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(SBU)
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1980 1989 MAXXIS*Copyright
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Maxxis (MAXXIS)(CHENG SHIN)*Copyright
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5.1 YouTube
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5.1.1 (Strategy Position)(competitive positioning)(Herms)*Copyright
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*Copyright
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Porter Porter(1998)HBR1.2.3.
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1.Porter(Variety-Based Positioning)HTC*Copyright
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2.Porter(Needs-Based Positioning)Head & Shoulders*Copyright
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3.Porter(Access-Based Positioning)
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Strategy in Action --VIZIOVIZIOVIZIOVIZIO*Copyright
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VIZIOVIZIOVIZIOVIZIOLGLGVIZIOVIZIOVIZIO
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5.2.1 (Cost Leadership)
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*Copyright
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UNIQLO
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5.2.2 (Differentiation)
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PorterPorter
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5.2.3
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5.2.4 PorterMass Customization*Copyright
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Strategic in Action --85C85C3202485C85C85C
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5.3 (Strategic Business Units)SBUSBU(G.E.)*Copyright
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SBUSBUSBUSBUSBUSBU*Copyright
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SBUSBU
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core competence)SBU1990(HBR)core competence)*Copyright
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SBUHBRSBU
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SBU ()SBUSBU
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5.4
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S*Copyright
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()*Copyright
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5.4.2
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Wii*Copyright
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*Copyright
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*Copyright
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5.5.1 Geoffrey Moore(1991)Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers ()*Copyright
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(competitive chasm)
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5.5.2 *Copyright
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*Copyright
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LV
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KMC200370%1. KMC1977KMC
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2. KMC1984KMC85ShimanoKMC1989*Copyright
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3. KMC2000KMCKMC*Copyright
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