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55798534 DPI and NI in Mobile Networks

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    The Key Role of DPI and Network

    Intelligence in Mobile NetworksMarch 16th, 2011

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    Agenda

    Overview of Network Intelligence and the Network Intelligence(NI) Alliance

    Erik Larsson, Chairman of the NI Alliance

    The New DPI: Challenges & Opportunities In The LTE Era,including findings from a recent Heavy Reading white paper

    Graham Finnie, Chief Analyst, Heavy Reading

    Case study of solutions based on DPI and Network Intelligence

    Sunil Laroiya, Senior Product Manager, CommProve

    Conclusion and Q&A

    2

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    Network Traffic Visibility (Network Intelligence)

    is Crucial for Everyday Activities

    Optimizing Mobile services

    Financial transactions

    IPTV viewing

    Networks

    Etc. Monetizing

    Market research

    Telecom services

    Etc.

    Protecting Protecting countries against criminals Protecting PCs and enterprises against

    hackers

    Etc.

    3

    NetworkIntelligence

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    The Network Intelligence Value Chain

    4

    Traffic capture and processing

    Traffic decoding and

    extraction of metadata

    Solutions & software based

    on Network Intelligence

    The Internet:

    a giant, dynamic database!

    NetworkIntelligenceVa

    lueChain

    Solutions leveraging NI arebuilt on technology providedby specialized vendors whoeach play a critical role in avalue chain from packet

    processing, to traffic decoding,to complete solutions

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    The Network Intelligence Value Chain

    5

    Traffic capture and processing

    Traffic decoding and

    extraction of metadata

    Solutions & software based

    on Network Intelligence

    The Internet:

    a giant, dynamic database!

    High-speed packet capture and processing,

    processing platforms and systems

    Software and probes focusing on traffic parsing

    and extraction of communications metadata

    Solutions for cyber security, subscriber analytics,network optimization, service assurance, etc.

    Software for testing and data analysis

    NetworkIntelligenceVa

    lueChain

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    The Network Intelligence (NI) Alliance

    6

    Traffic capture and processing

    Traffic decoding and

    extraction of metadata

    Solutions & software based

    on Network Intelligence

    The Internet:

    a giant, dynamic database!

    NetworkIntelligenceVa

    lueChain

    The objective is to double the numberof members within the next 12 months

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    NI Alliance Objectives & Activities

    Objectives

    Create closer working relationships between NI Alliance members to

    better serve customer needs

    Educate the market on the role and importance of network intelligence

    Activities

    Joint marketing & communication (e.g. events, Webinars, WPs)

    Technical integration between NI Alliance members (e.g. Catalyst)

    Promotion of standards to facilitate NI adoption (e.g. IPFIX)

    7

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    Agenda

    Overview of Network Intelligence and the Network Intelligence(NI) Alliance

    Erik Larsson, Chairman of the NI Alliance

    The New DPI: Challenges & Opportunities In The LTE Era,including findings from a recent Heavy Reading white paper

    Graham Finnie, Chief Analyst, Heavy Reading

    Case study of solutions based on DPI and Network Intelligence

    Sunil Laroiya, Senior Product Manager, CommProve

    Conclusion and Q&A

    8

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    The New DPI: Challenges &

    Opportunities In The LTE Era

    [email protected]

    www.heavyreading.com

    mailto:[email protected]://www.heavyreading.com/http://www.heavyreading.com/mailto:[email protected]
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    eNodeB

    MME

    Internet

    SAE-GW

    S-GW P-GW

    HSS PCRFSGSN

    RNC

    3G

    2G

    Non

    3GPPeNodeB

    X2

    S1-U

    S1-MME

    S4

    S11

    Policy In The Context of 4G

    EPC defined in 3GPP

    TS23.401 and TS23.402 Replaces GPRS corenetwork with flatter all-IPnetwork

    PCRF is effectively an

    essential element, notstrictly part of EPC butrequired to give dynamiccontrol over bandwidth,charging and network

    usage Packet Data Network

    Gateway (P-GW) is a keynode for policyenforcement

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    Release 8 Policy Control & Charging

    AF

    SPRH-PCRFV-PCRF

    BBERF PCEF

    OFCS

    OCS

    Gxx

    Roaming, FMC

    S9

    Rx

    Gx

    Sp

    Gy

    Gz

    Data plane

    Control Plane

    3GPP Network,

    Home Network

    Non-3GPP Network,

    Visited Network

    Key: AF: Application

    Function; H-PCRF: HomePolicy Charging & Rules

    Function; V-PCRF:

    Visited Policy Charging &

    Rules Function; SPR:

    Subscriber Profile

    Repository; BBERF:Bearer Binding & Event

    Reporting Function;

    PCEF: Policy Charging

    Enforcement Function;

    OCS: Online Charging

    System; OFCS: Offline

    Charging System

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    Locating DPI In The PCC Architecture

    AF

    SPRH-PCRFV-PCRF

    BBERF PCEF

    OFCS

    OCS

    Gxx

    S9

    Rx

    Gx

    Sp

    Gy

    Gz

    Data plane

    Control Plane

    3GPP Network,

    Home Network

    Non-3GPP Network,

    Visited Network

    DPI

    DPIDPI

    Serving

    GatewayPacket Gateway

    E.g. P-CSCF

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    Intelligence & Analytics Is NowCentral To Telco Thinking

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Enable us to understand subscriber behavior

    and create profiles

    Improve our ability to meter and charge

    customers for service features

    Improve quality and depth of network traffic

    and applications reportings

    Enable us to offer tiered or customized services

    Enable us to apply fair use management

    techniques

    Percentage of Respondents

    On a scale of 1 to 5, with 5 being "critically important" and 1 being "not

    important at all," please rate the following catalysts in your company's decisionto deploy its policy management infrastructure.

    5 (Critical) 4(Important) 3 2 1

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    The Need To Know

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    Subscribers Rule

    Question: Which of the following statements best represents your companys viewabout its planned use of policy management solutions?

    68%

    32%

    Our long-term goal is to

    apply most policies at

    the level of individual

    subscribers

    Many policies willcontinue to be applied at

    a general level or to

    applications that are

    running on the network.

    15

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    Smart Networks: A To Do List Apply yield management techniques to maximize efficient use of

    resources

    Gain an ever-deeper understanding of what customers are doing, inreal time where necessary

    Allow customers to apply theirown filters to their broadband services(charge me only for this; prevent my children doing this, etc)

    Warn customers about threats/problems, and offer solutions

    Enable users (consumers) to control non-flat-rate expenditure in real

    time (inform/warn; deploy real-time device meters; offer alternatives) Anticipate customer needs and offer services related to patterns of

    use (analogous to targeted Web destination advertising and e-commerce recommendation engines)

    Enable enterprises to direct services and applications at relevant

    customers (those who are in a specific location, using a specificdevice, on a network with these characteristics etc)

    Enable developers to refine and target services more effectively,based on detailed (anonymized) subscriber behaviour and usageprofiling.

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    Use Case: Service Optimization Based OnCustomer Value And Usage Patterns

    Identify services that Platinum tier customer A values, taking

    the guesswork out of this process When key parameters for these services e.g., gaming-- fall

    below threshold, provide priority access to these services

    Other possible actions: Shift the customer on to an alternative network infrastructure (e.g. to a

    WiFi network) when available, to improve gaming service performance Alert operator when the customer stops using applications of knownvalue, and take appropriate action

    Alert operator to significant changes in the customers application usepatterns that might be a trigger for an upgrade offer

    Alert operator when an unknown/new device is utilized by the customer

    Allow the service provider to offer related services from third partypartners, based on patterns of use among similar customers

    Same capabilities could used to automate 0.facebook.comtype services

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    Technology Implications, 1

    An up to date view of Internet applications protocol

    signaturesan area of continual and accelerating change The latest heuristic and behavioral tools for packet flow

    analysis to identify disguised or encrypted traffic

    Detailed insight into content (e.g. not just identify P2P, butidentify specific types of P2P content in order to filter good

    from bad content) User/service behavioral analysis to refine the performance

    of services and service offers

    Ability to extract more information from Web sessions (set-

    up time, duration, device etc), sometimes calledmetadata, to improve customer experience, meet legaldata retention requirements, and so on

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    Technology Implications, 2

    More broadband service customers, with ultimately all mobilecustomers becoming broadband customers

    Greater proportion of customers to whom DPI-based policyenforcement must be appliedin the LTE era, in fact, this islikely to mean all customers

    More customers accessing Internet services, generating aneed for more intelligent handling of traffic

    More traffic per customer as a result of the transition to LTE

    More applications and services per customer

    More powerful devices with new capabilities such as multi-tasking, HD video handling, etc

    More policy & DPI decisions/transactions per customer

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    Build Or Buy: Whats Right For TEMs?

    Is the value of this capability rising for our customers? Do we need these capabilities for strategic reasons?

    Is this adjacent to our existing skill-sets?

    Do we have the core skills in-house to add this?

    Is this domain evolving rapidly? Will the cost of insourcing exceed the cost of outsourcing?

    Can we easily acquire and retain these capabilities fromreliable suppliers?

