

looklistenon p7, minimal traffic noise can be heard while classical music creates a confident and upbeat mood.

p7

5 Senses 49

Outside Front View

The circular pattern used on P3,

represents taste by mimicking the

shape of the mints provided.

Outer Side Looking In (Facing Page)

The use of intensifying color directs

people to the elevator by creating

a glowing effect without the extra

monthly cost of lighting.

5 Senses 51

Inside Looking Out (Facing Page)

Ceilings will carry the color theme

throughout the space without the

need to entirely paint the walls.

Inside Front View

The patterns will continue

throughout the inside of the lobby,

leading up to the two central walls.

5 Senses 53

p5 Elevator

Studio 495 is a graphic design development venture of the Savannah College of Art and Design that cultivates and promotes the work of talented SCAD students. An innovative concept for an educational institution, Studio 495 uses traditional and digital tools for practical problem solving and create work that will be produced for a consumer market.

5 Senses 55