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INTRODUCTION
Human Resources Management
A Theoretical framework
The Human Resources Management (HRM) function includes a
variety of activities, and key among them is deciding what staffing
needs you have and whether to use independent contractors or hire
employees to fill these needs, recruiting and training the best
employees, ensuring they are high performers, dealing with
performance issues, and ensuring your personnel and management
practices conform to various regulations. ctivities also include
managing your approach to employee benefits and compensation,
employee records and personnel policies. !sually small businesses
(for"profit or nonprofit) have to carry out these activities themselves
because they can#t yet afford part" or full"time help. However, they
should always ensure that employees have "" and are aware of ""
personnel policies which conform to current regulations. These policies
are often in the form of employee manuals, which all employees have.
$ote that some people distinguish a difference between HRM (a
ma%or management activity) and HR& (Human Resource &evelopment,
a profession). Those people might include HRM in HR&, e'plaining that
HR& includes the broader range of activities to develop personnel
inside of organiations, including, e.g., career development, training,organiation development, etc.
There is a long"standing argument about where HR"related
functions should be organied into large organiations, e.g., should HR
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be in the *rganiation &evelopment department or the other way
around+
The HRM function and HR& profession have undergone
tremendous change over the past -"- years. Many years ago, large
organiations looked to the /ersonnel &epartment, mostly to manage
the paperwork around hiring and paying people. More recently,
organiations consider the HR &epartment as playing a ma%or role in
staffing, training and helping to manage people so that people and the
organiation are performing at ma'imum capability in a highly fulfilling
manner.
fter you have invested considerable time and money recruiting
and training your employees, you must now determine how to make
sure those valuable employees are productive and get them to remain
loyal to your firm. Retention of employees is essential to maintain
client relationships and keep recruiting and training costs in line.
0osing an e'perienced employee almost always results in significant
costs to your firm. The keys to employee satisfaction and retention are
founded on strong leadership and sound management practices. 1f you
can master these arts, you should have happy, loyal employees and
clients, resulting in growth, profits and personal gratification. This
article will discuss key factors in motivating and retaining good people.
Operating Sstems
The foundation of an efficient and effective workplace is the
structure, discipline and consistency provided by well"conceived
systematic operating methods. 2orld"class companies like &isney,
Mc&onalds and Rit 3arleton all have well defined operating methods.
policies and procedures (/4/) manual is critical to ensure that
employees understand what is e'pected of them and know how they
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should handle the myriad of duties and responsibilities in the day"to"
day operation of the office. The /4/ manual spells out how you would
like things done in your office and your e'pectations for the behavior
of your employees. s your operation grows larger, the system
becomes more important because your ability to oversee and
communicate directly and fre5uently with each employee becomes
more difficult. 2ritten operating systems are absolutely essential when
you e'pand to more than one office location.
Training
/re"work training should include a review of your policies andprocedures, with special emphasis on the most important sub%ects.
(6ach employee should receive a personal copy of your /4/ Manual to
read before coming to the training class.) 1n addition to training in your
policies and procedures, customer service and marketing should be
covered at length. 7pecial emphasis should be placed on your
corporate culture. $ew employees need more training than priors, but
all employees should receive training each year. $ew employees
should also have several days of on"the"%ob training with the office
manager or e'perienced employees before beginning their position8
and they should not be left on their own in the office until they are
e'perienced enough to feel confident. Many of the frustrations
employees feel on the %ob""as well as most errors and client problems""
are due to inade5uate training. 3omprehensive training will make your
life as a manager much easier, and your employees and clients will be
happier.
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Tool
6mployee costs constitute the greatest e'pense in any service
business. $ot giving your employees ade5uate tools to do the %ob is
penny wise and pound foolish. 3omputersneed not be state"of"the"art,
but they do need to be fast and reliable enough to minimie down time
and reduce employee and client frustration. 1f your office is not
operating with a 0ocal rea $etwork (0$), you should set one up
without delay. 0$ manages printer sharing and centralies client
files for easy computer cross"checking, e"filing., and report writing.
3opiers should be reliable and fast, with automatic feed, and ample
supplies always on hand. fa'is no longer a costly lu'ury for most
offices, but a necessity. 1nternet access is almost as important as the
phone for effective communication and is becoming more essential for
research. &on#t forget to provide the little things, like reliable staplers,
staple removers, scissors, pens, post"its, business card holders, etc. n
appointment book, a Rolode' (or software address book), and
reference books and resources should also be provided. 3omfortable,
functional officefurniture and ade5uate shelving and storage are also
essential. &on#t forget aids for employees with special needs, such as
under"desk computer drawers and keyboard 4 mouse cushions. t
/eoples 1ncome Ta', we use checklists of office furnishings, e5uipment
and supplies used to take inventory and re5uest missing or shortage
items. ttention to detail and providing ade5uate tools to do the %ob
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will eliminate a key source of employee frustration and increase
employee productivity and satisfaction.
Office atmosphere
How your employees feel about their %obs is greatly influenced by
your office atmosphere. 6'travagance is not necessary, but the office
should be attractively decorated and a pleasant place to work. 0ittle
things like a fresh coat of paint and a wallpaper border make a big
difference. stereo (with ceiling speakers) tuned to a soft neutral
music enhances the office atmosphere and creates an illusion of
privacy. &on9t neglect the back room and the rest room. 2e pay asmuch attention to decorating and appointing our rest rooms as we do
our client reception areas. 2e also provide a microwave and
refrigerator for the back room of every office and, space permitting, a
table and chairs where our associates can eat. The impression you
make on your employees is %ust as important as the image you pro%ect
to your clients. :eeping the office clean and uncluttered re5uires the
cooperation of all employees, and you should insist that every
employee pitches in to help. However, you should regularly hire
contractors for heavy cleaning (e.g., carpet, windows and restroom).
;our employees9 attitudes are affected by their physical work
environment8 make sure it is positive-"-?
as determined by management) of the increase in preta' profits over
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the prior year. /eoples 1ncome Ta' has a @idelity A->k plan through its
membership with the !.7. 3hamber of 3ommerce that permits all year"
round and seasonal employees to participate, and the company makes
? contributions.
