5.5.15

Protecting Your Brand: Privacy,

Risk and Compliance

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Our Speakers Phil Mennie is author of "Social Media Risk and Governance: Managing Enterprise Risk". He is PwC's Social Media Risk and Governance leader, helping his clients harness the power of social media through good governance and risk management. His expertise stems from experience using web technology to better manage financial and operational data. He has led engagements across a broad range of industries, including banking and finance, where he led the development of a secure web-based payment system and a large scale customer-facing web application to capture trade data. @philmennie

Eric Berkowitz is VP Solutions Engineering at Tracx. Eric has spent the past 8 years building and scaling businesses in social, mobile, and real-time markets. He has developed an expertise in the implementation of technology and service offerings for social media monitoring, analytics, and engagement needs. Eric has an accomplished track record of empowering clients to leverage social media intelligence for strategic and creative business solutions. With experience in client service, sales, and product management roles, Eric has a unique perspective on the ways emerging technologies are ushering in a new age of socialconsumers and enterprises. @tracx

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

Joanna Belbey. As Social Media and Compliance Specialist for Actiance, Inc, Joanna Belbey helps regulated firms use social media effectively while complying with industry rules and regulations. Joanna is a contributor to Forbes.com and is an enthusiastic user of social media (follow her on Twitter @belbey). Joanna joined Actiance after running a financial services compliance training firm for several years. Prior to that, she led content development, marketing strategy and delivery for as many as 350 financial services compliance educational programs per year at FINRA (Financial Industry Regulatory Authority) for 6 years. @belbey

Proprietary and Confidential

BIG DATA…BIG RISK?

No firewalls, Real-Time, Public,

Algorithmic

Laws

Process

People

Data

Privacy, Human Error, Hacking

Compliance, Governance, Permission,

Approval, Collaboration

Legal / Industry regulations,

Geographic / Cultural Norms

Proprietary and Confidential

SOFTWARE TO THE RESCUE?

People ProcessData

Governance

Teams

Permissions

Viewing Rights

Public vs. Private

Metadata

Geography

Storage

Engagement

Publishing

Collaboration

Reporting

Proprietary and Confidential

BUYER’S GUIDE TO COMPLIANCE

CURATIONCapable of removing unwanted data through algorithmic and manual processes while automatically flagging and escalating potential risks.

PEOPLE-FOCUSED Manages the human elements of social, enabling employees with the proper roles, permissions, workflows, rights and permissions.

FLEXIBILE AND CUSTOMIZABLETechnology adapts to the specific needs of your organization while accommodating the evolution of legal / regulatory standards over time.

8

Wikis

Public Instant

Messaging

IndustryNetworks

WebUnified

Communication

Future

Social NetworksCollaboration

Constantly changing new channels that

your employees

use to communicate.

@belbey #SMTLive

9

Leads to Several Challenges

• Complexity• Adoption• ROI

Enablement

• Feature Control • Data Leakage• Incoming

Threats

Security

• Regulations• Corporate

Policies• Legal Hold

Governance

@belbey #SMTLive

10

Regulators Are All On The Same Page

@belbey #SMTLive

11

• Social media is subject to the same rules that apply to traditional media

• Establish documented policies and procedures

• Disclosures

• Supervision

• Training, attestations, reports

What Are Regulators Looking For?

@Belbey #SMTLive

PwC

Social media risk

Risk Factors

Financial

Operational

Regulatory / Compliance

Information Security

Reputational

PwC

Social Media Governance

SocialMedia Policy

SocialGovernance Framework

SocialResilienceand Crisis

Management

Regulatory/Compliance

SocialStrategy

PolicyAwareness

and Training

Data Privacy and Control

Social media governance

Thank you

This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in thispublication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not acceptor assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.

© 2015 PricewaterhouseCoopers LLP. All rights reserved. In this document, "PwC" refers to the UK member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.

Phil Mennie

Social media risk and governance leader

[email protected]

linkedin.com/in/philmennie

@philmennie

#SMTLive

Our Speakers Phil Mennie is author of "Social Media Risk and Governance: Managing Enterprise Risk". He is PwC's Social Media Risk and Governance leader, helping his clients harness the power of social media through good governance and risk management. His expertise stems from experience using web technology to better manage financial and operational data. He has led engagements across a broad range of industries, including banking and finance, where he led the development of a secure web-based payment system and a large scale customer-facing web application to capture trade data. @philmennie

Eric Berkowitz is VP Solutions Engineering at Tracx. Eric has spent the past 8 years building and scaling businesses in social, mobile, and real-time markets. He has developed an expertise in the implementation of technology and service offerings for social media monitoring, analytics, and engagement needs. Eric has an accomplished track record of empowering clients to leverage social media intelligence for strategic and creative business solutions. With experience in client service, sales, and product management roles, Eric has a unique perspective on the ways emerging technologies are ushering in a new age of socialconsumers and enterprises. @tracx

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

Joanna Belbey. As Social Media and Compliance Specialist for Actiance, Inc, Joanna Belbey helps regulated firms use social media effectively while complying with industry rules and regulations. Joanna is a contributor to Forbes.com and is an enthusiastic user of social media. Joanna joined Actiance after running a financial services compliance training firm for several years. Prior to that, she led content development, marketing strategy and delivery for as many as 350 financial services compliance educational programs per year at FINRA (Financial Industry Regulatory Authority). @belbey

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