Vermont Bar Association Seminar Materials 57 th Mid-Year Meeting Social Media Marketing for Attorneys in Just 2 Hours a Month March 21, 2014 Hilton Burlington, VT Faculty: George Aspland
Vermont Bar Association Seminar Materials
57th Mid-Year Meeting
Social Media Marketing for Attorneys in Just 2 Hours a Month
March 21, 2014 Hilton Burlington, VT
Faculty:
George Aspland
Vermont Bar Association
57th Mid-Year Meeting
March 20 & 21, 2014
Social Media Marketing for Attorneys in Just 2 Hours a Month
Speaker Information
George Aspland is founder and President of eVision.
eVision, has been helping clients grow their businesses for over 15 years by increasing
awareness and targeted traffic to their web sites and social venues while improving the
ability of their web sites to convert visitors into inquiries, signups, leads, and sales.
Mr. Aspland speaks regularly on the subject of Search Engine Marketing and is a
regular contributor to Search Engine Land (http://searchengineland.com/author/george-
aspland) the industry’s leading online publication for the latest search news, research
and analysis, commentary and expert advice and PubCon Social Media and Search
Marketing Conferences (http://www.pubcon.com/). He wrote one of the industrys early
books the subject, The Guide to Search Engine Marketing, a step by step guide to
search engine marketing used by organizations who wish to optimize their own web
sites. He also writes a periodic online marketing newsletter which is sent to webmasters
and marketing executives around the world.
CONFIDENTIAL © Copyright 2014 eVision, LLC
Social Media Marketing for Attorneys
in 2 Hours a Month eVisionLaw.com
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Social Media
• People submit or bookmark (tag), share, rate, or comment on content: such as Facebook, twitter, YouTube, LinkedIn, some blogs
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Social Media Marketing Goals at Basic Level –
As Little as 1-2 posts a month on 2-3+ Social Venues
• Help increase organic visibility • Helps build awareness of you and your firm • Can help dominate Page 1 (more later) • MAY help increase incoming links to your
site, helping search rankings • Facilitates communication with vendors, job
seekers, some clients etc.
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What to Announce • New services, technology etc • Key personnel changes. New partners • Charity • Facilities changes • Events • Awards & Recognition for firm or attorneys • New testimonials • Press Releases • Mention news about an area of law • Mention useful articles from others
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The Process
• Use 2 to 5 social venues like Google+, LinkedIn, Facebook, YouTube
• Put lengthy content on one venue, announce on the others
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What Social Venues Should You Use?
• Some to choose from – A Blog – LinkedIn Company Page – Google+ – Facebook – YouTube – Twitter
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Charity Example
• Initial Announcement on blog, and/or press release, and/or Google+
Example charity press release posted on prweb.com
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Charity Example
LinkedIn: Paste URL in update field
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Charity Example
LinkedIn creates description which you can edit
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Charity Example
Replace URL with a note or delete the URL
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Charity Example
Google+: Paste URL in update field
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Charity Example
Google creates description
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Charity Example
Replace URL with a note or delete the URL. Then choose which “Circles” should see the update
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Charity Example
Twitter Only 140 characters Some social media tools will automatically shorten URL’s We use bitly.com
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Do Your Announcements Manually!
• Automated announcements usually not ideal
• Timing often not ideal
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Build up Social Connections
• Takes just few minutes each time you log in on most social venues
• Add links to your social venues in email signatures
• Add links to your social venues on your web site
• Cross Link Social Venues
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Think Twice About Too Many Updates.
• It’s not about quantity • Too many updates can annoy
your human connections • Beyond a basic level it’s about
Engagement (sharing, linking to, reviewing, commenting etc)…More later
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Dominate The Search Results
on Page 1!
Social Results
Also: Local PPC News
Images Video
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A Higher Level of Social Media Marketing Takes A Strategy
• Usually a Content Strategy is needed • High quality useful or interesting content
that is Engaged with. • Social Engagement = linking to content,
sharing, bookmarking, rating etc • Can help increase awareness, build
reputation, generate new business leads
CONFIDENTIAL © Copyright 2014 eVision, LLC
Presented by George Aspland
www.eVisionSEM.com
888 576 5115