7ome of /eoples9 seasonal ta' associates who work part"time
during the off"season providing client service and teaching an income
ta' school work enough hours to 5ualify for the company9s group
health insurance plan. Broup life and disability insurance and other
benefits can be obtained through professional associations. 6ven if the
employee pays the full premium, group rates tend to be lower than
individual coverage. Broup discounts for products and services areoften e'tended to employees through professional associations and
company membership in the local 3hamber of 3ommerce. /eoples
1ncome Ta', as a small employer, was able to become a member of the
Cirginia 3redit !nion, making all of /eoples9 employees eligible for the
benefits of credit union membership. /eoples also provides paid time
off for its associates to volunteer for company approved charitable
activities such as providing free ta' service for welfare"to"work
program participants and residents of homeless and battered women
shelters. =e creative. 0ittle perks, like buying pia for the staff of the
office on the busiest days of the work week, help to make your
employees appreciate their %obs. =e creative-"-?) will raise the bar for your weaker
people. The goal is to encourage behaviors that build your business
and recognie your people for practicing those behaviors as often as
possible.
Communication
0ack of effective communication from management is usually the
greatest cause for employee dissatisfaction and premature departure.
The best managers listen to and communication fre5uently with all
employees8 and they make it easy for employees to tell them about
problems and concerns. 3ommunication should include training, group
and individual meetings and, most important, daily discussions
between you and your employees. The larger your organiation
becomes, the more difficult it is to keep in touch with all of your
employees, especially if you have multiple offices. ;et, as themanager, you must make the time to regularly talk with everyone. 6"
mail is a good communication vehicle, but the phone is more personal8
and neither can replace face"to"face meetings. /ublishing employee
newsletters is a good way for larger organiations to enhance
communication. n 1ntranet can also be an effective internal
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communication vehicle. :eep communication simple, provide ade5uate
information and provide e'amples for clarity. 7how your trust in your
people and make them feel included by sharing with them financial
and other company inside information. Management can make much
better decisions by getting input from front"line employees. 1f your
people know that their voices are heard and they feel like they are part
of the decision making process, they will be much happier, loyal and
more likely to support new ideas and programs.
"mpowerment
6ngage your employees in decision"making8 give them theauthority to act in the best interests of the company. /rovide training
in resolving client problems and then trust them to make the right
decisions. Bive your people some time to think and plan by building in
some slack through ade5uate staffing and by providing clerical
support. &on9t criticie employee9 mistakes8 instead celebrate honest
mistakes. Recognie that making decisions naturally results in making
mistakes because no one is perfect. 1f you criticie honest mistakes,
your people will stop making decisions. @ailure is also *:, because it is
a normal part of the road to success. $othing is more gratifying than to
see your people develop the skills and confidence to act independently
and to make sound decisions that are in the best interests of the
company and your clients.
#ea$ership
Much has been written about leadership and you should take the
time whenever the opportunity arises to read ideas on how to be a
more effective leader. Here are ten basic keysF (>) 1ntegrityF always tell
the truth and always keep your promise, even if it hurts to do so. ()
TrustF ;ou must first demonstrate your trust in people by making
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yourself vulnerable before you can e'pect them to place their trust in
you. () RespectF 1f you really don9t care about your people they will
sense your lack of concern and will not have respect for you. (A)
@airnessF Treat all employees fairly and e5ually (including family
members) regardless of your personal feelings. (G) CisionF To be a true
leader, you must have an unfaltering vision, be able to communicate it
to your people, and get them to understand and share in your
e'citement for the vision. () *ptimismF ;ou must always be positive
and confident that the company will succeed8 but you should also be
realistic. (I) &ecisiveF leader must make decisions and stick with
them as long as they make sense. 3onsensus is not always better than
an individual decision, particularly in a crisis situation. Remember, the
buck stops with you< Trust your intuition. 1ntuition draws upon your
e'perience, stored knowledge and information you may not even
realie you have in your head. (J) 6'ampleF ;ou must practice what
you preach or you will have little credibility. (K) TeamworkF 1nsist on
mutual respect, courtesy and cooperation among your people. This
fundamental attitude was crucial in shaping our nation and is also
essential to build your company. (>-) uthorityF Remember that
authority is not vested in your position as the boss. uthority resides
with the people who report to you and they have the power grant it to
you or not.
Ha%ing &un
/eople like to work in an environment that is en%oyable8 they can
get burned out if the work environment is totally serious and strictly
business. Breat companies like 7outhwest irlines have come up with
creative ways for employees to have fun. 1 think every manager should
read the bestseller book, NUTS!, =y 7outhwest chairman, Herb
:elleher. 1f you9re not naturally good at getting people to have fun,
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designate a key employee to assume this role. friend, Hugh
Boldthorpe, who is a top e'ecutive with *wens and Minor of Richmond,
Cirginia, has adopted (and had printed on his business cards) his
official %ob title asF Head 3heerleader.
Motivating and keeping employees re5uires effective
management practices and strong leadership skills. good operating
system and ade5uate training are essential. ;our people need the
proper tools and support to do the %ob. performance"based
compensation plan should be designed very carefully to ensure that
your employees are encouraged to help build the business and are
rewarded for their contributions, and provide as many e'tra benefits aspossible. 7creening new employment prospects to insure they fit in
and buy into your culture will prevent future problems. 6mployment
agreements are a must and should be reviewed by and e'plained to
new hires. valuable pro%ect is to identify the " greatest frustrations
of your employees and your clients and devise ways to eliminate these
irritations. 6mployees should be trusted, included and empowered to
make decisions and act autonomously. They also need to be part of a
harmonious team working for the mutual benefit of the clients, the
company and themselves.
Concepts Relate$ to 'erformance Appraisal
Sstem
TA#"NT MANA("M"NT
Talent management is a professionalterm that gained popularity
in the late >KK-s. 1t refers to the process of developing and fostering
new workers through on boarding, developing and keeping current
workers and attracting highly skilled workers at other companies to
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come work for your company. Talent management in this conte't does
not refer to the management of entertainers.
3ompanies that are engaged in talent management (human
capital management) are strategic and deliberate in how they source,
attract, select, train, develop, promote, and move employees through
the organiation. This term also incorporates how companies drive
performance at the individual level (performance management).