    Can we easily integrate a third party product into oursolution?

    Can we still differentiate ourselves if we buy this capabilityin from a third party?

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    Why Outsourcing Is Likely ToIncrease

    Market and technology development cycles are bothspeeding up requiring continual upgrades and shorterrelease cycles in this area

    There is a requirement for a wider set of capabilitiesthan hitherto to meet overall customer goals,demanding more specialized IT skills and straininginternal capabilities

    Internal cost and resource constraints are increasingfor TEMs as competition intensifies

    The existence of a flourishing supplier ecosystem andstandardized approaches to hardware design alloweasier integration of third party technologies

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    Summary

    DPI will be a key technology underpinning thetransition to LTE and all-IP mobile networks

    This transition will also increase the need for abetter understanding of traffic, applications andsubscribers

    This expanded role will put great pressure onexisting DPI engines, making outsourcing tospecialists more attractive

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    Agenda

    Overview of Network Intelligence and the Network Intelligence(NI) Alliance

    Erik Larsson, Chairman of the NI Alliance

    The New DPI: Challenges & Opportunities In The LTE Era,including findings from a recent Heavy Reading white paper

    Graham Finnie, Chief Analyst, Heavy Reading

    Case study of solutions based on DPI and Network Intelligence

    Sunil Laroiya, Senior Product Manager, CommProve

    Conclusion and Q&A

    23

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    What we do CommProve is a leading vendor of advanced solutions for real-time monitoring and

    management of 2G, 3G and 4G wireless networks

    With these solutions CommProve help operators manage networks for maximum profit. With theBCN concept (see later) network quality, and customer satisfaction can be tuned for maximumprofit

    Our products Mobile Broadband: Visualize data services across network interfaces (RAN, Access, Core),

    applications per user, network resources per user and application. Increase effective networkcapacity up to 100% through intelligent monitoring. Increase data services revenues

    Subscriber: Customer experience management, location,call and data statistics and QoE for each user

    Device: Handset usage patterns and QoE, ideal forsoft launches and smart phone verification

    Roamer: Directly visualize roaming revenue at risk,address each issue proactively, substantially increaseroaming revenue. Also visualize interconnect andoutbound roamer statistics

    Network / RAN: RAN, Access and Core Network:End-to-end statistics and trouble shooting, correlation ofcore, access and radio, call tracing

    Who Are CommProve?

    24

    Company

    Logo

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    The Business/Customer/Network (BCN) Concept

    KPI

    CS

    EBIT

    Proceduremessages/Calltracing

    xDRs

    KPIs

    KQMs

    Network quality

    Profit

    Translation

    Feedback loop

    Physical and customer

    parameters

    Financial

    parameters

    s

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    Case Study:

    Challenge Management of explosion in data traffic

    Optimize use of scarce mobile broadband resources

    Ensure full insight into customer satisfaction as resources per user are

    tuned

    Know who your users are, where they are, what applications they useand what their experience is using your network

    26

    Company

    Logo

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    Case Study Mobile Broadband

    --

    1. Mobile Broadband application shows a who, what,

    where view of network usage

    2. With integrated Customer Experience Management

    capability the solution provides critical view ofnetwork resource usage by user and handset types

    All steps needed to assess packet services are

    available

    for inspection in real-time and for customer care

    3. Packet service performance can be broken down by

    cell/service area in order to know how each network

    element is contributing to packet service performance

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    Case Study More Details

    -

    -

    1. Network user complains aboutpoor throughput during a particular

    time period

    2. Customer Experience

    Management investigation (entry of

    customer phone number) was

    performed looking into particular

    time period of the problem

    Analysis showed that handset was

    not using the proper serving cell.Performance affected by interference

    Unexpected used cell that is

    positioned on the top of a hill

    Location of user. Can be tracked

    real-time and historically

    What applications are used?

    Technical Details:

    1. Monitoring of Gn and Iups

    interfaces correlation across

    interfaces

    2. Throughput at Gn interface of

    2.5 Gbit/sec

    3. Access to historical XDRs back to

    4 weeks (generally would

    depend uniquely on storage

    sizing)

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    Agenda

    Overview of Network Intelligence and the Network Intelligence(NI) Alliance

    Erik Larsson, Chairman of the NI Alliance

    The New DPI: Challenges & Opportunities In The LTE Era,including findings from a recent Heavy Reading white paper

    Graham Finnie, Chief Analyst, Heavy Reading

    Case study of solutions based on DPI and Network Intelligence

    Sunil Laroiya, Senior Product Manager, CommProve

    Conclusion and Q&A

    29

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    Thank you