58 Soho OS - NOAH SF 2012

Presenter: Ron Daniel Founder & CEO

Founded

Head Count

Offices

Lead investors

V1.0 Launched

User Base

Daily Growth

Who are we?2010

46

San Francisco & Tel Aviv

Mangrove Capital & Morgenthaler Ventures

December 2011

Over 800,000 Businesses, mostly in the US

over 1,000 new businesses join every day

There is a massive untapped market 500,000,000 Micro businesses worldwide are looking for the simple way to manage their business online, for free. 30,000,000 of them are in the US only.

In a world where economy of scale makes a difference

See how >

We provide the simplest B2C management environment on the web, for free.

Hi, go a head and try it now www.SohoOS.com

And,while seems like everyone are after the next big B2B solution,

>

Hi, go a head and try it now www.SohoOS.com

Network effect

This is why our users love us... (a survey answered by over 1,300 random users, May 2012)

0%

10%

20%

30%

40%

Q2 11 Q3 11 Q4 11 Q1 12 Q2 12

Organic growth out of avarage daily growth

And recommend us to their friends

Happy users = more free users

It's also why our user base growth accelerates

0

100000

200000

300000

400000

500000

600000

700000

800000

900000

01/11 03/11 05/11 07/11 09/11 11/11 01/12 03/12 05/12

Registered Business Users Active Business Users

0%

25%

50%

75%

100%

month 1 month 2 month 3 month 4 month 5

January February March April

April 04th new version impact

And why our users stick with us Cohort - active users over time

• 51% of the active users are producing invoices

• 45% of the active users are managing their contacts

• 41% of the active users are managing their inventory

• 67% of the the active users publish edited business leads pages

So, what do our "C" users use us for?

More on our users >

Sell your web service directly to

800,000 businesses Join us.

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

March April May June*

users joined in Feb march april may June*

Premium services: Our users get more value over time Accumulative number of people got to the payment page

As we still optimize our offering and payment pages, reaching an actual payment page is a strong indicator of intention to buy.

The longer they stay, more likely

they would like to Pay for premium

Scaling value over time

Phase 1: Answering the user's immediate pains.

Free invoicing, simple management

Phase 2: Helping the user to capitalize new

practices. Leads generations, 3rd party services

Phase 3: Becoming the user's full Eco system.

Leads, clients, partners and management on same data base

Unique Industry Know-How Core Investment Banking Competence

Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!

100% focused on Internet companies, covering over 25 sub-verticals in this highly complex industry - 15+ years active coverage of leading European

Internet companies and investors Deep understanding of industry dynamics and

thinking of industry leaders Ability to add value beyond banking advice

- Facilitates overall process and minimizes management distraction

The NOAH team has 25+ years of media investment banking experience - Routine execution of M&A and financing

transactions with sizes of several billion euros The team has been working together closely for 7

years (including 6 years at Lehman Brothers) 8 successfully completed NOAH Advisors

transactions underline successful transfer of competencies to the Internet sector

NOAH Advisors is globally very well connected and has direct access to virtually all key players in the industry - Knowledge of and strong relationships with

potential buyers’ key decision makers - Coverage of over 500 companies and 4,000

individuals - Proactively finds and unlocks attractive

investment opportunities for leading investors (e.g. Bigpoint)

Annual NOAH Conference

The NOAH team are entrepreneurs and focused on growing the business and establishing a reputation for excellence

Full commitment to deliver top quality results in short time frames

Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results

NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique

Marco Rodzynek

Managing Director and Founder

Yoram Wijngaarde

Director

Jan Brandes

Director

Contact Details [email protected] UK Mobile: +44 77 85 330 330 Swiss Mobile: + 41 79958 1512

Contact Details [email protected] UK Mobile: +44 79 17 084 784

Contact Details [email protected] German Mobile: +49 174 2010 984

The NOAH Advisors Core Team

Selected Completed NOAH Transactions

July 2011

April 2011 April 2011

December 2009 April 2009

Advisor to EnGrande

Sale of a majority stake in

to

have acquired a majority stake in

for $350m from

Exclusive Advisor to Summit Partners and TA Associates

Advisor to Yatego

Sale of a majority stake in

to

Advisor to Softonic

Partial sale of

to

Valuing Softonic at €175m

Advisor to Fotolia

$80m partial sale of

to

May 2012

150 million growth equity investment from

for a 50% stake alongside Fotolia’s Founders and

Additional $150 million senior debt financing Total $300 million investment

Financial Advisor to Fotolia and its Shareholders

November 2011

Sale of a majority stake in

to Quants Financial Services AG

Exclusive Financial Advisor to grupfoni and its Shareholders

April 2012

Sale of a 100%-stake in

to

Financial Advisor to Toprural and its Shareholders

The conference will again take place at Old Billingsgate in London Registration will open in early 2012 For updates, please check: www.noah-conference.com

Introduction to the NOAH Conference Overview of the NOAH Conference 2011

NOAH ‘12 on 6-7 November – Save the Date

The NOAH Conference is an annual Internet event taking place once a year in London, focused on top management from Internet start-ups to global media companies as well as senior investment professionals

NOAH’s goal is to create a marketplace for the European Internet eco-system to discuss key trends, generate business and facilitate investment transactions

Over the past 3 years numerous high-profile speakers presented at NOAH, including over 100 CEOs

The NOAH Conference was founded in 2009 by Marco Rodzynek and is organised by the NOAH Advisors team with sponsorship from some of the world’s leading financial investors

NOAH ‘11 took place on 9-10 November 2011 at Old Billingsgate in London

Fantastic line-up of 90 speakers from 20 countries in keynotes, presentations and panels over 2 full days

1,150 attendees from 35 countries – 57% from Internet companies, 26% from investors, 15% from corporates (media companies, advisors, PR and recruiting) and 2% press representatives from leading on- and offline publications

NOAH party with additional guests from London and a great live band on the evening of the first day

Extremely positive feedback from numerous attendees, on twitter and in the press

Event Sponsors

Conference Program

Selected Conference Impressions

Summary Overview

Strategic Sponsors