The term talent management means different things to different
people. To some it is about the management of high"worth individuals
or Dthe talentedE whilst to others it is about how talent is managed
generally L i.e. on the assumption that all people have talent which
should be identified and liberated.
This term is usually associated with competency"based human
resource management practices. Talent management decisions are
often driven by a set of organiational core competencies as well as
position"specific competencies. The competency set may include
knowledge, skills, e'perience, and personal traits (demonstrated
through defined behaviors).
*lder competency models might also contain attributes that
rarely predict success (e.g. education, tenure, and diversity factors
that are illegal to consider in many countries).
1n the late >KK-s, technology companies engaged in a war for talent9.
O)*ecti%es+
To identify, nurture, groom and motivate talented M37
(management carder staff).
3areer and succession planning to build in"house pool of talent
(grow your own timber) for our future needs of H*&9s and BMs.
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&etermine talent strength (numbers) and 5uality (competencies),
future re5uirements and ideal Dorganiational structureE, identify
gaps and take actions.
Competiti%e a$%antage+
6mbrace a talent mindset.
3raft a winning employee value proposition.
Rebuild your recruiting strategy.
2eave development into your organiation.
&ifferentiate and affirm your people.
#imitations+
Retention rates in marketing are a problem. 1t was suggested to
consider the leadership issues, careful selection, increased
motivation and performance incentives.
"M'#O,"" IN-O#-"M"NT
Definition+ 6mployee involvement is creating an environment in
which people have an impact on decisions and actions that affect their
%obs.
6mployee involvement is not the goal nor is it a tool, as practiced
in many organiations. Rather, it is a management and leadership
philosophy about how people are most enabled to contribute to
continuous improvement and the ongoing success of their work
organiation.
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My bias, from working with people for A-N years, is to involve
people as much as possible in all aspects of work decisions and
planning. This involvement increases ownership and commitment,
retains your best employees, and fosters an environment in which
people choose to be motivated and contributing.
How to involve employees in decisionmaking and continuous
improvement activities is the strategic aspect of involvement and can
include such methods as suggestion systems, manufacturing cells,
work teams, continuous improvement meetings, :aien (continuous
improvement) events, corrective action processes, and periodic
discussions with the supervisor.
1ntrinsic to most employee involvement processes is training in
team effectiveness, communication, and problem solving8 the
development of reward and recognition systems8 and fre5uently, the
sharing of gains made through employee involvement efforts.
"mploee In%ol%ement Mo$el
@or people and organiations who desire a model to apply, the best
1 have discovered was developed from work by Tannenbaum and
7chmidt (>KGJ) and 7adler (>KI-).
Tell+ the supervisor makes the decision and announces it to
staff. The supervisor provides complete direction.
Sell+ the supervisor makes the decision and then attempts togain commitment from staff by DsellingE the positive aspects of
the decision.
Consult+ the supervisor invites input into a decision while
retaining authority to make the final decision herself.
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.oin+the supervisor invites employees to make the decision with
the supervisor. The supervisor considers her voice e5ual in the
decision process.
To round out the model, 1 add the followingF
Delegate+
The supervisor turns the decision over to another party.
6mployee involvement consists of those practices which are initiated
principally by management and are designed to increase the employee
information about, and commitment to the organiation fostering trust.
1nvolvement assumes recognition that employees have great untapped
potential which can be used to the organiations advantage by
securing commitment of the employees to the success of the
organiation.
The action plan+
6mployee involvement focus in on correcting the balance
towards an employee contributing also his brain powers in terms of
ideas and initiative for improvement in the areas of his workO his
responsibilities and not only his brains. The concept is application to
workers, staffs and managers alike.
O)*ecti%e+
Helping employees to contribute better on their %obs.
@aster and higher 5uality of problem resolution.
3ompanies gaining better competitive edge.
6mployees gaining greater %ob satisfaction, %oy and pride in
work.
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6mployees displaying greater identification with changes in
policies, practices, systems, structures and work methods.
INDUSTRIA# R"#ATIONS
The term industrial relation in practice has come to mean
primarily the relations between the management and the unions in an
industrial enterprise. 1t ought to include Demployee relationsE,
irrespective of whether a union e'ists in a particular unit or not.
2e all know that unions came into being, since for ages an
individual employee has tented to be e'ploited by the employer. To be
sure, most of us in 1ndia are even today partners in this process of
e'ploitation. The reference is to the institution of domestic servants,
whether we look at their wages, at their working hours or their health
care and so on.
The same is by and large for labors employed on construction
pro%ects or on farms. 1t must therefore be accepted that the trade
unions does serve a social purpose through the practice of collective
bargaining.
1t never pays to delay or postpone a constructive confrontation
to demand performance be it in the volume or 5uality of the output.
#aw an$ penalties
0egislation, acts, regulations, standards, codes of practice,prosecutions, enforceable undertakings, fines, improvement and
prohibition notices
Rights an$ o)ligations
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;our rights as a consumer, worker, employer, manufacturer,
2H7*8 manage your risks8 meet your obligations
/orkplace inci$ents an$ inspections
$otify of an incident, in an emergency, inspections, inspectors9
role, workers9 compensation
Training0 licenses an$ registrations
ccreditation, training providers, tickets, licenses, plant
registrations, seminars, educational tools, apprenticeships and
traineeships
/orkers1 compensation an$ reha)ilitation2orkers9 compensation and rehabilitation legislation, rights and
obligations, other %urisdictions, claiming workers9 compensation and
rehabilitation
'u)lications an$ forms
Reports, research, newsletters, submissions, conference papers,
codes and standards, forms, blites, audits, sub%ect inde' "P
M"NTORIN(
More than ever before, organiations, large and small, are looking
outside traditional mentoring paradigms to raise the bar on the
practice of mentoring by creating a mentoring culture.
mentoring culture continuously focuses on building the mentoring
capacity, competence, and capability of the organiation. mentoring
culture encourages the practice of mentoring e'cellence by
continuouslyF
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creating readiness for mentoring within the organiation,
facilitating multiple mentoring opportunities, and
=uilding in support mechanisms to ensure individual and
organiational mentoring success.
1n a mentoring culture, eight hallmarks build on and strengthen
each other. ll are present, at least to some degree8 however they
manifest themselves differently depending on the organiation9s
previous success with mentoring.
The "ight Hallmarks of a Mentoring Culture
ccountability. ccountability enhances performance and produces
long"lasting results. 1t re5uires shared intention, responsibility and
ownership, a commitment to action and consistency of practice.
ccountability also involves very specific tasksF
""setting goals,
""clarifying e'pectations,
""defining roles and responsibilities,
""monitoring progress and measuring results,
""gathering feedback, and
""formulating action goals.
lignment. lignment focuses on the consistency of mentoring
practices within an institution9s culture. 1t builds on the assumption
that a cultural fit already e'ists between mentoring and the
organiation and that mentoring initiatives are also are tied to goalslarger than %ust initiating a program. 2hen mentoring is aligned
within the culture, it is part of its &$. shared understanding and
vocabulary of mentoring practice e'ists that fits naturally with the
organiation9s values, practices, mission, and goals.
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3ommunication. 3ommunication is fundamental to achieving
mentoring e'cellence and positive mentoring results. 1ts effects are
far"reaching8 it increases trust, strengthens relationships, and helps
align organiations. 1t creates value, visibility and demand for
mentoring. 1t is also the catalyst for developing mentoring
readiness, generating learning opportunities, and providing
mentoring support within an organiation.
Calue and Cisibility. 7haring personal mentoring stories, role
modeling, reward, recognition, and celebration are high leverage
activities that create and sustain value and visibility. 0eaders who
talk about formative mentoring e'perience, share best practices,
and promote and support mentoring by their own e'ample add to
the value proposition for mentoring.
COMMUNICATION
3ommunication is one of the toughest issues in organiations.
6ffective communication re5uires four components interworking
perfectly for Dshared meaning,E my favorite definition of
communication.
The individual sending the message must present the message
clearly and in detail, and radiate integrity and authenticity.
The person receiving the message must decide to listen, ask
5uestions for clarity, and trust the sender of the message.
The delivery method chosen must suit the circumstances and the
needs of both the sender and the receiver.
The content of the message has to resonate and connect, on some
level, with the already"held beliefs of the receiver.
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2ith all of this going on in a communication, 1 think it9s a wonder that
organiations ever do it well.
3hange management practitioners have provided a broad range of
suggestions about how to communicate well during any organiational
changes.
#"AD"RSHI' AND MANA("M"NT
0eaders of organiations, especially people with high level titles
and ownership positions, establish and maintain the level of comfort
that other employees e'perience when they are asked to speak up. 1n
most organiations, the willingness of employees, even managers, to
speak up in disagreement with the higher level person is appallingly
bad. 2hy is this so+ 1s it because people lack personal and professional
courage at work+ *r, are they too beholden to these e'ecutives for
their %ob+
1n any case, it is the leader who establishes the tone and the
work environment in which people chooses L or chooses not L to
e'ercise personal courage and freedom of e'pression. 1f the leader has
traditionally proved to be genuinely open to comments and criticism,
people are willing to agree, disagree, and e'press opinions.
The good leader, who wants to take advantage of the
e'perience, knowledge, and thoughtfulness of talented staff,
remembers this. The good leader is aware of their power to encourage
or stifle opinions and debate. They use this power to genuinely
appreciate and encourage input, debate, and differing opinions.
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.O! D"SCRI'TION
6ffectively developed, %ob descriptions are communication tools
that are significant in your organiation9s success. /oorly written %ob
descriptions, on the other hand, add to workplace confusion, hurt
communication, and make people feel as if they don9t know what is
e'pected from them.
Qob descriptions are written statements that describe the duties,
responsibilities, re5uired 5ualifications, and reporting relationships of a
particular %ob. Qob descriptions are based on ob%ective information
obtained through %ob analysis, an understanding of the competencies
and skills re5uired to accomplish needed tasks, and the needs of the
organiation to produce work.
Qob descriptions clearly identify and spell out the responsibilities
of a specific %ob. Qob descriptions also include information about
working conditions, tools8 e5uipment used knowledge and skills
needed, and relationships with other positions.
7till uncertain about the value of %ob descriptions+ 3onsider
these tips about employee %ob descriptions.
'ositi%es a)out .o) Descriptions
Qob descriptions provide an opportunity to clearly communicate
your company direction and they tell the employee where he or she
fits inside of the big picture.
2hether you9re a small business or a large, multi"site
organiation, well"written %ob descriptions will help you align employee
direction.
lignment of the people you employ with your goals, vision, and
mission spells success for your organiation. s a leader, you assure
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the interfunctioning of all the different positions and roles needed to
get the %ob done for the customer.
Qob descriptions set clear e'pectations for what you e'pect from
people.
ccording to @erdinand @ournies in WhyDont Employees Do What
Theyre Supposed to Do and What to Do about It0 this is the first
place to look if people aren9t doing what you want them to do. He says
you need to make certain that they clearly understand your
e'pectations. This understanding starts with the %ob description.
Qob descriptions help you cover all your legal bases.
2hether you9re recruiting new employees or posting %obs for
internal applicants, %ob descriptions tell the candidate e'actly what you
want in your selected person.
3lear %ob descriptions can help you select your preferred
candidates and address the issues and 5uestions of those people who
were not selected.
2ell"written %ob descriptions help organiation employees, who
must work with the person hired, understand the boundaries of the
person9s responsibilities.
/eople who have been involved in the hiring process are more
likely to support the success of the new employee or promoted
coworker. &eveloping %ob descriptions is an easy way to involve people
in your organiation9s success
23
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SNA' SHORT
Date of "sta)lishment >KA
Re%enue >KJ.G ( !7& in Millions )Market Cap >KK-.IA--IG ( Rs. in Millions )Corporate A$$ress Bat $o >G,0akhmpur,Taluka
&indori$ashik"A-, Maharashtrawww.everestind.com
Management Details Chairperson " C 7omaniMD" Manish 7anghiDirectors" C 7omani, ditya Cikram7omani, mitabh &as Mundhra, =havna B&oshi, =0 Taparia, M 0 Bupta, M 0 $arula,Manish 7anghi, Mohanlal =handari, $eera%
:ohli, 7andeep Qunnarkar, ; 7rinivasa Rao!usiness Operation 3ement 4 3onstruction Materials!ackgroun$ 6verest 1ndustries (610) is one of 1ndia9s
fastest growing building solutionscompany. @ounded in >KA, this companyis one of the most respected andrenowned business entities in 1ndia, andhas dominated the market ever since. 610provides the world"class building solutionsto meet construction re5uirements, in the1ndustrial, commercial and residential
sectors. Historically, this company hasprovide&inancials Total Income " Rs. >-J.JGA Million
( year ending Mar ->)Net 'rofit" Rs. GA.KKI Million ( yearending Mar ->)
Compan Secretar $eera% :ohli!ankers &=7 =ank, :otak Mahindra =ankAu$itors
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COM'AN, HISTOR,
6verest 1ndustries (610) is one of 1ndia9s fastest growing building
solutions company. @ounded in >KA, this company is one of the mostrespected and renowned business entities in 1ndia, and has dominated
the market ever since. 610 provides the world"class building solutions
to meet construction re5uirements, in the 1ndustrial, commercial and
residential sectors. Historically, this company has provided rural
shelters by making corrugated roofing sheets available to farmers at a
competitive price.
The company is poised to capitalie on the opportunities in rural 1ndia
w here various housing and infrastructure initiatives are envisaged by
the Bovernment. Today, this company offers a complete range of
building solutions which includes ceilings, w alls, flooring, cladding,
doors, roofing and pre"engineered steel buildings. These are produced
at 6verest#s state"of"the"art with 17*F >A--- certified manufacturing
facilities at =hagwanpur, :ymore, $ashik, 3oimbatore, :olkata and
Roorkee. 2ith over --- retail points spread across the nation
together with the strength of over >JG highly 5ualified and
e'perienced engineers, designers and technicians, 6verest provides
you building solutions that successfully meet the highest standards of
5uality and durability.
fter successfully catering to the 1ndian market, 610 has widened its
horions in the international arena. 2ith consistent e'ports to 6urope,
frica, ustralia and sia, this company is all set to scale new heights
and establish a strong foundation in the global market. =anking on its
IG years of e'perience and highly sophisticated technology, it assures
that all its products live up to its promise of strength, speed and
safety.
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'ro$uct $etails
Roofing solutions9 business w ill be one billion s5uare meters of roofing
in 1ndia. 1t9s roofing solutions include 6verest 3 roofing and 6verest hi"
tech, 6verest roof light and metal roofing 6verest roofing, which is fiber
cement corrugated roofing sheets, is being used e'tensively
throughout the country for factories, power plants, stadiums, schools,
urban and rural houses, to name a few . 6verest Hi"Tech is a high
impact resistance non"asbestos corrugated modern roofing system.
6verest rooflight "another high 5uality polycarbonate roofing sheet and
6verest metal roofing are available in Balvalume (bare and colored),
prepainted galvanied iron. 6verest also offers a standing seam profile
w hich ensures the use of large length sheets without end laps.
'lants $etails+
=hagwanpur 6verest 1ndustries has established a green field, ultra"
modern manufacturing unit, spread over an area of > acres at
=hagwanpur, (Haridwar district), Roorkee (!ttrakhand) . The plant
manufactures the following products " roofing sheets, 6verest @ibre
cement boards, pre engineered steel buildings and smart steel
buildings. This plant has an installed capacity of G-,--- tonnes of fibre
cement boards, A-, --- metric tonns of steel fabrication products and
>"lakh tonnes of roofing products per annum. :ymore plant established
in >KA, in :atni, Madhya /radesh is the first plant in 1ndia that w as
setup to manufacture fiber"cement roofing 7heets and accessories.
:olkata plant established in >KJ, this is second plant of 6verest that w
as setup to manufacture fiber"cement roofing sheets and accessories.
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$ashik 0akhmapur plant 2orks established in the year >KKA"KG, is
about G kms. away from holy city of $ashik. This plant has advanced
manufacturing facility for manufacturing 3 corrugated roofing sheets,
flat boards, compressed boards, and solid wall panels. This plant w as
the first unit to manufacture $on"asbestos roofing sheet and @lat
boards in 1ndia.
/odanur plant 2orks established in the year >KG is about >- kms.
way from south 1ndian industrial tow n of 3oimbatore and is w ell
connected by road and rail. This plant commenced production in >KG
with manual corrugation of 3 sheets and other molded goods, and
over the years, it gradually transformed itself into a modernied plant,
with vacuum corrugation. Today, /2 had two lines for manufacturing
3 corrugated roofing sheets of 3=7 and 3T7 profiles, and non"
asbestos roofing (hitech) sheets and *MB accessories. The hitech
products are manufactured adapting the H1// technology (high impact
polypropylene) with its uni5ue feature of inherent fle'ibility and
ensures safety for the roofers.
Awar$s17O17* K-->F---
17O17* >A-->F--A
&evelopment of Breen =elt
Rain 2ater Harvesting
6ffluent Treatment /lant for >--? recycling of process effluents
7ew age Treatment /lant for treatment of 3anteen wastes O &omestics
waste6nergy 3onservation
Cermiculture /lant
M7 F 17O17*"K-->F---
6M7"17O17* >A-->
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2", "3"CUTI-"S
S4No Name Designation
> C 7omani 3hairman
Manish 7anghi Managing &irector
$eera% :ohli 3ompany 7ecretary
A M 0 Bupta Cice 3hairman
=0 Taparia dditional &irector
G =havna B &oshi dditional &irector
I ; 7rinivasa Rao 6'ecutive &irector " *perations
JMohanlal =handari
1ndependent $on"6'ecutive
&irector
K 7andeep Qunnarkar1ndependent $on"6'ecutive&irector
>- M 0 $arula1ndependent $on"6'ecutive&irector
>> mitabh &as Mundhra1ndependent $on"6'ecutive&irector
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COM'"TITORS
Compan
Sales
5Rs4Million6
Curre
nt'rice
'7"
Ratio
Market
Cap45Rs4Million6
89:/eek
High7#ow
!ltratech
3ement->IAK.A-
>J.G
G">.-J .G G>-IA-.J
-O>A-
G
mbu%a
3ementKJ>.J- >IG.- >. .J- I>G.GK >GO>AJ
33 >>GIK.->-A-.K
-
>.AG >J.AK >KGAA.>A>AGAOK>
7hree 3ement GJ-.A-AA.K
G">.J >G.JK >G-K.
G>-OA>
7amruddhi
3ementAK-.- G>.-- -.-- .-A >-.- GGOG>J
The Ramco
3ementsJ-J.-- >I-.KG"-.>G >I.K A-J-.JI KO>
3hettinad
3ement3orp-GKK.-- I-K.GG -.-- >K.I> I>-A.>->-IOI>
3entury
Te'tile 41ndGKKG.- J.J- -.KJ -.-- A-. AI-O>KG
=irla
3orporation-K.GK -.IG >. K. >IIJ.KJ AO>K>
=inani 3ement -IJ.>> K-.G- -.-- G.I >I-J.A KIOJ>
1ndia 3ements AGKI-.G GG.>-".-J .G >KG.GA KGOA
/rism 3ement AIJA.I- I.>-"-.I -.-- >A-.K GIO
Q: 3ement K>>K.J >JK.- -.A >>.- >I. I-O>AJ
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ndhra
3ements$ G.G"A.GG -.-- >GA-.KJ >-OA
&almia =harat
7ugar
KKKJ.G- >G.G"-.G -.-- >A.A -O>
7hree
&igvi%ay3eme
nt
J.A J.K"-.>> -.-- >J.GA >IOI
Cisaka 1nds. K>AJ.- IG.G">.>J G.>- >->.K >AO
&eccan
3ementsGIA.K- >A.A-"A.KI -.-- >>G>.A -GO>G
7aurashtra
3ementAJ.>J >.J- >.J A.GG J-.-> AO>
$30 1ndustries AI-.K- -.K-">.A -.-- I-.>K AO>I
/anyam
3ement4Mine
ra
>-.- A.G-"A.J .JJ J-.II AO
Bu%. 7idhee
3ementAAGI.>> >G.-">.I .G GAA.AJ IOJ
:akatiya
3emen 7ugar>KJ.J- J.- -.-I .- G-.KG K-O-
=urnpur
3ementJI.- J.-A .-J >.>K G.I >>O
7hiva 3ement GI.-A .>"-.A -.GG A>.KI GO
!daipur
3ement 2orks-.-- A.>G">.A I.>> A>G.JG -O-
7ahyadri A-II.I G.I-".G> K.A A>.G J>O>
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1ndustries
n%ani
/ortland 3em.I>.GA >I.K- -.-- -.-- K.>I AO>
:alyanpur
3ements>K-A.- >.- -.-- -.-- II.G> >O>
=heema
3ements>KG. K.-"A.KG -.-- GG.>I OG
=arak 3ement >-JJ.J G.I- A.A- -.-- >.> >-OG
Cardhman
3oncrete
A-.JA >I.-- -.-- -.-- >>. >JO>
R33 3ements -.K -.GG -.-- -.-- >>G.> >O>I
:eshav
3ementK>.KI >J.K- G.-- .A K.JG AO>>
Roofit
1ndustriesGAI.-- A.- -.-- -.-- I.GG -O-
R"-I"/ O& #IT"RATUR"
&letcher C0 'erformance appraisal an$ management0
No%em)er ;0 9
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terms of the nature of appraisal and the conte't in which it operates.
The former is considered in terms of contemporary thinking on the
content of appraisal (conte'tual performance, goal orientation and self
awareness) and the process of appraisal (appraiserLappraisee
interaction, and multi"source feedback). The discussion of the conte't
of appraisal concentrates on cultural differences and the impact of new
technology.
(regor H4 Do))ins0 'erformance Appraisal as "ffecti%e
Management or Dea$l Management Disease0 =>>KJ), are contrasted. Two
studies are reported that investigate two specific 5uestions that arise
from a broader view of the appraisal process. Results indicate that
managers and subordinates believe thattypical poor performance has
different causes and that actualproductivity levels far outweigh person
or system sources ofperformancevariance in appraisal %udgments.
(regor H4 Do))ins0 A Contingenc Approach to Appraisal
Satisfaction0 =>>
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Talor Co?0 Differential 'erformance Appraisal Criteria0
=>@ + /erformance appraisal ratings of >G first"level managers were
analyed to investigate the degree to which the criteria used to
evaluate the overall %ob performance of black managers differs from
that used to evaluate white managers. The performance appraisal form
included items that measured both the social behavior dimension and
taskOgoal accomplishment dimension of %ob performance. The appraisal
ratings of both groups on each dimension were correlated with
measures of overall %ob performance and promot ability. Results
indicated that social behavior factors are more highly correlated with
the overall %ob performance of black ratees than for white ratees.
1mplications of these resultsfor both black managers and organiations
are discussed.
Da%i$ A4 /al$man0 're$ictors of "mploee 'references for
Multirater an$ (roup:!ase$ 'erformance Appraisal0 =>>B+This
study conceptualies and measures user preferences for -"degree
appraisals and group"level performance management (/M). !sers are
defined as either recipients of /M processes or those whose %ob it is to
administer the process. spectsof individual users, their work design,
and current appraisal
conte't were used to predict preferences. Twostudies were conducted involving data collection in a large 3anadian
telecommunications conglomerate and a department of the 3anadian
government, respectively. /redictors e'plained significant amounts of
variance in userpreferences, especially those pertaining to group"level
/M. /ractical implications are suggested with regard to collecting and
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using user preferences. 1n addition, suggestions for future research are
offered concerning the need to e'amine a broad range of users in
different organiational settings and to measureactual system design
features and their effectiveness.
Dennis /4 Organ0 A Restatement of the Satisfaction:
'erformance Hpothesis0 =>@@+ This article reviews recent
evidence in support of *rgan9s (>KII) argument that satisfaction more
generally correlates with organiational prosocial or citienship"type
behaviors than with traditionalproductivity or in"role performance. n
attempt is then made to interpret %ust what it is in satisfaction
measures that providesthis correlation, leading to the suggestion that
fairness cognitions comprise the ma%or factor. 1mplications of this
interpretation for theory, research, and management practice are
offered.
R"S"RCH M"THODO#O(,
Nee$ of the stu$+
The study concentrates on the HR affairs of the company. 1t
involves the study of performance standards of the employees of
6verest 0td..
This study has been carried out in order to learn the /erformance
ppraisal 7ystem of Roofing/vt. 0td8 to know what strategies are being
implied and how far they are effective.
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O)*ecti%es of the stu$+
To analye and apply performance appraisal strategies to
improve the performance of the individual employees.
To know about the re5uirements of the employees.
To know the best performance appraisal strategy of the
company.
1mprove the performance of the employees and there by
improving the overall performance of the company, by providing
suggestions if any.
To verify the standard of Roofingwhen compared to other paper
industries present in the market.
Scope of stu$+
1t is a systematic procedure of collecting information in order to
analye and verify a phenomenon.
The collection of information has been done through two ma%or
sourcesF
>. /rimary &ata.
. 7econdary &ata.
'rimar Data+
1t is the information collected directly without anyreference. 1n this study, it is gathered through interviews with
various employees, human resource officers and other concerned
people. 7ome of the information were verified and supplemented
through personal observation.
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Secon$ar Data+
The 7econdary data was collected from already
published sources such as pamphlets, annual reports, various
%ournals and internal records. The data collection includesF
3ollection of re5uired data from annual report of Q:. /apers
0td.
Reference from te'tbooks and %ournals relating to the paper
industry in 1ndia.
nnual reports of the company.
'resentation of the stu$+
Chapter I+ This chapter deals with the history and the global
prospective of the /aper industry. 1t also tells us about the other
important world markets for paper and the future prospects in
these markets.
1t also tells us about the various concepts that are
related to performance appraisal strategies.
Chapter II+ This chapter deals with the methodology of the
study along with the needs, ob%ectives and limitations of the
study.
This chapter also deals with how the survey was
carried out by taking the primary data and the secondary data,
that is by carrying out a survey and also taking the findings of
other surveys and documents into account.
1t talks about the need and ob%ective of the study
that is to find out how the company is faring in regard to its
performance. 1t also finds out the limitations that 1 encountered
during the period of study.
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Chapter III+ This chapter deals with the profile of the company.
1t gives a brief history of the company. 1t goes on to talk about
the progress and also the innovations and technological progress
that the company has e'celled in papers over the years. 1t tells
us about the 5uality legacy of the company, in the end it talks
about the uni5ue performance appraisal strategy of the company
and a few of the products that the company sells.
Chapter I-+This chapter deals with the analysis of the survey
that 1 had conducted during the period of my study. The survey
tries to find out various aspects like the satisfaction of the
employees, performance of the employees, awareness in the
organiation, performance appraisal strategies used by the
company and various other aspects.
Chapter -+This chapter includes the summary of the pro%ect. 1t
also includes my findings and suggestions and conclusions
during my pro%ect period.
#imitations of the stu$+
The study is focused on a very general level rather than a full
scale detailed report.
The study does not get information from an in depth prospective.
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The study is not necessarily the solution to the problem that
e'ists.
There were a lot of breaks and hindrances while the study took
place.
The feedback given by recipients is not necessarily right.
DATA ANALYSIS AND INTERPRETATION
4= Duration for which the respon$ent has )een
working in "%erest #t$4
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This 5uestion was asked to the employees working in 6C6R67T 0T&.
to find out the duration for which they have been working in the
organiation, based upon which we can know if the employees are
satisfied with their %ob in the company or not.
Ta)le =+Duration of work perio$ in "-"R"ST #TD4
'articulars No4 of respon$ents 'ercentage of
respon$ents-"> yrs ?
>"G yrs GG?
G">- yrs >G G?
>-N yrs >- >I?Total < =
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49 "?tent of satisfaction in setting goals7o)*ecti%es
in the )eginning of the ear4
This 5uestion was asked to the employees of 6C6R67T 0T&. to find outthe e'tent of satisfaction of the employees in setting goalsOob%ectives
in the beginning of the year to know if they are being given
opportunities to e'press their views.
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Ta)le 9+ "?tent of satisfaction
'articulars No4 of respon$ents 'ercentage of
respon$entsCery satisfied J ?
7atisfied >J -?&issatisfied A I?
Total < =
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respon$ents
Bood A I-?
verage >J -?
=ad - -?
Total < =
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Ta)le ;+ 'A strategies are fair or not4
'articulars No4 of respon$ents 'ercentage of
respon$ents;es A JA?
$o >?
3an9t say - -?
Total < = percent of the respondents say
that the /erformance ppraisal strategies are not fair and ob%ective.
$one of the respondents are there who can9t say anything.
48 It is necessar to appraise an emploee4
This 5uestion was asked to the employees to know how important it is
to appraise an employee.
Ta)le 8+ Necessit to appraise an emploee4
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'articulars No4 of respon$ents 'ercentage of
respon$ents;es - >--?
$o - -?
Total < =
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Ta)le + Clarit in what is e?pecte$ from the emploee4
'articulars No4 of respon$ents 'ercentage of
respon$ents;es - >--?
$o - -?
Total < =
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Ta)le B+ &ee$)ack is gi%en to MCS4
'articulars No4 of respon$ents 'ercentage of
respon$ents;es I ?
$o J?
Total < =
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Ta)le @+ Suggestions an$ inno%ations are rewar$e$4
'articulars No4 of respon$ents 'ercentage of
respon$ents;es > G?
$o K G?
Total < =
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This 5uestion was asked to the employees to know if the employees9
problems are dealt well by their supervisors so that their morale
increases and they are satisfied with their %ob.
Ta)le >+ Super%isors share an emploee1s personal concern4
'articulars No4 of respon$ents 'ercentage of
respon$ents;es A I?
$o >I J?
Total < =
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Ta)le =G?
3an9t say ?
Total < =
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This 5uestion was asked to the employees to know the e'tent of
satisfaction in interdepartmental teamwork based on which their
effectiveness in work can be known.
Ta)le ==+ Satisfaction in inter $epartmental team work4
'articulars No4 of respon$ents 'ercentage of
respon$entsCery satisfied >I J?
7atisfied - G-?
&issatisfied > ?
Total < =
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This 5uestion was asked to the employees to know how far the training
and development programme is helping the employees to learn
and work better.
Ta)le =9+
'articulars No4 of respon$ents 'ercentage of
respon$entsTo great e'tent > ?
To some e'tent A I-?
To very little e'tent G J?
Total < =
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This 5uestion was asked to the employees to know the e'tent of use of
performance appraisal system in %ob rotation.
Ta)le =E+
'articulars No4 of respon$ents 'ercentage of
respon$entsMostly I >?
/artially G JJ?
$il - -?
Total < =
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This 5uestion was asked to the employees to know how far the
performance appraisal system is actually helping them in their work.
Ta)le =;+
'articulars No4 of respon$ents 'ercentage of
respon$ents3ompletely K G?
/artially > G?
Total < =
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Ta)le =8+
'articulars No4 of respon$ents 'ercentage of
respon$ents7trongly agree > ?
gree G GJ?&isagree K >G?7trongly disagree G?
Total < =) /resence of a firmly implemented career plan" good sense of
growth.
) High proportion of routine work" during training and immediately
after.
) *rganiation climate"
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2ell analyed goals are set.
Bood and effective performance appraisal strategies applied.
ll the strategies are fair and ob%ective. The employees are well aware of what is e'pected of them.
/roper feedback is not given to the management cadre staff.
7uggestions and innovations are not rewarded.
7upervisors are patient with the employees9 problems.
Bood performance leads to annual increments and promotions.
Training and development programs are not very effective and
helpful.
The purpose of /erformance ppraisal 7ystem followed in the
company is fulfilled.
SU(("STIONS
6'tensive of the %ob training.
@ree hand in decision making.
@ocused %ob responsibility.
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Transparent career planning of all officers.
Bive tangible advantages.
6'emplary rewards should be given for uni5ue achievements of
the employees. 1nformal were calling as and when they need.
Biving chance in decision making.
Reward for employee work.
/roper interactions with seniors.
6ffective training and development programs should be held.
/roper feedback should be given to the management cadre staff
at fi'ed time periods.
7uggestions and innovations should be encouraged.
/erformance appraisal system should be e'tensively used in %ob
rotation.
!p gradation of basic 5ualification of all workers to be taken in
future based on their performance.
1mprove competency of the workers.
The company should concentrate more on individual
development.
CONC#USION
Chapter I+ This chapter gives us insight into the world Human
Resource Management in general and talks about all the related topics
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which effect the Human Resource Management in myriad ways. 1t also
gives us proper introduction and definitions of Human Resource
Management.
This chapter includes the review of literature of performance
appraisal. 1t also includes the various articles which are referred for the
accomplishment of the pro%ect.
Chapter II+ This chapter deals with Methodology of the study and also
its needs and ob%ective of the study.
1t deals with how the survey was carried out by taking the
primary data and secondary data that is by carrying out survey and
also taking the finding of other surveys and document into account.
1t talks about the needs and ob%ective of the study to find out
how the company is faring in and around its region and how it can
improve its retention strategies. 1t also find out the limitation that 1
encountered during the period of study.
Chapter III+This chapter deals with the /rofile of the company it tells
us the history of the company, it goes on to talk about the progress
and all innovations and technological progress that the company has
made over the years, it also talks about how the company has e'celled
in retaining its employees over the years, it tells us about the 5uality
legacy of the company, it gives us an insight about the top
management of the company, it end it talks about the uni5ue retaining
strategies of the company and few of the products that the company
sells.
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Chapter I-+This 3hapter deals with the analysis of the survey that 1
had conducted during the period of my study. This survey tries to find
out how the performance appraisal strategies effects the employees in
the organiation.
!I!#O(RA'H,
!ooks+
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&onald 0. :irkpatrick, --, Improving Employee Performance
through Appraisal and Coaching.
Richard Rudman, --, Performance Planning and Revie
Roger 6. Herman, >KKI, The Process of e"celling, oak Hill press.
/. 7ubba Rao, --, Essentials of #uman Resource $anagement
and Industrial Relations, Himalaya /ublishing House.
.ournals+
Bitam Qournal of Management.
Qournal of *ccupational and 6nvironmental medicine.
1ndian Qournal of 7ocial 2ork.
1ndian Qournal of Human Resource.
/e)sites -isite$+
www.%korg.in
www.google.com
www.answers.com
www.wikipedia.org
U"STIONNAIR"
uestionnaire on 'erformance Appraisal for
appraisees an$ appraisers (Tick your choice)
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=6 Since how long ha%e ou )een working in "%erest #t$4G
S-"> yrs S >"G yrs SG">- yrs S>-N yrs
96 How satisfie$ are ou in setting our goals an$ o)*ecti%es in
the )eginning of the earG
Cery satisfied
7atisfied
&issatisfied
E6 How are the 'erformance Appraisal strategies an$
programmes in the compan
S Bood
S verage
S =ad
;6 Do ou consi$er 'erformance Appraisal strategies fair an$
o)*ecti%eG
S ;es
S $o
S 3an9t say
86 Is it necessar to appraise an emploeeG
S ;es
S $o
6 Are ou clear with what is e?pecte$ of ouG
S ;es
S $o
B6 Are the Management Ca$re Staff pro%i$e$ with regular
performance fee$)ackG
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S ;es
S $o
@6 Are our suggestions an$ inno%ations rewar$e$G
S ;es
S $o
>6 Do our super%isors take interest in sharing our personal
concernG
S ;es
S $o
=
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=E6 How far is the 'erformance Appraisal sstem use$ for *o)
rotationG
S Mostly
S /artially
S $il
=;6 To what e?tent is the purpose of 'erformance Appraisal
fulfille$G
S 3ompletely
S /artially
S $il
=86 Does "%erest #t$4 alwas stri%e for continuous in$i%i$ual
impro%ementG
S 7trongly agree
S gree
S &isagree
S 7trongly disagree